At the end of 2021, the first model of the Avita brand, Avita 11, jointly created by changan, Ningde times and Huawei, was officially released. Recently, the news of Avita 011 based on Avita 11 has also surfaced. It is reported that the global limit of Avita 011 is only 500 units.
And, it must be mentioned that the Avita 011 is more than just an ordinary limited edition. Why? Perhaps, we can find the answer from the designers of Avita 011.
The team of designers at Avita 011 was designed in collaboration with Givenchy's Creative Director Matthew M. WILLIAMS (MMW) and Avita's Chief Design Officer, Nader Faghihzadeh. The former is Givenchy's new creative director, and he is even more talented, owning his own brand 1017 ALYX 9SM, is a DJ, and is a member of Kanye West's creative agency Donda. If art is all connected, then he must be one of the representatives.
The latter is the chief design officer of Avita, nader Faghihzadeh, who worked for the BMW Group for 20 years, where he was responsible for the BMW 7 Series, the iNEXT Concept and the i8 Convertible.
The combination of these two people gave birth to the Avita 011, a global limited edition of 500 units. In fact, as a derivative limited edition model of the Avita 11, Nader Faghihzadeh has already set up the "skeleton", and the artist from Givenchy needs to add "meat" to the skeleton, so that it presents a 1+1>2 effect.
The "meat" on the Avita 011 can be said to be the Buckle (buckle) design brought by MMW. In fact, Buckle design has been popular in the world as early as the 1970s, and many classic models have traces of Buckle design on their bodies.
This time, mmW's Evolutionary Form of Buckle 2.0 for Avita 011 will be perfectly reflected in the front seat back, the sunken space in the central aisle, and the storage on both sides of the trunk, and these Buckles will be stamped with MMW's exclusive logo.
In addition, MMW also brought black paint exclusive to MMW for Avita 011. The talented creative director has a soft spot for black and is the most iconic color in his artwork. The "Avita Black" used by Avita 011 is specially made of high-gloss piano lacquer, which not only has a unique texture, but also has a deep meaning of paying homage to the classics. After all, black classics are timeless.
Under the influence of Avita Black Blessing, the design of Avita 011 is obviously more unique than that of ordinary Avita 11 models.
At the same time, the interior of the Avita 011 has also marked its differences in many places, and the AVTRMMW logo is printed in many places such as the side skirt, the front seat headrest, and the center console.
From the official map released by the official, we found that the LED light strip design of Avita 011 is quite magical, and this design most commonly appears in some surrealist paintings, using the simplest line segments to outline a mysterious unknown magical world.
Through this, we may have learned the charm of Avita 011. It is not limited to the crossover between automobile and luxury fashion, but also a boundary-breaking attitude towards car design itself. This coincides with the "emotional intelligence" advocated by the Avita brand. Perhaps, this is also the reason why Avita 011 was favored by MMW and then participated in the design.
At present, many details of the design of Avita 011 have been surfaced, and Avita 11 has also been filed with the Ministry of Industry and Information Technology. Then we can be sure that in the near future, Avita 11 and its evolved version, the Avita 011 real car will meet us.
It is reported that Avita products will be free of Changan, Ningde times, Huawei jointly created the intelligent electric networked car platform CHN. "C" is Chang'an, "H" is Huawei, and "N" is the Ningde era.
Editor's Comments:
Avita, as a brand new independent brand, wants to reach a very tall height. For the global automotive market, since the trend of electrification is unstoppable, it is better to embrace the opportunity with its head held high. Avita 11 is the first product of Avita, which is not only full of futuristic technology in design, but also has a hard core strength that is not inferior to the new brand of Weilai, Xiaopeng and ideal car manufacturing in the current market.
Although Avita 011 is a derivative limited edition model of Avita 11, it does not hesitate to invite MMW to participate in the design, or it can clearly know Avita's original intention, that is, through the means of strong alliance, as soon as possible to let Avita gain a firm foothold in the high-end intelligent electric vehicle market and prepare to sail away. (Wenche Vision Technology Li Liang)