A few days ago, Mr. Wen, the owner of the car in Xiamen, Fujian Province, posted a video on social media saying that the new Xiaomi SU7 car he bought broke down at high speed just after leaving the 4S store, driving 39 kilometers before and after, and had to be towed back to the delivery center.
He received a notice from Xiaomi Auto to pick up the SU7 he had ordered at 11:30 a.m. on May 5 at 11:30 a.m. on May 5. When the car was driving on the highway from Xiamen to Quanzhou, SU7 broke down and stopped in the emergency lane.
The video shows that the broken vehicle has a range of 404 km, and the vehicle suddenly loses power. The screen in the car reminds you: "The vehicle is about to close, please pull over safely and contact the online service center". At the same time, the screen also prompts: "The drive system is faulty and cannot be shifted." ”
Mr. Wen said that the new car had just driven 39 kilometers out of the delivery center. After the SU7 was towed back to the delivery center, the delivery center did not check out the specific problem, and the staff said that the car would be returned.
He also posted that after the SU7 failure, Xiaomi's customer service staff took the initiative to contact him, and he said that the failure problem needs to be returned to the factory for further analysis, and it cannot be repaired, but said that it can bear a series of losses caused by the user's compulsory traffic insurance due to the return of the car.
The next day, Xiaomi Auto's customer service staff responded that their after-sales team was negotiating a refund with Mr. Wen. The main reason why it is not possible to change to a new car immediately is that both the vehicle in production and the current car have a designated owner. As for the cause of the vehicle breakdown, the customer service staff said that they have not received specific feedback on the situation.
But Mr. Wen did not seem to express his dissatisfaction with the Xiaomi SU7 itself, he insisted: "I want a car, not a car, and I don't want to place a new order and schedule production." ”
The Xiaomi SU7 is the first product launched by Xiaomi Auto, and since its launch on March 28, the popularity around the Xiaomi SU7 has not diminished.
At the 2024 Beijing International Auto Show, which opened on April 25, Lei Jun revealed that the latest number of Xiaomi SU7 orders is 75,723 units, and a total of 5,781 units will be delivered. Lei Jun bluntly said that the sales of this new car exceeded the team's previous expectations by 3-5 times.
The higher-than-expected order volume has also put a lot of pressure on the production schedule of the Xiaomi SU7, and as of the end of April, the delivery cycle shown on the official Xiaomi Auto app has been as long as 16-29 weeks. Although Lei Jun said that he will increase production capacity as soon as possible and strive to deliver more than 10,000 vehicles in June, such a long delivery cycle is a test of patience for both Xiaomi and consumers.
On the other hand, while achieving excellent sales results, Xiaomi cars have always faced doubts from the outside world. Since its listing, Xiaomi has experienced a number of problems such as product quality and service exposed by users.
On April 4, a netizen in Shenzhen, Guangdong Province posted that he had purchased the Xiaomi SU7 founding version of the car, and the paint had been removed before the car was delivered. According to the parties, the car was told that there was a bump during the transportation process, and a piece of paint fell off the front cover of the car, and finally Xiaomi proposed a solution of up to 20,000 points, and did not support the replacement of new cars.
On April 8, a blogger exposed on social media that Xiaomi SU7 encountered a bug on the first day of pick-up, and the navigation was stuck.
After a series of track accidents on April 11, Xiaomi SU7 was questioned about the lack of original brake pad area.
On April 12th, a blogger exposed the Xiaomi SU7 breakdown problem, and then the blogger deleted the video, and said that the vehicle system BUG has been solved, but if there are other problems in the future, they will still defend their rights.
However, Lei Jun seems to have been prepared for the high attention of the outside world, as early as April 5, he posted on Weibo that the outside world "took a magnifying glass to look at Xiaomi SU7, and there was a lot of pressure".
Xiaomi Auto has also been updating the "Xiaomi SU7 Answer Netizens" for a long time through its official Weibo to answer netizens' concerns and questions about Xiaomi Cars and Xiaomi SU7.
In recent years, cross-border car manufacturing is no longer a new term, and many consumers are dazzled by the emergence of new car brands. It is worth affirming that most of these car companies or founders have brought fresh car-making perspectives, product concepts, and even marketing concepts to the automobile market.
However, with the growing order volume and deliveries, how will Xiaomi Auto, which has just completed the construction from 0 to 1, coordinate the supply chain and guarantee the delivery of the factory? Can the response and resolution speed of after-sales service be matched under the splashing traffic? Can the new car withstand the test of users across the country after it actually enters the market? will become an important topic that Xiaomi cars need to face under the "traffic halo".
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