Regarding the science and engineering man, there is such a paragraph on the Internet: one day, a female colleague's computer was broken, and the science and engineering man was invited to repair the computer at home.
The polytechnic man went to her house to repair for half a day and did not repair it, and the female colleague said: "If the repair is not good, even if it is not repaired, let's sit there and talk about it." The polytechnic man listened, and his neck stalked and said: "If there is a kung fu chat, if you chat, the computer will not be repaired!" In the end, the polytechnic man repaired the computer, but the female colleague never contacted him again.
The mind is simple and stubborn, the brain is full of various stereotypes, and the focus on technology is not very good, which is the impression left by most science and engineering men. In the automobile market, there has been such a "science and engineering man" for a long time.
From the early self-development motivation to the later research and development of gearbox and self-developed chassis technology, Chery has been quietly working in the field of automotive basic engineering, and thus formed its own technical advantages. In the domestic automobile market that was just starting up that year, such a male thinking of science and engineering played a crucial role in the development of the brand.
But today, in this young-dominated consumer environment, such a rational approach is somewhat unworkable, and it is difficult to impress consumers with a technical understanding of the product. Therefore, the "science and engineering man" Chery also began to try to use the emotional point of view to think about the problem, from the recent launch of the product is not difficult to see, this "science and engineering man" has finally engaged in romance.
Coupe SUV: Ou Mengda
From the naming method, it can be seen that Ou Mengda is the first step for Chery to jump out of the male thinking of science and engineering.
At last year's Guangzhou Auto Show, Chery's new product line OMODA's first SUV, OMODA 5, was officially unveiled, and just recently, the new car also officially confirmed the Chinese name Ou Mengda. It is worth noting that the naming of this car is completely voted by users online, which can be seen from Chery's transformation in product thinking.
As distinctive as the naming, there is also the design. Compared with other models of the Chery family, the overall style of Ou Mengda is significantly younger and bolder. Whether it is the borderless middle net, slender headlights or coupe side shapes, they have changed the impression given by Chery SUVs in the past, and the overall is more in line with the aesthetics of young users.
Of course, in terms of hard power, Chery will not disappoint. The power combination of 1.6T+7DCT carried by Ou Mengda in the early stage is very mature in terms of power level and overall tuning, and the Kunpeng DHT hybrid of the current Chery fire also leaves enough imagination space.
Like the Changan UNI series, Chery OMODA is also a new product sequence of the brand, and at the product design level, the two are also similar. So, with the young design concept, strong technical support and global background support, can Chery OMODA become the same as the Changan UNI series?
A+ Class: Arrizo 8
"Isn't this a domestic A7?" On the day Chery released the official picture of the new sedan M1E, the new car caused a lot of discussion on the Internet.
Different from the "sports" style of independent brand cars in recent years, Chery M1E takes the high-quality family car route in design. The shape of the slippery back and the tough body waist line also create a sense of movement in addition to stability, from the evaluation of netizens, such a design style can be in line with the public aesthetics.
The design is one reason why M1E has attracted attention, and another reason is because Chery has not moved in the car market for too long. In the current car product camp sold by Chery Automobile, there are only 3 compact cars, all of which are Arrizo series, and the latest M1E will most likely be classified as the Arrizo series in the future, named Arrizo 8.
For Chery, the focus of its products for many years has been on the Tiggo series OF SUVs, and it is not fast in terms of speed or strength in terms of car pushing. Even now, the main models of the Arrizo series on sale still use 1.5L and 1.5T engines, and Chery's 1.6T engine has not been used in cars.
Through the official map, the tail of the M1E adopts the 290T logo, which means that the first batch of models will be equipped with Chery's Kunpeng 1.6T engine, and it is understood that the new car will also launch a 2.0T version in the later stage. It is not difficult to see that what Chery has to do this time is not only to compete in dislocation in size and level, but also to achieve dimensionality reduction through power, and similar gameplay has also appeared on Geely Xingrui before, and the effect is very impressive.
Medium SUV: Tiggo 8 Pro
If the two new cars of Ou Mengda and Arrizo 8 are to open up the market, then the arrival of the Tiggo 8 Pro is to stabilize the cornerstone.
In the Chery family, the Tiggo series can be said to occupy most of the country. As a pillar of sales, the two models of the Tiggo 8 series sold more than 160,000 units last year. At the end of April, the Tiggo 8 family will usher in a new face - the Tiggo 8 Pro.
Compared with the Tiggo 8 and Tiggo 8 PLUS, the Tiggo 8 Pro emphasizes youthfulness. Therefore, the new car is distinguished from the former in terms of intelligence and power, such as the emergence of 24.6-inch curved screen, transparent chassis, and huawei PAD in the rear row, which further enhances its scientific and technological level.
At the power level, Tiggo 8 PRO will simultaneously launch three power combinations of Kunpeng Power 1.6T, 2.0T and Kunpeng DHT Hybrid. Among them, Chery's latest "3 Engine 3 Gear 9 Mode 11 Speed" is differentiated from other independent brands in the technical route, and more abundant gear selection and hybrid mode can achieve more efficient coverage of the whole road condition.
A personalized coupe SUV, a boutique car in line with the public aesthetic, an all-round home SUV, Chery through this combination of punches, to achieve comprehensive coverage of their respective market segments. Under the obstinate technical endorsement of the "Science and Engineering Man", Chery has invested more perceptual cognition in these products, and has begun to consciously upgrade the brand while improving the product matrix. I believe that under this kind of thinking, Chery will definitely be more favored by young consumers in the future.
Note: The above pictures come from the brand official