Pinch your fingers, the end of the month is the Spring Festival.
Every year in the period before the Spring Festival, major brands will do their best to use the 'New Year limited' to set off the New Year atmosphere.
FENDI 2022 Spring Festival Limited Series
VERSACE 2022 New Year Limited Series
Not only that, they will also let their own spokespersons and brand friends wear templates to provide some novel Ideas for everyone's New Year style
Yang Mi performs ETRO exclusive limited edition "Kung Fu Panda New Year Series"
Wang Jiaer performs the FENDI 2022 Spring Festival Limited Series
It can be seen that it is the Year of the Tiger, and the creative tone of the brand's new series is "tiger", tiger stripes, tiger heads, tiger prints... Who plays the tiger element the best? Without further ado, let's take a look!
Cooperative: Cross-border play new tricks
In order to add weight to the New Year's features, these brands have invited artists to help draw a 'time bomb' for the Year of the Tiger!
DIOR & Kenny Scharf
Menswear Art Director Kim Jones collaborated with American artist Kenny Scharf to embellish the cute tiger print on the ready-to-wear, with a touch of playfulness in the modern.
Sun Yihan's ROSE DES VENTS series of Chinese New Year limited edition jewelry is also very eye-catching, full of a lot of romantic feeling.
Ready-to-wear, accessories and silk scarves are decorated with beautiful and flexible butterfly patterns, which are vivid, which is not the cheerful color of the New Year!
ETRO & Kung Fu Panda
Inspired by the "Hun Jiao Hu" from the Kung Fu Panda movie, ETRO launched the Chinese New Year collection, which includes unisex-style ready-to-wear and handbag accessories.
In addition to the Pampered Tiger, characters such as Ah Bao, Master Raccoon, Fast Mantis, Spirit Crane and Golden Monkey also appear in the series, combining ETRO's iconic Pesley pattern to inject vitality into the New Year.
Yang Mi also interpreted this collection, wearing a small turtleneck in the silhouette-cut sweatshirt and sweater, which is not only more playful, but also very layered.
Let's say, wearing this one, you have to see Mijie's!
MOSCHINO & Kellogg‘s
MOSCHINO, which has always been known for its fun, did not disappoint this time, and cooperated with Kellogg's to launch the Tony Tiger Capsule Series, which is also too cute!
The advertising campaign is also very interesting, with a variety of T-shirts, sweatshirts, and sports short suits combined with the creative scene of the cornflake, as if dreaming back to childhood.
BALLY & CEN Jun
IN BALLY's Limited Edition of the Year of the Tiger in China, the design of the new "B" character presbyopia pattern runs throughout.
Renowned illustrator Cen Jun painted BALLY's exclusive "Flower Fortune Tiger", including customized handbags, shoes and accessories for the Year of the Tiger, playfully opening the curtain of the New Year.
Ready-to-wear launched unisex sports suits, led by global brand spokesperson Huang Jingyu.
The classic and versatile shape brings a different kind of fashion charm to the New Year's wardrobe of urban men and women.
Michael KORS & Season Unburned
MICHAEL KORS invited illustrator Mr. Ji Weihuan to customize the tiger illustration and interpret the vivid tiger image with bold and eye-catching brushstrokes. The majestic tiger is presented in the advertising campaign as a background pattern specially planned for the New Year.
From the sequin-encrusted Greenwich cross-body bag, to the iconic Signature Logo Hamilton red-trimmed bag and the matching lace-up heels, it's a unique MK-inspired Chinese New Year style.
MARNI & Magdalena Suarez Frimkess
MARNI collaborated with Venezuelan artist Magdalena Suarez Frimkess to design a limited series for the Year of the Tiger in China. The unique images created by the artist transform into playful prints, embroideries and jacquards, and they are imaginatively integrated into the free-spirited world of MARNI.
The tiger image is playfully threaded throughout the collection, with its cotton poplin shirts, pleated midi skirts, soft knitwear, accessories and jewellery, giving life and interest to the pieces.
Faith: Start the New Year with a beautiful meaning
Chinese New Year is often connected with various allegorical visions, Chinese New Year's Eve table, fish = every year, tofu = family happiness, dumplings = more years of intercourse... Brands have also taken this into account, using good expectations in the New Year's collection to "trick" everyone into placing orders.
Gucci
Gucci invited celebrity families Li Yuchun, Ni Ni, Lu Han and Xiao Zhan to wear new clothes together to perform the Chinese New Year series Gucci Tiger. Gucci Tiger contains a new meaning: the heart has a fierce tiger, surpassing the self.
Gucci's creative director takes nature's inspiration as a source, and the New Year's collection is painted with flowers, green leaves and tigers.
Presenting a fantastic scene of strange flowers and plants on the bag, it is elegant and romantic at the same time
BVLGARI
BVLGARI uses the Spirit Snake Totem to convey good expectations.
Serpenti Viper New Year's Special Necklace is embellished with lucky rubies on the snake's head and tail, and the spirit snake adds "red" luck, "red" luck!
The Serpenti Forever Collection's New Year's Collection jewelry box bag design is also interesting, and the two Yinhu pattern zippers are full of festive atmosphere.
Touch the tiger's head, and the blessing will come!
Logomania series New Year's special shawl and Heritage series New Year's special mini shawl, yin tiger zodiac pattern once again playfully debuted, for everyone to open the new year like a tiger.
Innovative: Go off the beaten path and unlock new ways
In addition to making everyone buy, buy and buy, what other ways can everyone feel the atmosphere of the Year of the Tiger? PRADA gives a new answer.
PRADA
PRADA's Chinese New Year series is a bit interesting, taking advantage of the "Year of the Tiger" advertising campaign and special projects in the Year of the Tiger. Aiming to raise awareness of the tiger's predicament, we are committed to protecting this legendary beast through a series of actions.
The Spring Festival advertising campaign was performed by brand spokespersons Chunxia and Li Yifeng.
The tough silhouette blends with romantic floral motifs for a vintage feel.
With a dedicated serial number, each limited-edition piece is unique and unique.
Classic: Combine brand elements to win steadily
Combining tiger motifs and tiger stripes with the brand's iconic logo, it seems simple and can win a lot!
LOUIS VUITTON
Louis VUITTON launched the Year of the Tiger zodiac series is mainly based on accessories, home accessories, toys, the image of the zodiac animal tiger and the brand logo.
LOUIS VUITTON Tiger Year Zodiac New Year Selection
The Precious Tiger scarf is displayed on both sides in a full-width Monogram pattern, while the Precious Tiger Reykjavik scarf is a vivid image of the zodiac tiger sitting in a classic hard box. The soft and premium cashmere material is perfect as a gift for friends and family.
The small scarf and headband are also printed with a beautiful tiger pattern, which is exquisite and chic, and can also add more possibilities for styling.
SAINT LAURENT
Compared with the popularity of other brands, SAINT LAURENT's New Year's collection is much more subtle. Classic Niki handbags and Manhattan handbags are made of earthy colors, which are versatile and not easy to become obsolete, and can be carried every year and every season
The ready-to-wear caters to the Year of the Tiger, using the original power totem of the Year of the Tiger, the tiger pattern version of the garment, accessories and the tiger pattern version of the pink leopard sweatshirt symbolize stepping into the natural self and awakening the inner wildness.
FENDI
The FENDI 2022 Spring Festival Limited Edition is inspired by the Siberian tiger and uses a large number of tiger print elements on ready-to-wear and handbags.
The new FENDI Match sneakers are also draped in tiger print new outfits, which are the same for men and women, and are a good choice for couples shoes.
Girls who like to collect handbags, this time there is a reason to enter a new bag ~ FENDI "Year of the Tiger Limited" From Baguette to Sunshine Shopper to Mini Peekaboo handbags, they are decorated with orange tiger stripes, with a little cuteness.
The VERSACEVERSACE New Year collection is based on the iconic Baroque motif and La Greca maze print, combining zodiac elements for a new look.
La Greca maze print is decorated in a New Year's red colour palette of ready-to-wear, handbags and accessories, interspersed with gold Medusa buttons and filled with red and gold CP.
The jersey-inspired jacket and sweatpants are also adorned with La Greca maze motifs and embroidered details.
Paired with a technology fabric, it's easy to wear and futuristic.
In order to fully present the limited series, VERSACE also launched an advertising campaign. Invited figure skating world champion Chen Lu and dancer Liu Jia to dress up in Versace New Year's limited clothing to welcome the New Year in a retro and very VERSACE style form.
BALMAIN
BALMAIN's Year of the Tiger Spring Festival Collection and Limited Edition add a lot of atmosphere to the New Year's sense. Under the background of red light and shadow, the Year of the Tiger limited tiger pattern tote bag and mini cross-body bag appear more and more aura.
The vivid tiger totem and the Chinese character "寅", which represents the year of Nong Yin, are cleverly integrated into the labyrinth pattern, symbolizing the beautiful vision of carrying the red tiger luck with you, with a unique Chinese style.
KENZO, which uses the tiger as the brand's iconic totem, this year for the first time to interpret the iconic animal totem on the street, unique and vivid creative patterns to welcome the New Year of the Tiger!
Ready-to-wear include sweatshirts, jeans, high-waisted bomber jackets, sweaters, T-shirts and jogging bottoms, etc., focusing on wearing comfort while also having practical wearability, doing whatever you want, and freely matching the overall shape.
In traditional Chinese culture, the "tiger" has always been a highly respected totem and belief. Which brand's interpretation of the tiger best fits your heart's "tiger"? Leave a message to share it~