On April 8, 2022, the first co-brand limited edition of the Avita brand, the Avita 011 emotional intelligence electric coupe SUV, ushered in its global debut, with a global limited edition of 500 units. Matthew M. Williams (MMW), creative director of French fashion luxury brand Givenchy, unveiled the mystery of Avita 011 by sharing a large number of details co-created with Avita on his personal social platform.
Inspiration collides, evolution knows no boundaries
As the first smart electric vehicle and a fashion item co-created by world-class fashion designers, Avita 011 integrates car design with contemporary fashion design, and the fashion design concept of specially invited designer MMW and its iconic trend elements are presented on Avita 011.
MMW is involved in cross-border design in fashion, fashion, design, music, photography, art and other fields, and has cooperated with many international first-line brands such as Moncler, Nike, Bang & Olufsen. As the first intelligent electric vehicle work released by MMW, Avita 011 has infiltrated its design concept and distinctive style across many fields in terms of shape, material, color, etc.
Commenting on the collaboration, Nader Faghihzadeh, Avita's Chief Design Officer, said: "For users, we want Avita 011 to be stylish and interesting, can interact and evolve with you, can better express themselves, and make emotions more active and vivid. We are constantly exploring the fusion and balance of technology and fashion, and in this way we have realized the unique style of Avita 011. “
Casual luxury, symbiosis of style
Like the Avita 11 series, the Avita 011 follows a minimalist approach. Black, the most representative color in MMW fashion works, is also the only body color selected by Avita 011 - light and shadow black.
The all-black color scheme makes the body more avant-garde, the disc-wing front face is full of sensibility; the suspension body is very futuristic, highlighting the sporty posture; and the spaceship-style tail design, which combines the characteristics of luxury coupes and SUVs.
At the same time, the design of the buckle has also been applied to the front seat back, the storage compartment under the front center control and the trunk in the Avita 011 car in a new form. The limited edition of exclusive buckles can meet the functional needs of the car, but also can be flexibly used in daily life.
The Avita 011 cockpit uses a lot of high-brightness NAPPA leather, and for the first time, the NUPRIMA matte leather is applied to high-end production cars, which can further enhance the interior texture.
In addition, the 22-inch wide wheels assembled by Avita 011 create a racing-like sports posture, and the suspension logo of the four wheel covers can always maintain the posture during the high-speed driving of the vehicle, highlighting the identity of Avita 011.
As the logo of the Avita 011 and MMW joint limited edition, "AVATRMMW" is cleverly presented in the components and functions of the headrest, brake caliper, welcome pedal and boot screen, which can bring the unique driving experience of the Avita 011 Limited Edition exclusive edition.
Performance and intelligence
As a joint limited edition model of the Avita 11 series, thanks to chN, an intelligent electric vehicle technology platform jointly created by Changan Automobile, Huawei and CATL, Avita 011 is equipped with Huawei's new generation of dual motors, with a maximum power of 425kW and a front and rear counterweight of nearly 50:50, which can achieve unique electric handling fun. At the same time, it is equipped with a new generation of CTP ternary lithium battery pack in the Ningde era, with a maximum endurance of more than 700km. In addition, the new car uses a 750V high-voltage charging system with a maximum charging power of up to 240kW, which can further achieve efficient energy replenishment.
Avita 011 is also equipped with Huawei's HI (Huawei Inside) full-stack intelligent car solution, equipped with a supersensitive system and supercomputing platform, including 3 lidar, 6 millimeter wave radar, 12 ultrasonic radar, 13 cameras, with 400TOPS computing power, which can realize high-end intelligent driving under complex road conditions in cities and bring a more intelligent driving experience.
It is understood that the Avita 011 co-brand limited edition emotional intelligence electric coupe SUV will be officially released in the second quarter of this year, and the booking will be opened at the same time, and will be officially delivered in the fourth quarter.