After the "lightning-like" development of new energy vehicles in recent years, although there are more and more new cars, the homogenization phenomenon is also becoming more and more serious. Compared with the initial bright eyes of new energy vehicles, I believe that many small partners have entered a period of aesthetic fatigue. This phenomenon urgently needs the "Man in Black" to break the deadlock, which is not, the mysterious person in the car circle wearing the cloak of "Givenchy" appeared a few days ago. How mysterious is TA? Let's walk into the world of Avita 011 with a curious mood!
Where is the mystery of Avita 011?
Since the word "crossover" became popular, many unrelated brands have begun to cooperate extensively, and this form has been given a very nice name - co-branding. With the increasing number of joint names, the majority of users have gradually begun to identify with this form, especially young consumers who pursue individuality, they have become the largest user group under the "joint name", and have also witnessed the cross-border combination of various brands. So how does Avita, as a newcomer to the car industry, play? Play to play what no one else has played, car + luxury goods = Avita 011!
Avita 011 is the industry's first intelligent electric vehicle co-created with world-class fashion designers, which combines forward-looking car design with contemporary fashion design to create a very unique product personality. You know, this car is jointly created by Givenchy Creative Director Matthew M. Williams and Avita Chief Design Officer Nader Faghihzadeh, and the new car will be sold in a limited edition of 500 units, which is rare enough!
So, what's the origin of the Givenchy creative director Matthew M. Williams mentioned earlier? And listen to me introduce you one by one. Since he can be the creative director of the top international luxury brands, he must have obvious excellence.
As one of the leaders of the current street trend collision with high-luxury culture, Matthew M. Williams is involved in cross-border design in fashion, fashion, design, music, photography, art and other fields, and has cooperated with many international first-line brands such as Moncler, Nike, Bang & Olufsen, and Avita 011 is MMW's first attempt in the field of smart electric vehicles, and has integrated his unique insights into design into the model.
Why is Avita 011 a luxury?
It may not be accurate to define the car as a "car" simply, but from a certain point of view, the Avita 011 is a unique work of art, and you can even define it as a "luxury".
In the eyes of the average person, "luxury goods" are consumer goods with uniqueness and scarcity, and from an economic point of view, luxury goods are also products with a relatively high value/quality relationship ratio. Taking the Avita 011 as an example, this car not only shows a different side in terms of uniqueness, but also endorses the "scarcity" of 500 units in a limited quantity, and the proper circle luxury.
With the co-creation blessing of Givenchy Creative Director Matthew M. Williams, the product tone of Avita 011 has been significantly improved, coupled with the super high value of the product itself, this joint name has achieved the effect of 1+1>2. Just like many co-branded products on the market now, after experiencing the blessing of master-level design, the premium of the product after entering the market will often rise, coupled with the limited supply of BUFF blessing, the future product value is immeasurable.
What does Avita 011 say about its black?
The body of the Avita 011 is painted in black called "Light and Shadow Black", which is the most representative color in MMW fashion works. Not only is the body mainly black, but the wheel rims of the Avita 011, the protruding wheel arches and a large number of decorative parts are also designed in black. Nowadays, products with black as the main color are more and more concerned and loved by consumers, and the specially modulated black on the Avita 011 shows a strong sense of mystery.
When it comes to the word "mystique", it refers to the mysterious psychology of human beings about the unknown and the forces that may produce great positive or negative values. From people's clothing to large universes that cannot see the edge, black often gives people a very different feeling, and it will easily arouse the curiosity and desire of others to explore. In this way, Avita 011 also has the same characteristics.
It can be said that if the Avita 011 is placed in a group of smart electric vehicles, then it will definitely be an eye-catching weapon. This car not only conveys a sense of futurism and technology, but also creates a more balanced posture with the blessing of the suspended body, showing strong visual tension with soft lines, and Avita 011 has done it.
summary:
Avita 011 can be said to be one of the most representative products in the field of luxury electric vehicles today, after co-branding Givenchy Creative Director Matthew M. Williams, the design of the shape and body painting has a very unique visual charm, this car has not only become a luxury in the car industry, but also a non-compromise work of art, and the limited 500 units of marketing methods have made its value better reflected. The mysterious person of the car circle wearing the "Givenchy" coat - Avita 011, will inevitably become the focus of the current car industry!
PS: if you don't grab it, you can also look forward to the release and listing of the mass-produced model Avita 11, as the original model of 011, 11 has received numerous praise when it was exposed last year, I believe it can also meet your great pursuit of appearance and performance.