After so many years of technical accumulation and accumulation, it is no secret that Chinese brands have impacted the high-end market. With the influence of various factors such as the guidance of domestic industry policies and the rising price of fuel in recent years, the new energy market has gradually risen.
With the internal volume of the traditional fuel vehicle market, more and more car companies have begun to recruit and invest heavily in the new energy market, of which Tesla has become the "leek" harvester of global new energy, and even if the recent price increase is willing to pay for it, it is also lined up. In the market of more than 200,000 degrees, the new forces of China's car manufacturing have also continued to exert their efforts, and the new forces represented by Wei Xiaoli have struggled to compete for the market and achieved good results.
From the current demand for car purchases in the new energy market, in addition to the hot market below 100,000, the range of 200,000-300,000 is a hot price for new energy customer groups to buy cars. Among them, Tesla Model 3 became the first wave to eat dividends, and soon occupied the market.
One point has to admit that at present, in addition to BYD, the performance of the remaining traditional brand new energy products in China's traditional car companies is very general, especially in the market with a price of more than 200,000, which has almost become the world of new car-making forces. To be honest, it is not easy for Chinese brands to gain success in the new energy market in the range of 200,000-300,000 yuan. Whether it is product strength or technology accumulation or brand marketing, multi-dimensional impress consumers can have a head start.
So in addition to BYD Han, is there any traditional car brand product with Tesla Model 3 and tesla Model 3 front PK wrench wrist? The answer is yes.
The strategy is clear, Changan Deep Blue will occupy the 200,000-level market
Among the traditional Chinese brand car companies, Changan Automobile can be said to be one of the earliest brands in the field of new energy, starting from the Shangri-La strategy a few years ago, Changan Automobile has been preparing in the field of new energy with great fanfare.
Avita is a brand focused on more than 300,000 levels, standing at the spire of the current Chang'an Legion. There is no doubt that 200,000-300,000 is the home of the deep blue brand. From the perspective of positioning, the deep blue brand obviously wants to harvest both sales and word of mouth.
Taking the protagonist Changan Deep Blue C385 mentioned today as an example, it is a model that Changan plans to go. The new car is positioned as a mid-level car, but the wheelbase has reached the level of medium and large cars, achieving the level of cross-level monster fighting. What are the hard core strengths of Changan Deep Blue C385 to face competitors such as Tesla Model 3, BYD Han and Xiaopeng P7, and develop and consolidate the 200,000-300,000-level market?
Official release information, base and design super hardcore
At present, we have seen some clues through the key vehicle information such as body size and technical support released by Changan Automobile for the new car of Changan Navy C385, a new brand of Changan Blue Brand.
Changan Navy C385 positioned mid-level car, the body size of the new car is 4820 * 1890 * 1480mm, the wheelbase is close to the level of medium and large cars, reaching 2900mm. This can make it easy to achieve the effect of reducing the dimension of the opponent, and the pricing of the new car is expected to be in the price range of 200,000-300,000 yuan. From the perspective of price and vehicle level alone, Changan Deep Blue C385 is obviously aiming at tesla Model 3 products as an opponent to share its share.
In fact, Tesla Model 3 has a strong competitiveness in the domestic market, especially after localization, it has become a new favorite in the new energy market, and has also become an important alternative for many consumers when choosing new energy products. If Changan Deep Blue C385 wants to face PK Model 3, it must have a strong product strength to support.
According to the official release information, Changan Deep Blue C385 is a coupe new energy vehicle with hatchback tailgate and frameless door, and the product design itself is one of its major selling points. Completely different from some brands that rely on the style of auto parts city, Changan Automobile's design style and level in recent years are obvious to all, which can be summarized as two major perceptions: high-end sense and luxury.
The Changan Navy C385 is even more full of design. The foundation and design of super hard core also give it the basic strength to work hard in the market of 200,000-300,000 yuan.
Technical hardcore, rear drive form + super collector drive eye-catching
According to official information, the Changan Deep Blue C385 comes from the new EPA1 pure electric platform, which also means that it is a rear-drive car, and the rear-drive is obviously more advantageous than the front-drive. Not only that, Changan Deep Blue C385 does not rule out the layout of the four-wheel drive version, but also brings more choices to consumers.
There is also a technical blessing is That Changan Deep Blue C385 is equipped with a super collector electric drive, it is understood that it has the world's first pulse heating technology, the most outstanding feature of this technology is that it can heat up to 4 ° C per minute under the extreme cold conditions of -30 ° C, which also means that its vehicle can enhance battery activity in the special environment in winter, reduce its energy attenuation, and improve the performance of winter vehicles.
In addition, we also got a key product highlight through the official release information: the wind resistance of the C385 reached 0.23Cd, which also means that its wind resistance coefficient is the same as that of the Model 3. So how does the Changan Deep Blue C385 achieve ultra-low wind resistance coefficient?
In fact, Changan Navy C385 has done a lot of low wind resistance design, such as the submerged front face that can increase the airflow fit, hidden door handles, low wind resistance wheel hubs and tail double-section fixed spoilers, which can not only reduce low wind resistance, but also please young people.
What does the drag coefficient of 0.23Cd mean? This is the level of many luxury supercars, and such a wind resistance coefficient can effectively avoid the energy loss caused by wind resistance during driving. There have been data showing that after the speed of the car exceeds 80km/h, about 60% of the resistance comes from wind resistance, and when the speed reaches 110km/h, this value is as high as 80%, which is why the electric vehicle is faster when driving at high speed.
In fact, the vehicle is not the lower the wind resistance coefficient, the better, the appropriate wind resistance coefficient can take into account the performance and safety, it is no exaggeration to say that the 0.23cd wind resistance coefficient of Changan Deep Blue C385 is already the leading level of the same level.
Outstanding design and full of technology
Changan deep blue C385's official pictures, real cars, interior spy photos have been exposed one after another, seeing this car, the heart will emerge a sense of futurism and technology.
In terms of appearance, the entire body design is smooth and full of technology. The split headlight group is equipped with a very aggressive fog light area, a highly visual impact of the sports front shovel with the tail slip back design, the body sharp lines and through tail lights, the wind-pulling big tail wing, the large size of the sports wheels and other elements, making it more sporty and fashionable, full of technology.
The interior design also has a strong sense of science and technology, ultra-thin LCD screen instrument with a large size central control screen, the sense of science and technology is instantly bursting, it is reported that the new car is also equipped with APA7.0 remote unmanned valet parking system and a series of practical functions.
Write at the end:
Although the appearance and interior of the Changan Deep Blue C385 car have been officially exposed, the specific parameters of the vehicle have not been specifically disclosed. However, from the current strategic positioning of the deep blue brand and its own product positioning, it is obvious that it is fully prepared, and its hardware level in all aspects should have the strength of the hard bar Tesla Model 3.
Overall, Changan Deep Blue C358 is a Chinese brand new energy model worth looking forward to, the future in the 200,000-300,000 price range, the Chinese market has a new hard core, it is reported that the new car is likely to usher in the official listing in the second quarter of this year, don't you expect it?