Produced by | Auto Bookstore
The author | Yang Feng
Recently, "Auto Bookstore" learned that the first intelligent electric vehicle and the world's first fashion designer to create a fashion item - Avita 011 emotional intelligence electric coupe SUV debuted in the world on April 8.
Matthew M. Williams (hereinafter referred to as MMW), co-founder of fashion pioneer brand 1017 ALYX 9SM and creative director of French fashion luxury brand Givenchy, has shared a large number of details co-created with Avita on his personal social platform, unveiling the mystery of Avita 011.
As the opening of Avita's fashion crossover "0" series, Avita 011 was jointly created by Matthew M. Williams and Avita Chief Design Officer Nader Faghihzadeh, with a global limit of 500 units.
"Avita 011 not only expresses contemporary fashion trends, but also perfectly interprets the technological interaction of emotional intelligence, which is its biggest charm." Ms. Wang Lin, Chief Marketing Officer of Avita Technology, said: "Avita 011, as a joint limited edition of the Avita 11 series, truly integrates the essence of fashion and technology, and we are extremely honored to bring such a pioneering work of the times into reality, and we hope that such cross-border innovation can continue to bring changes to users, so that Avita can truly become the embodiment of users and deliver broader freedom for life." ”
Inspiration collides, evolution goes unbounded: the AVATR x MMW design philosophy coincides
As the first smart electric car to be created with world-class fashion designers, Avita 011 combines forward-looking automotive design with contemporary fashion design. Designer MMW's fashion design philosophy and its iconic trend elements are vividly presented on Avita 011.
MMW is involved in cross-border design in fashion, fashion, design, music, photography, art and other fields, and has cooperated with many international first-line brands such as Moncler, Nike, Bang & Olufsen. As the first intelligent electric vehicle work released by MMW, Avita 011 has infiltrated its design concept and distinctive style across many fields in terms of shape, material, color, etc.
Commenting on the collaboration, Nader Faghihzadeh, Avita's chief design officer, said: "As an automotive designer, you have to somehow turn information into emotion. Design is emotional, it needs to impress others, it also needs to impress you.
Avita 011 is inspired by emotion and futurism. Classic car design collides with MMW's avant-garde fashion design, bringing a unique experience to users. For users, we hope that Avita 011 is stylish and interesting, can interact and evolve with you, can better express themselves, and make emotions more active and vivid. We are constantly exploring the fusion and balance of technology and fashion, and in this way we have realized the unique style of Avita 011. “
Casual luxury, symbiosis of style: AVATR x MMW design details are unique
Like the Avita 11 series, the Avita 011 follows a minimalist approach. The all-black color scheme makes the body more avant-garde. Overall, the Avita 011 conveys a sense of the future that is integrated, bold and confident. The disc-wing front face is full of sensibility, the suspension body is very futuristic, and the spaceship-style tail design combines the characteristics of a luxury coupe and an SUV. The only body color chosen by Avita 011 is light and shadow black. The whole car presents different levels and textures of depth from the outside to the inside.
At the same time, the design of the buckle has also been applied to the Avita 011 in a new "evolved form" - the back of the front seats, the storage compartment under the front center control and the trunk. The limited edition of exclusive buckles can meet the functional needs of the car, but also can be flexibly used in daily life.
The whole car is hand-wrapped in leather, the cockpit uses a lot of high-gloss NAPPA leather, and for the first time, the low-key luxury NUPRIMA matte leather is applied to high-end production cars. NUPRIMA creates a texture from the touch and layer through microstructures on the surface of the coating, mixing and matching contrasting sensory sensations.
The 22-inch wide wheels equipped with Avita 011 and the suspension logo of the four pairs of hub covers are always in a "calm and calm" posture during the high-speed driving of the vehicle, and the recognition is very high.
As a unique logo of the Avita 011 and MMW joint limited edition, "AVATRMMW" is also like a finishing touch, cleverly presented in the seat headrest, brake calipers, welcome pedals and boot screen and other components and functions.
Combining high performance and high intelligence: a new benchmark for shaping the international high-end intelligent electric vehicle brand
As a joint limited edition model of the Avita 11 series, the Avita 011 also has the hard power of emotional intelligence. Thanks to ChN, a new generation of intelligent electric vehicle technology platform jointly built by three industry leaders, ChN, Avita 011 has intelligent and performance advantages from the beginning.
Equipped with Huawei's new generation of dual motors, the maximum power is 425kW, and the front and rear counterweights are close to 50:50, which can achieve unique electric handling fun. At the same time, equipped with a new generation of CTP ternary lithium battery pack in the Ningde era, the longest endurance of Avita 011 is more than 700km. The first application of 750V high-voltage charging system, the maximum charging power up to 240kW of super fast charging, can further achieve efficient energy replenishment.
Avita 011 is also equipped with Huawei's HI (Huawei Inside) full-stack intelligent car solution, equipped with a supersensitive system and a supercomputing platform, including 3 lidar, 6 millimeter wave radar, 12 ultrasonic radar, 13 cameras, with 400TOPS computing power, which can easily realize high-end intelligent driving under complex urban road conditions, and bring users a very "smart" driving experience covering the whole scene of high-speed road sections, urban road sections and parking links.
Avita 011 co-brand limited edition emotional intelligence electric coupe SUV will be officially released in the second quarter of this year, while booking will be opened, and will be officially delivered in the fourth quarter.
Last November, when the Avita brand held its first launch, I had in-depth exchanges with many new and old friends within the brand, and listened to them talk about a lot of beautiful ideas for the future, combined with luxury goods, and cross-border fashion lifestyles. At that time, perhaps many people would think that this was the concept of a new force of PPT car manufacturing. But now we can already see the efforts and strength of this brand, with the pragmatism of Chang'an century-old military enterprises, and the vigorous vitality of the new brand fashion, these ideas are being realized step by step, and we look forward to this rare pragmatic and fashion fresh thing can continue!
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