Xiaomi and Redmi in mobile phones can be described as household names, one company and two brands, Redmi mainly focuses on cost performance, while Xiaomi must meet the needs of high-end users and pursue quality. Similar operations are not uncommon, such as OPPO and realme (real me) vivo and iQOO, which are both high-end and cost-effective two-legged walking.
There is no shortage of such cases in the automotive industry, Chery and Jietu, Changan and Auchan, brand refinement, for different target groups, is a more common strategy for businesses. So, is the main brand better, or is the sub-brand more worth buying? This may be confusing for many people. In Jietu's 4S store, there is such a sentence hanging on the wall: People who understand Chery finally chose Jietu. It can be seen that the sub-brand rolls up the main brand (parent brand), just as mercilessly!
Generally speaking, the positioning of this sub-parent brand is a pursuit of brand upwards, a pursuit of high cost performance. On the other hand, the parent brand has a higher popularity, and the sub-brand wants to get market recognition, it will inevitably give up a part of the profit margin to conquer customers with higher cost performance and better service. Therefore, for pragmatic consumers, the cost performance of sub-brands is higher, just like the sentence of Jietu: those who understand Chery finally choose Jietu.
Auchan and Chang'an are also similarly positioned. Auchan X5, 1.5T starts at 81,900, and the three pieces are exactly the same Changan CS55 PLUS starting at 106,900 yuan, and the difference between the two is 25,000 yuan. The Auchan X7 PLUS is equipped with a 1.5T Blue Whale engine and starts at 93,900, while the Changan CS75 PLUS, which is also 1.5T, starts at 124,900. Indeed, Changan's popularity is higher and its brand image is better, but if you evaluate the cost performance of the product, Auchan is still better.
As a sub-brand, Auchan not only has a lower price, but also a higher cost performance. Its brand itself is also pursuing a breakthrough. After The Auchan X5, with stable monthly sales of over 10,000 and becoming a popular model, auchan Z6 is also eye-catching in terms of technology and intelligence. Not only L2 level assisted driving system, in-car fatigue monitoring, 360 panoramic imagery these have been more popular technology configuration. Auchan Z6's OnStyle 5.0 Smart Happy Cockpit is more detail-oriented, more user-friendly and futuristic:
1, EaglePilot 7.0 remote valet automatic parking system: in the morning, you drive to the unit, people can get off the car directly to the office building, as long as you say: "park in the parking space", Auchan Z6 can automatically park in the driverless state. To go out and catch the rain, you don't have to run to the parking lot in the rain, you can use the summon function to get the car to come and pick you up. Of course, regulations still require people to be on-site to monitor, but at the technical level, these functions are already possible.
2, the world's first full-scene smart car voice: kick-type trunk is already very common, this is already a very humanized design, considering that the user is holding something in both hands, it is not convenient to open the trunk. However, it is not particularly convenient to stand on one foot and sweep the legs behind the car with two hands. Auchan Z6 solves this pain point through the all-scenario smart out-of-car voice function, directly saying "open the trunk", within 1 second, the trunk will automatically open for you. Don't worry about this function will be abused by people with hearts, intelligent voice support recognition judgment.
3, the car eye interaction system: the voice interaction in the car is not new, generally have to press and hold the voice key first, or use keywords to wake up, and Auchan Z6 human-computer interaction, you give a look car to understand. In fact, this function is not difficult to implement, just through the camera to identify facial expressions, but this kind of humanized details on the experience of improvement is very obvious.
4, infrared light sense of the main co-driver face recognition intelligent control system: seat memory, steering wheel memory and automatic adjustment function has been very common, Auchan Z6 on the basis of these configurations, combined with the face recognition system, to achieve automatic adjustment. When you sit in the car, regardless of the main co-pilot, the system will automatically recognize and adjust the seat to the most comfortable position you have set before.
There are also things like AR-HUD augmented reality head-up display system, full-scene immersive driving mode, YYDS virtual digital people, and even let you change into your own or family's voice. Combined with Blue Whale's latest generation of 1.5T and 2.0T engines, it is equipped with two different powertrains, 7DCT and 8AT, respectively. In the three major parts of traditional cars, there is also no short board. It is worth mentioning that the Blue Whale engine originally meets the national six b standard, and there is no particle trap in the whole series.
Healthy competition is more conducive to the development of the industry, and this kind of healthy competition, the ultimate benefit is still consumers. This time, Auchan Z6 took the lead in taking a step on the road of intelligence and scientific and technological sense, which is actually a spur and promotion for the main brand Chang'an. In fact, Auchan's inner volume of Chang'an is only one aspect, and the main power and intelligent Xingyue L will also face the positive competition of Auchan Z6. At present, Auchan Z6 has begun to accept blind booking, whether it can shake the market position of Star Yue L depends on the final price!