· Top-of-the-line body architecture
· The leading technology of "Huawei Inside"
· 700+km battery life, 3+ seconds 0-100 km/h acceleration time
· 425kW total power, front and rear dual motor four-wheel drive, front and rear axles 50:50 perfect counterweight
· Cathedale's new generation of CTP technology plus, energy density of up to 180Wh/kg ternary lithium-ion power battery system
· 750V high voltage charging system, 15 minutes from 30% to 80% charging
· 3 lidars, 6 millimeter-wave radars, 12 ultrasonic radars and 13 cameras, up to 400 TOPS leading computing power
……
Now add to this the pioneering design from Matthew M. Williams (MMW), co-founder of fashion pioneer brand 1017 ALYX 9SM and creative director of French fashion luxury brand Givenchy – on April 8, 2022, the world debut of Avita's first co-brand limited edition, the Avita 011, unveiled the mystery of Avita 011.
As the opening of Avita's fashion crossover "0" series, Avita 011 was jointly created by Matthew M. Williams and Avita Chief Design Officer Nader Faghihzadeh, with a global limit of 500 units.
"Colorful Black", penetrating the "cool" of the future
Like the Avita 11 series, the Avita 011 follows a minimalist approach. The all-black color scheme makes the body more avant-garde. Overall, the Avita 011 conveys a sense of the future that is integrated, bold and confident.
The front face of the new disc wing is full of sensibility and conveys a sharp sense of technology. The suspended body is highly futuristic, highlighting a perfectly balanced sporty posture. The spaceship-style tail design combines the characteristics of a coupe and an SUV, avant-garde and has a strong sense of futuristic technology.
Black, mysterious and confident, has always been the most representative color in MMW fashion works, and it is also the only body color chosen by Avita 011 - light and shadow black. The whole car presents different levels and textures of depth from the outside to the inside, which is extremely infectious, interpreting the supreme realm of MMW black.
Buckle "whole work": fashion "old flower", popular street "functional tide"
Avita 011 co-designer MMW
AVATRMMW exclusive fashion buckle
Buckle (Buckle), a very representative functional wind design element in the current fashion circle.
When MMW shared a lot of details co-created with Avita on its personal social platform, MMW's unique and recognizable buckle design has also become a trend detail of Avita 011, highlighting the unique ingenuity of the brand and designer.
(Buckle 1.0 elements have been around in car design for nearly a hundred years.)
When it comes to buckles, most people will first think of hermès (Hermès), LV (Louis Vuitton), Gucci (Gucci) and other luxury brands of belt buckles and accessories metal buckles. They are originally functional components of luggage belts, and they are designed by these brands as classic "old flowers" elements, which have become synonymous with fashion and luxury.
If you know anything about "functional wind," you'll be familiar with the Rollercoaster Buckle. This buzzing buckle element is one of the most recognizable classic symbols in MMW's design elements. The design element of this buckle shape was first used in ALYX's roller coaster buckle belt, and later appeared in the form of tactical function bag buckle and shoe bag buckle, and was worn by the fashion circle leaders led by Kanye West (Kanye) and became famous in one fell swoop. With a strong combination of tactical functional wind and street elements, many brands have been attracted to cooperate with MMW and buckle elements to launch a series of joint list products, which will fascinate fashion-chasing trendsetters.
The most well-known of these list is the MMW x Nike Lab series. But what really makes the buckle element into the luxury circle is inseparable from the cooperation with Dior. As a good friend of MMW, Kim Jones, dior's current creative director of menswear, invited him to bring some different designs to the brand. In this collaboration, MMW combines buckles with Dior's classic CD letters, adding a street trend style with buckle elements to haute couture, demonstrating the perfect blend of fashion and street. The distinctive "CD buckle" also became a hit with Kim Jones' Paris debut for Dior Homme and has now become a famous symbol of the brand.
(The classic Buckle design has faded from sight.)
MMW entered the automotive world with his famous mark, and joined hands with Nader Faghihzadeh, chief design officer of Avita Technologies, to skillfully blend the avant-garde and independent fashion street culture with avant-garde future car design, and also created the Avita 011, the first fashion cross-boundary model of the Avita brand, with a new "evolutionary form".
This time, MMW and Avita have an avant-garde and stylish design that makes the Buckle an integral part of the vehicle's interior. The back of the front seat of the Avita 011, the storage compartment under the front center control and the storage strap in the trunk have an exclusive buckle with the "MMW" logo. They can be used as a functional part for users to use in or outside the car, or they can be used by emotional design to make it a diversified embodiment - on the shoulder, tied around the waist, or hung on the backpack, it is a bright fashion accessory; continue to act as a suitcase strap or used to hold the pet, it is a practical tool; and for fashionistas who pursue brands, trendy elements who like industrial functions, it is a trendy thing that pleases themselves, and even the "click" sound it emits will be expected.
The whole car is hand-wrapped in leather, and the cockpit uses a lot of high-quality nappa leather, and for the first time, the understated luxury NUPRIMA matte leather is also applied. NAPPA leather was originally widely used in high-end models of supercar brands and high-end car brands, and NUPRIMA leather was first used in high-end production cars.
Nuprima originated from nubuck leather, the earliest popular in the European aristocratic daily necessities of high-end luxury leather materials, generally used in high-end leather shoes, jackets, handbags and other luxury goods. Unlike the traditional nubuck leather, NUPRIMA leather uses advanced texture film technology to perfectly combine colored and textured coatings with the underlying skin blank. Through the microstructure on the surface of the coating, NUPRIMA achieves a unique tactile sensation and a rich and varied layered effect, creating a glossy glow of different leathers in the car, mixing and matching contrasting sensory feelings.
The 22-inch wheels of the Avita 011 create a highly tense movement. The suspension logo of the four wheel hubs, the unique logo of Avita 011 and MMW joint limited edition - "AVATRMMW", is cleverly presented in the seat headrest, brake caliper, welcome pedal and boot screen, highlighting the unique identity of Avita 011.
High performance and intelligence
As a joint limited edition model of the Avita 11 series, the Avita 011 also has the hard power of emotional intelligence.
The new car is built on chN, a new generation of intelligent electric vehicle technology platform, equipped with Huawei's new generation of dual motors, with a maximum power of 425kW and a front and rear counterweight of nearly 50:50, which can achieve unique electric control fun.
At the same time, equipped with a new generation of CTP ternary lithium battery pack in the Ningde era, the longest battery life of Avita 011 is more than 700km, which completely solves the mileage anxiety for users. The first application of 750V high-voltage charging system, the maximum charging power up to 240kW of super fast charging, can further achieve efficient energy replenishment.
Avita 011 is also equipped with Huawei's HI (Huawei Inside) full-stack intelligent car solution, equipped with a supersensitive system and supercomputing platform, including 3 lidar, 6 millimeter wave radar, 12 ultrasonic radar, 13 cameras, with 400TOPS computing power, which can easily realize high-end intelligent driving in complex urban road conditions, and can cover the whole scene of high-speed road sections, urban road sections and parking links.
Emotional intelligence, evolutionary without boundaries. With insight into the aesthetic design and human technology of the future, Avita 011 co-brand limited edition models will be officially released in the second quarter of this year, and the booking will be opened at the same time, and will be officially delivered in the fourth quarter.