On April 15, WM E.5 officially ushered in the listing. For many friends, the name Weima E.5 may be a little strange, but it feels familiar to look at. Because the WM E.5 was previously only for the online travel market, the model launched this time is for the user market.
The last model to play this way is the Hongqi E-QM5, first of all, the "test" of the online model market, and then for the user market, they are upgraded and remodeled for the configuration, to meet the user market for a pure electric sedan more "comprehensive" consumption choices.
WM E.5 launched a total of two models, the official guidance price of the two models is 180,100 after the subsidy of the 2022 Pro version and 190,100 after the subsidy of the 2022 Zhikexing version. In the same level of competition, in the face of E-QM5, which dominates the bidding market below 150,000 levels, WM E.5 has set the consumption threshold in the price range of 200,000.
However, the official also gives a very attractive preferential plan, for the first 10,000 car buyers, you can enjoy 10,000 to 40,000 car purchase benefits. In other words, as long as it can grab the top 10,000 car purchase places, the actual purchase price of WM E.5 is 150,100 and 160,100.
In addition, the official also launched a battery lifetime warranty, a customized gift package worth 3,000 and many other car purchase benefits.
The WM E.5, which is marketed to users, is designed to be consistent with the previous version of the online marketplace. Adopt an enterprising, simple and pure design concept. The front face as a whole adopts the soaring wing design, coupled with the design of the closed grille, so that the entire front face presents a very simple visual effect.
The headlights group integrates the four-sided collection element headlights of the near and far lens headlights, daytime running lights, and turn signals. In order to highlight the visual recognition of the electric model, its LOGO has a lighting effect and an interactive function. Charging and unlocking vehicles come with different "interactive effects".
The overall vehicle contour shows a sense of posture of the body low in front and rear high. This also makes the WM E.5 rear take on a tall visual style. In addition, the taillights are blackened and incorporated with horizontal trim to make them look more delicate and sporty.
The WM E.5 has a length, width and height of 4718*1838*1535mm, and a wheelbase of 2810mm. Its body data level is in line with the body dimensions of medium-sized cars. However, looking at the "big space" reflected in the direct competitor Hongqi Q-EM5's 2990mm wheelbase, the WM E.5 does not occupy much advantage in terms of space level.
In terms of interior, WM E.5 is also based on a simple style. It is covered in a color system officially known as cosmic black, and is embellished with sci-fi-inspired metal brushed trims. The suspension type of 12.3-inch central control large screen and 12.3-inch LCD instrument highlight the sense of technology that the current model design concept should have.
Compared with the all-leather material package of the online travel version, the civilian version of the seat adopts the material wrapping of leather + fabric dual material splicing. Secondly, the front main seat has electric adjustment and heating functions, which is not available on the online version of the model.
WM E.5 vehicle and machine system is equipped with Living Mate intelligent cockpit system, equipped with AutoNavi navigation, many multimedia APP, HU interactive functions, speech recognition, remote control and other mainstream intelligent applications. The option configuration and operation mode of intelligent application are very much in line with the "usage habits" of current consumer users for intelligence.
The intelligence of WM E.5 is also reflected in the safe driving assistance, WM E.5 is equipped with Living Pilot 3.5 Base Pilot Assist System, whose functional system includes ACC adaptive cruise, FCW forward collision warning, AEB automatic emergency braking and other driving assistance functions. In addition, it is equipped with functions such as automatic parking, uphill assist, and reversing image. It is worth noting that these features are configuration options that were not available on previous online models.
The WM E.5 is equipped with a power layout of a front-mounted single motor with a maximum output of 120 kW and a peak torque of 240 N·m. Driven by pure electricity, the WM E.5's 0-50km/h acceleration takes only 4 seconds and a speed of 170km/h.
In addition to the abundant power level, the WM E.5 is equipped with a capacity of 58.6kW·h, a cruising range of up to 505km under NEDC conditions, supports fast charging and slow charging modes, and can achieve 80% power reserve in only 39 minutes in fast charging mode. Whether it is the performance of power output or kinetic energy reserve, the performance of the WM E.5 in the face of the mainstream pure electric car on the market is not inferior.
Weigh the feature enrichment of the configuration upgrade coupled with the low-cost discount given by the official. WM E.5 has enough purchasing power in the price range of 150,000-200,000. And in the launch of the Pro and Zhikexing version of the trade-off?
First, let's take a look at the performance of the WM E.5 in terms of standard functional level. The WM E.5 comes standard with rear exhaust air outlets, electric adjustment and heating of the front main seat, keyless entry, multi-function steering wheel, driving mode switching and many of the intelligent application functions mentioned in the previous chapter.
Even as a low-end Pro version model, considering the richness of its functional performance, WM E.5 has a reason to choose "configuration enjoyment" in the category of pure electric home transportation consumption.
For the Zhikexing version, its price difference is exactly 10,000. The difference between this ten thousand is reflected in the upgrade of adaptive cruise and the increase of active braking function. If you consider the cost performance, the professor thinks that this ten thousand can be completely saved.
Looking at the pure electric drive of the family car consumption field on the market, the 200,000 level or below is mainly based on compact positioning models. There are not many pure electric cars that can enter the consumer market of less than 200,000 with the positioning of medium-sized cars. The market positioning of such a dimensionality reduction and combat competitive strategy also makes WM E.5 meet the user's household consumption demand for pure electric cars.