Maserati as a super luxury brand on the street visibility is still very high, the car governor will often sigh, there are so many rich people. But in fact, friends who pay more attention should know that this seemingly ubiquitous brand also has a lot of troubles that we can't see.
2017 was a highlight for Maserati in the domestic automotive market, with its global sales reaching a record high of 48,700 units, while the Chinese market was the largest single market, accounting for nearly 15,000 units, up 18% year-on-year. As a car brand that sells for millions, such sales performance is undoubtedly quite outstanding, but since 2018, Maserati's sales in the domestic car market have continued to decline, with less than 10,696 vehicles in the Chinese market.
In 2019, Maserati continued to decline, with only 19,300 vehicles left in global sales, and by 2020, Maserati had sold about 4,800 units in the whole year, which was a fraction of the sales volume in 2017. Obviously, this ultra-luxury brand, which was once listed as "two emperors and one queen" alongside Ferrari and Lamborghini, is now less influential in the domestic automotive market than before.
Specifically, it should be that it has just completed the most brilliant year in 2017, and announced the news that the price of all models has increased by 5%, but all brands that eat ugly will eventually be "educated" by the market, and Maserati is a more typical example.
Coupled with the slow change of Maserati's products, the "micro-business" in various industries often mentions Maserati to cause its image as an ultra-luxury brand to be greatly discounted, and a series of factors such as Maserati's reputation as a world-famous sports car brand with a century-old history is losing its territory step by step, and the brand influence is even inferior to Porsche.
Fortunately, in order to boost sales, Maserati has also made a lot of efforts, such as "self-reducing price" released a new SUV - the front face of the Grecale adopts the same design style as the MC20, the body side is almost exactly the same as the Levante, and the wheelbase reaches 2901mm, which is comparable to the Porsche Macan.
In terms of interior, Grecale adopts a new design style, in addition to a large area of leather wrapping, but also uses a colored stitching design, which looks very advanced. At the same time, the new car also adopts an up-down screen design and a button-type gear shift mechanism, which creates a fairly good atmosphere of science and technology.
In terms of power, the Grecale is equipped with a 2.0T engine + 48V light mix system, with a maximum horsepower of 300 and 330 horses, respectively, and an acceleration time of 0-100 km/h of 5.3 seconds. The top-of-the-line Trofeo model will use a 3.0T engine, with a maximum horsepower of 530 horses and an acceleration time of only 3.8 seconds from 100 kilometers. As a brand that started racing, it is natural to surprise us in terms of handling performance.
Write at the end
Overall, Grecale's price down to 500,000 is already the biggest killer, which is naturally gratifying for consumers, but it is certainly pros and cons for Maserati, an ultra-luxury brand.
In this way, its luxurious attributes are naturally greatly reduced, and it can even be said that Maserati has now been reduced to competing with the BBA. Of course, the "profity" side is as the car governor said earlier, 500,000 levels of Maserati is very attractive to consumers, perhaps after the launch of The Gregale will help Maserati to pick up sales.
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