Author: Gong Jinhui
Not long ago, NetEase Cloud Music officially sued Tencent Music for unfair competition, accusing Tencent Music of illegally piracking songs and batch impersonating songs. In this regard, Chen Mo, head of public relations of Tencent Music, characterized NetEase Cloud Music's move as touching porcelain, and said that Tencent Music's lawsuit against NetEase Cloud Music has long been initiated, believing in the fairness of the law.
As soon as the news came out, it immediately attracted widespread attention from the outside world. Of course, this article does not intend to analyze in detail what is right and wrong, but focuses on the phenomenon of tearing, tearing in the Internet industry, mobile phone circles and other industries occurs from time to time, tearing and forcing both sides and even many parties often have their own opinions, saying that the public is reasonable and reasonable, making people stupid and unclear.
In the end, what is the truth, the melon-eating masses are still confused. Perhaps, the truth is not important at all from the beginning to the end, and the parties involved in the tearing do not care, they care about how to obtain higher attention through tearing, that is, using tearing as a low-cost marketing method. I'll list four cases of tearing that were sensational in those years, and you should feel it:
3Q Wars
In November 2010, the sensational "3Q war" of China's Internet broke out, Tencent and 360's war of words, public relations war escalated, and finally developed into a technical confrontation, Tencent, which has the advantage of users, offered the "two to choose one" this killing move, users can only uninstall 360 security guard to use QQ normally. Although Tencent painstakingly explained to the media and the public the reasons behind the difficult decision of "choosing one of the two", the voices supporting 360 seemed to have the upper hand, and even showed signs of one-sided public opinion.
In the end, under the intervention and mediation of the Ministry of Industry and Information Technology, the "3Q War" was put to rest, ending with QQ and 360 security guards compatible. However, the "3Q war" did not completely end, and since then the two sides have launched a protracted litigation war, and Tencent has finally won the lawsuit. At first glance, 360 is the loser of the "3Q war", in fact, 360 and Tencent are winners, the former quickly completed the listing and opened a crazy expansion mode; the latter reflected and transformed, and finally set the two principles of openness and sharing, in order to create a prosperous and orderly ecology.
JD.com accuses Ali of "choosing one of the two"
In recent years, whenever the 618 and double 11 promotions, the e-commerce industry is always inevitable to stage a "two choose one" farce, the protagonist is often Ali, Jingdong, the two sides have repeatedly erupted fierce war of words, not only in disguise to deprive consumers of the right to choose, but also to force the business to stand in the line of miserable. For example, on the eve of Double 11 in 2015, JD.com reported to the State Administration for Industry and Commerce that Ali disrupted the order of the e-commerce market, saying that it coerced merchants to "choose one of the two" in the Double 11 promotional activities.
In this regard, Fang Ya, a spokesperson for the Tmall Double 11 Preparatory Committee, said that Ali respects the real-name report, but today it is the chicken that reported the duck in real name, saying that the duck monopolized the lake, and satirizing Jingdong in the deliberate speculation, "The market inevitably has speculation, but it cannot always stay on the speculation, and it is impossible to take the porcelain and speculation as a career." For Ali's statement, Jingdong did not buy it, shouted that Ali should not go around the bend, and answered positively whether to coerce the merchant to "choose one of the two". In addition, the two sides also staged a tearing war on the "two choice one" in 2017 618 and 2017 double 11.
Head Totem Battle
The large-scale conflict between Tencent and ByteDance began in 2018 and has been fought for 4 years, and there is no sign of a truce. During this period, the two sides fought a war of words and a litigation war, completely not giving in to each other, and even their respective leaders personally went down to each other. In May 2018, Zhang Yiming celebrated the overseas version of Douyin to the top of the first quarter App Store download list in the circle of friends, and also left a message, saying, "WeChat's excuse is blocked, And Weishi's plagiarism and handling cannot stop the pace of Douyin." ”
Soon, Ma Huateng replied with a message, "It can be understood as slander." Zhang Yiming replied, "The former is not suitable for discussion, and the latter has been notarized." Ma Huateng replied again, "There are too many of you to notarize." In my opinion, the essence of the "head war" is that the new giants launch a fierce attack on the old giants, and the two sides launch a fierce competition around the territory of power, one only wants to win, the other does not want to lose, it is inevitable that water and fire will not be tolerated. In fact, the confrontation between Tencent and ByteDance has long been not limited to information flow and short videos, but has shown a situation of all-round war.
Xiaomi VS Huawei, Honor
The three most topical players in the mobile phone circle are Xiaomi, Huawei, and Glory, which tear apart without a word. The outside world only saw the Redmi under Lu Weibing's reign of Crazy Glory, and did not know that Glory had also dissed Xiaomi for a long time. At the same time, Xiaomi and Huawei have also torn up many times, such as the two sides calling each other around who is the first in the domestic market in 2015. According to my observation, the grudge between the three was vividly displayed at the Redmi Note7 conference in early 2019.
At that time, lei jun rare firepower was in full swing, naming and naming the shelling of Huawei, glory, full of gunpowder, and the more restrained and kind Lei jun in ordinary days was completely judged by the two people, and was ridiculed by the outside world as "Lei Jun blackened". He said, "At the beginning, everyone was at peace, but then youshang (Huawei) divided a sub-brand (glory), from the day of birth how low came, scared me for 5 years, I never responded." "Today, although Huawei has separated from Glory, Xiaomi and Huawei will still be short-armed in the automotive field and Glory in the mobile phone market."