A few days ago, the Association officially announced the sales volume of the automobile market in March, the overall trend of the market is lower than expected, the severe situation of the epidemic in Changchun and Shanghai has caused huge losses to sales giants such as FAW-Volkswagen, SAIC Volkswagen and SAIC-GM, and the most prominent change is Changan Automobile's victory.
Analysis of Changan Automobile's March performance can be seen that although its long-term performance has always been eye-catching in the past two years under the blessing of PLUS series models and UNI high-end sequence products, and once became the first in the autonomous camp, it is even more valuable that in the face of such an unfavorable environment in March, it achieved 132,000 vehicles, thus becoming the champion of wholesale sales in that month.
The eye-catching sales data in March and the huge product potential released may be regarded as important evidence of the profound significance of the 2022 Changan Automobile Global Partner Conference.
On April 13, at the Global Partnership Conference held by Changan Automobile, a new brand that Changan has given four symbols of exploration, life, technology and the future, Deep Blue, was officially confirmed as the "main attack point" of Changan's next stage.
This time, Changan Automobile, which escorts the company's latest strategy with seven key actions, stands at a new starting point for the 160th anniversary and is accelerating its transformation into an intelligent low-carbon travel technology company guided by the spirit of the third entrepreneurship.
Momentum is still firmly transformed
"Whether it is electrification and intelligent transformation, or the exploration of emerging business models, Chinese car brands are no longer bystanders or followers, but have become runners and even leaders." At the Global Partnership Conference, Zhu Huarong, chairman of Changan Automobile, believed in Chinese auto brands by no means empty.
In terms of overall retail sales in March, retail sales in the passenger car market reached 1.579 million units, down 10.5% year-on-year. In terms of models, sales in the sedan and SUV segments increased slightly year-on-year, while the MPV segment saw a sharp decline. At the same time, the sales of new energy models increased significantly, and the retail sales of new energy passenger cars reached 445,000 units in March, an increase of 137.6% year-on-year, and its substitution effect on fuel vehicles was further highlighted.
Specific to the market performance of subdivided car companies, the head of independent car companies showed a strong market orientation, the share of independent brands increased to 48.2% in March, an increase of 11.5 percentage points year-on-year, and the cumulative share in the first quarter also reached 48%, an increase of 9.7 percentage points year-on-year.
According to the announcement issued by Changan Automobile, the total sales volume in March was 236,100 units, an increase of 4.3% year-on-year; the cumulative sales volume from January to March was 651,500 units, an increase of 1.63% year-on-year, of which the sales of independent brands were 529,400 units, an increase of 1.30% year-on-year.
The eye-catching overall sales volume and the huge share occupied by its own brands are the key factors for Changan Automobile to outperform friends in the "tug-of-war of the epidemic".
In the segmentation of the field to set up product benchmarks, in the Changan Automobile early determination of the SUV and sedan common development pattern, it is particularly valuable, in the March sales ranking released by the Association, Changan 3 models into the top ten SUV sales, respectively, Changan CS75, CS55 and Auchan X5, Yidong is among the seventh place in car sales.
In the industry's view, the success of automobile companies is not only relying on a product or a market segment to support brand development, but in various segments such as cars, SUVs, and new energy. Behind the steady increase in Changan's sales is Changan's ability to shape explosive star products.
Based on the deep insight into the consumer group, in the past three years, Changan Automobile has continuously innovated.
From the comprehensive upgrade of PLUS models in Yidong and CS series, to the brand operation of the UNI series of high-end passenger cars, to the release of new energy vehicles such as Avita and LUMIN and the release of new brands "Deep Blue". Changan Automobile has shown strong competitiveness on the product side and has the ability to continue to stage "explosive" performances.
According to Changan's plan, 21 new products will be launched in the mainstream passenger car market in the future. Among them, Changan deep blue brand 5 models, 2022 launch pure electric models C385, C673, plug-in hybrid models UNI-K iDD, UNI-V iDD, Auchan Z6-PHEV, small car market: the future will launch 4 new products, 2022 will launch LUMIN, to meet the needs of national boutique travel and other new products, and the first domestic mass-produced hydrogen fuel cell car is about to debut.
These new cars are poised to be launched, which will further enhance changan automobile's competitiveness in the new energy sector.
Pure electricity + hybrid force To achieve carbon peak in 2027
Continuing to seek inward and continue to release potential is the message conveyed by the Changan Automobile Partner Conference to the outside world.
In addition to the "deep blue" brand that it has built with all its might, Changan Automobile will continue to build Avita that takes the high-end intelligent electric route, and continue to optimize brands such as UNI, Changan Passenger Car, Auchan and Kaicheng. On the road to the future of Changan Automobile, these meritorious brands can not be less.
In 2022, with the launch of new pure electric models such as Avita 11 and C385 and Lumin, Changan Automobile's third entrepreneurship and innovation plan has entered a new stage.
Standing at a new historical node, the two strategic plans of Shangri-La and Beidou Tianshu can be seen as an important support for Changan Automobile to drive into depth.
The former gave birth to Changan Automobile's latest intelligent electric vehicle technology platforms such as MPA architecture, EPA architecture and CHN platform, and continued to increase the hardware level of Changan Automobile. The latter belongs to the in-depth layout in the field of intelligent networking, with 26 domestic first-time technologies such as integrated adaptive cruise (IACC), remote parking (APA5.0), remote intelligent parking (APA6.0), etc., changan automobile has realized the rapid transformation of established state-owned enterprises into scientific and technological innovation enterprises.
It is worth mentioning that at this science and technology event, Changan Automobile announced the dual carbon timetable for the first time: to achieve carbon peak in 2027 and carbon neutrality in 2045. By 2030, Changan Automobile's supply chain will reduce carbon by 30% compared with 2020.
Behind the data, it represents the strategic deepening of Changan Automobile's continuous promotion.
In 2021, Changan Automobile's vehicle sales exceeded 2.3 million units, an increase of 14.8% year-on-year. Among them, the sales volume of Changan Chinese brands exceeded 1.75 million units, an increase of 16.7% year-on-year. Changan's Chinese brand passenger car sales were 1.2 million units, up 23.1% year-on-year. Overseas exports exceeded 100,000 units, a new high for three consecutive years.
According to Changan's strategic plan of "new car + new ecology", by 2025, the total sales volume of Changan Automobile will reach 4 million vehicles. Among them, the Changan brand has 3 million vehicles and new energy sales of 1.05 million vehicles, accounting for 35%.
It is foreseeable that Changan Automobile, which actively embraces "new energy" at this time, shows that Changan Automobile is accelerating the pace of new energy product layout and technology accumulation on the basis of consolidating the traditional fuel vehicle market, and the product side will achieve full coverage from entry to high-end, and then achieve the strategic goal of transformation to an intelligent low-carbon travel company.