On February 23, Bottega Veneta launched its first app to warm up the debut of the brand's new creative director, Matthieu Blazy. Set against the backdrop of the brand's iconic parrot green, the app is positioned as a creative platform where the brand updates content related to the new collection. At the same time, users can also use the APP to shoot and share creative pictures. At present, the APP has released a new trailer for Matthieu Blazy's debut, and on the 26th, the APP will also broadcast its Milan show live. According to Kering's financial report, Bottega Veneta's brand revenue in 2021 increased by 24.2% year-on-year, and the scale has exceeded the 1.5 billion euro mark. In an interview with WWD, CEO Bartolomeo Rongone said the brand's success is due to the exquisite design and extraordinary craftsmanship of its products, as well as the strong connection with consumers. On the 26th local time, matthieu Blazy's debut will be held in The Palazzo San Fedele in Milan, which is expected to become the new headquarters office of the Bottega Veneta brand by the end of 2023. （Nion）
On February 23, Italian luxury brand GIADA staged its Fall/Winter 2022 collection at the Library of Breda, Italy. With the theme of "Flower Shadow in the Rock", this series focuses on the presentation of female personality – like a flower in a rock, soft and tough. Creative Director Gabriele Colangelo continues the brand's signature minimalist style, with subtle details that combine clean lines and luxurious textures to create a new season of nature and life.
GIADA has always looked at the authentic inspiration of nature and philosophy, interpreting the brand style of "minimalism, elegance and modernity". As a close partner of the National Library of Brera, GIADA has been committed to supporting the inheritance of Italian culture for many years, paying tribute to the precious philosophical knowledge of classical art again and again, and this season's brand continues to explore the possibilities of the fusion of classical culture and contemporary art in this temple of art and culture. From Milan to China, GIADA adheres to the inherent concept of "Art to Art", unswervingly conveys the aesthetics and hope of "life and dress are art", and contributes great energy to the luxury industry in many cultural and creative fields such as fashion, art, music, and home. （Usasa）
Travel up the road, conquer the mountains, and explore forever. The North Face launches the Spring/Summer 2022 Outdoor Exploration Series to help explorers return to nature, take the mountain as the road, take the heart as the path, and feel the meaning of life in the "running" mountains and mountains.
The spring/summer 2022 outdoor exploration series continues to use pioneering technology to help outdoor hiking and trail running. Vective's new products offer superior stability, outstanding grip and strong cushioning, as well as a soft, breathable, comfortable fit that provides long-lasting power for outdoor athletes, whether it's outdoor hiking or trail running. （Usasa）
In the new Fendi AW22 collection, Kim Jones interprets the brilliance of the two iconic Fendi collections in a very contemporary style, re-examining the brand's classic through a new perspective - injecting the light texture of Fall/Winter 2000 into the geometric prints and tailoring designs of 1986, and transforming and mixing them, there is no shortage of confrontation and unity between rigidity and softness in the new collection – merging feminine design with feminine design, as well as Fendi A unique practical tradition – the unity of form and function. Kim Jones said: "This season's fashion aims to present every aspect of women's lives, emphasizing universal experiences that span different generations. ”
In the accessories designed by Silvia Venturini Fendi, the brand conveys a respect for craftsmanship through a new chapter in the "hand in hand" project, as well as Fendi First handbags and oversized shopping handbags made from fur inlays. To celebrate Baguette's 25th anniversary, Fendi has carefully recreated three beloved handbags with new materials: cashmere, shearling-lined leather and intarsia mink. Designed by Delfina Delettrez, the all-ear earrings are engraved with a bold logo logo on the surface, while the tennis bracelet pays homage to the FF logo in a sleek rectangular crystal inlay. （yalta）
On Wednesday afternoon, Allbirds co-founder and CEO Joey Zwillinger said on a conference call with analysts that the company will selectively begin working with third-party retailers starting in the second quarter, and while not revealing the number of potential retailers or numbers they want to work with, Joey Zwillinger said they need to be very brand-attached, saying: "This new strategy is not to increase sales in the short term, but to build a brand." Our goal is to build brand awareness and credibility. It is reported that Allbirds will initially carry out wholesale business mainly with US and a small number of European retailers, and plans to open stores in Asia, and cooperative retailers will not get all of Allbirds' products, but will choose the products that best suit their market segments. （yalta）
From February 15 to February 18, 2022, HR Helena unveiled the "Pioneer of the United States, Shining New Rise" HR Helena 120th Anniversary Brand Ceremony at Shanghai Boheng 55. In 1902, Mrs. Helena founded the eponymous brand, and since then began a journey to subvert the beauty industry, breaking the shackles of the times and making beauty an important tool for empowering women, placing science at the heart of invention and writing the rules of the beauty industry as we know it. Lan Zhenzhen, Vice President of L'Oréal Group North Asia and China, Deng Yaping, table tennis Grand Slam winner, sociologist Li Yinhe, world supermodel Lv Yan, media and columnist Hong Huang jointly attended the event with media guests and brand vips. The immersive exhibition tells the legendary story of the brand's founder, Mrs. Helena Rubenstein, and the futuristic space carries HR Helena's pioneering spirit, aesthetic philosophy, cutting-edge technology and artistic inspiration, leading all guests to explore the power of change: about innovation, about beauty, about women and their respective futures. （Lee）
Alexander McQueen has released a SS22 menswear series of advertising campaigns and creative shorts by Chinese brand spokesperson Liu Haoran. The campaign's blockbusters and shorts continue the design philosophy of this season's collections, using paintings by British poet, painter and printmaker William Blake as inspiration to turn the perspective to the basic elements of nature – air, water and sunlight – and to use imagination to break through the limitations of reality. The menswear collection focuses on reworking the silhouette of menswear's classic shirts, blending them with wide pleats and a metal zip detail. Sporty leather jogging bottoms, avant-garde and bold knitwear and stand out for colours embellish this season's romantic colours and artistic style. （Nion）
Hublot announces the launch of a new Big Bang Unico watch, limited to 50 pieces, with a ledger Nano X cryptocurrency hardware wallet. The new timepiece will be released worldwide on March 18, and Ledger platform users will have priority access to purchase in February. This landmark watch was created by the brand in collaboration with Ledger. Ledger is the world's leading secure encryption and digital asset platform that has earned the trust of 4 million customers worldwide. The new watch is a fascinating blend of high-end encryption and traditional watchmaking. It is reported that the Big Bang Unico Ledger watch set consists of three core elements: the watch, the Ledger Nano X cryptocurrency hardware wallet and the special sapphire watch box. （Nion）
Pronounce's AW22 collection 'Modern Nomads| Homeless' has reinvented and reimagined the silhouette of the label's logo, adding wide padded shoulders while pleating the material to give the season a sculptural feel and a Mongolian spirit.
In terms of material selection, Pronounce returned to the starting point of inspiration, in addition to the recycled wool blanket produced by the Inner Mongolia East Wuzhu Muqin Banner Wool Textile Factory, but also in collaboration with the Mongolian ethnic arts, the circle material, mixed with plastic bottles to recycle degradable PET cotton, camel and silk. In addition, the brand has also retained or destroyed the raw edges on top of the carefully cut ready-to-wear, highlighting and celebrating the diligence and bravery of the Mongolian people with a Pronounce aesthetic and a more contemporary aesthetic approach. （Usasa）WWD
WWD International Editorial Board
Responsible editor yalta