Open screen ads wait for 5 seconds, app push rings for a day? Use this app to give you a "clean world"

Today, almost everyone has easy and timely access to important information from their mobile phones. The number and quality of mobile apps has improved dramatically compared to before.

However, corresponding to the prosperous mobile ecosystem, some domestic apps contain a large number of open-screen ads when they start, and constantly push marketing information through system notifications.

In fact, in July 2021, the Ministry of Industry and Information Technology has asked enterprises to rectify the problem of opening the pop-up window. After that, mainstream apps such as Taobao and JD.com quickly canceled open-screen ads.

▲The Ministry of Industry and Information Technology has rectified the problem of app open pop-up windows

It is worth noting that the above remediation actions are mainly aimed at the behavior that some app pop-up ads cannot be easily closed, so not all apps are required to cancel open-screen ads. As a result, there are still some apps that have open-screen ads, which undoubtedly reduces the user experience.

▲The legal basis for the rectification is mainly the second paragraph of Article 44 of the Advertising Law

In addition, some apps over-push marketing information in the notification bar, if you turn off their notification permissions and may miss important information, so users most of the time can only choose to endure the cluttered notification interface.

▲ App open-screen ads and notification marketing are widespread

Here, Ai Fanjun came to recommend two practical apps, "Li Jumping" and "Notification Filter Box". "Lee Jump" can help users automatically skip the application opening screen ads, while "Notification Filter Box" can filter the content of the notification bar and only retain valuable information.

Lee jumped

For Lee Jump to work properly, we first need to give it the appropriate permissions. The basic principle of Lee Jump skipping app opening ads is to use Android's accessibility services to simulate manually clicking the ad close button. Therefore, we need to open the accessibility service permission of "Li Jump".

At the same time, in order to reduce the system memory occupation and increase the battery life of the mobile phone, the domestic custom Android system has strict restrictions on the application background. In order for Lee Jump to always run in the background, we need to open its self-start permission, disable the system's automatic power saving optimization and lock the backstage of Lee Jump.

▲ Open the accessibility service of "Li Jump", allowing self-start and locking the background

After setting up the various permissions required, turn on the home page switch of "Lee Jump", and we can start to enjoy the new experience brought by "Lee Jump".

▲ Automatically skip the NetEase Cloud music opening screen advertisement

▲ Automatically skip bilibili open screen ads

From the perspective of practical use, "Lee Jump jump" can automatically skip the opening screen ads of most apps. At the same time, Lee Jump also offers some additional feature options. For example, users can turn on WeChat to automatically view the original image and skip the update pop-up function of NetEase Cloud Music and Douyin.

▲ Optional features of Lee Jump

In addition to these simple functional options, Lee Jump also provides a more advanced custom rule to close pop-up ads after entering the app. However, in actual use, the types of pop-up ads vary from app to app, making it difficult to completely close all pop-up ads through simple one-time rules.

▲ Example of a pop-up ad rule that cancels

Notification cartridge

The Notification Filter Box is based on the identification of the notification content to carry out the corresponding filtering, so when using it, it must first give it the right to read the system notification. Similar to "Lee Jump", in order to ensure that it can always run in the background, we also need to turn off the power saving optimization and lock its background.

Notification Filter Box provides some default filtering rules, such as "Spam Filtering", "Music De-Advertising", "Shopping De-Advertising". These default rules provide basic filtering for everyday notifications. Notification Cartridge's github project also has some rules shared by users, but they are small in number and lack validity checks and timely updates.

▲ The recommendation rules and user sharing rules of "Notification Filter Box"

Obviously, these default rules cannot cover all user usage scenarios, so Notification Filter Box allows users to easily create custom rules.

Under the Filter category of rules, click the plus button in the lower right corner to start creating a new rule. Click an existing rule to change the details of the rule.

▲ New rules for "Notification Filter Box"

The process of setting up a rule is very specific. The first is the apps where the filter rules apply, which are effective for all apps by default, but can be switched to specific apps or excluded.

This is the most critical step in filtering which notifications are. Notification Cartridge provides text matching, following a common logical relationship, entering a series of keywords to accurately select all notifications that meet the criteria. For example, the logic of including specified keywords is used in "Spam Filtering", and the logic of excluding keywords is used in "Shopping De-Advertising".

▲ Notification content filtering rule settings

In addition to providing simple and intuitive text matching, Notification Cartridge also provides regular expressions for high-order text filtering needs. For more complex filtering needs, advanced filtering can be achieved with the help of JSON files incorporated into regular matching.

The Chinese this match for daily use has basically met most needs. The advanced filtering rules have a relatively high entry threshold and are suitable for advanced users.

The Notification Filter also provides the status of the phone to which the rules apply, such as on-screen, on-screen, when charging. That is, the user can handle the notification when the screen is screened separately, but the same type of notification when the screen is lit is not affected.

Notification Filter Box handles notifications not only with one option, but also by setting up a postponement of message acceptance, muting, or replacing message content. While eliminating notifications, the Notification Box also allows users to mute hit notifications and click buttons that come with notifications, such as setting text messages to a readable state.

After the rule is set, the user can view the notifications selected by the rule through the simulation test option, and check whether there are any wrong and missed notifications to further improve the rules.

▲ The highly customized rules of the Notification Cartridge

Because it can get all the notifications of the system, the Notification Filter Box provides a visual statistics of notification messages, and users can easily view and search for historical notifications. It can retain a notification record for up to 60 days, and it is completely saved locally on the phone, without worrying about privacy leakage.

▲ Notification analysis

summary

Lee Jump is a completely free app. Similar applications include "Light Start", "One Finger Zen" and so on.

▲ "Light Start" running effect

Notification Cartridge is available for a fee and is given a 30-day trial period after initial installation, during which you can experience the full functionality of the software. Its official price is $9.99 per year, while $29.99 is buy-out for permanent use. Software with similar functionality to Notification Cartridge is BuzzKill.

Nowadays, the conference of each mobile phone manufacturer will emphasize the huge improvement of the new hardware and the unique optimization of the customized system. However, has the actual user experience been substantially improved? Android head manufacturers' system applications come with a variety of ads, and third-party applications open-screen ads, pop-up ads are also common.

Advertising will certainly bring huge profits to the company, and even advertising revenue once supported Google, Baidu, ByteDance and other Internet giants. However, without considering the positioning and attributes of the app, it is undoubtedly disgusting to launch various ads that affect the user experience just to monetize the traffic of the platform.

The era of mobile prosperity has not yet passed, and we have to endure some advertising while enjoying convenience. Using Lee Jump and Notification Cartridge will at least help us reduce some spam interference. What do you think about the current advertising ecology of domestic apps? Welcome to discuss with you in the comments section.