Since its birth, the Jackie handbags in the brand's collection have constantly changed their unique forms with the times, reflecting the imagination of fashion in different periods, and developing into a highly recognizable brand identity. Since its birth in 1961, Jackie handbags have attracted countless celebrities around the world, and the classic pictures of shoulder bags appearing on various occasions have been captured by the camera many times, making the name of Jackie closely associated with timeless sophistication and modernity.
GUCCI
GUCCI
On the occasion of the new fashion chapter, famous actor Dakota Johnson presents the handbag style with a contemporary personality, and uniquely interprets a new advertising image blockbuster. Shot by Glen Luchford, the blockbuster captures Dakota Johnson's everyday style on the streets of Los Angeles, whether it's walking the streets, meeting with friends, or partying, the Jackie 1961 bag she carries is always the focus of eye-catching style, and it also reshapes the modern posture with different life scenes. The narrative of the campaign is inspired by the legendary origin of Jackie's 1961 handbags, when celebrities carrying iconic Jackie handbags on their shoulders were captured by photographers on the street, capturing the next classic picture, which became the best proof of Jackie handbags and different eras and trends; The newly launched advertising image blockbuster continues a similar story chapter and unfolds endless style imagination.
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GUCCI
Dating back to 1961, the Jackie handbag has become a fashionable representative of the luxury lifestyle of the 60s and 70s with its elegant half-moon body and distinctive gold lock, and also carries craftsmanship; Through creative interpretations of different eras, Jackie's 1961 handbags are constantly reshaped by contemporary attitudes and styles to create undefined personality propositions.
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GUCCI
Today's Jackie 1961 handbags are unconventional, avant-garde with their modern silhouettes and versatile stance. Available in mini, small and medium sizes and colours, the collection underlines its inherent versatility. The clean, simple silhouette lines draw more attention to the unique gold-toned lock details and delicate texture of leather, which is multi-textured with classic leather, patent leather, rare leather and GG Supreme materials. The Jackie 1961 bag also comes with a long detachable shoulder strap (leather or chain) for a practical claim. In the Early Spring 2023 collection, the luxury narrative injects a new style into classic handbags, with materials such as raffia and velvet giving it more stylistic possibilities.
#Jackie1961
Art Director: Christopher Simmonds
Photography and directed by Glen Luchford
Music: "Feel The Pain"
Performed by Dinosaur Jr.
(J. Mascis Jr.)
© Spam As The Bread Music / BMG Blue
Courtesy of BMG Rights Management (Italy) srl and Cherry Red Records
Music
“Feel The Pain”
Dinosaur Jr. band
(J. Mascis Jr.)
© Spam As The Bread Music / BMG Blue
Courtesy of BMG Rights Management (Italy) srl and Cherry Red Records