On April 13, the 2022 Changan Automobile Global Partner Conference was held in Chongqing. Changan Automobile released the latest corporate development strategy and business operations, focusing on the field of new energy, officially releasing the digital pure electric brand "Changan Deep Blue", and practicing the determination and commitment to transform into an intelligent and low-carbon travel technology company.
This year, Changan Automobile will successively launch 36 new products and 19 independent brands, including: 9 new products, 10 new products, and 8 new energy products.
Changan CS385
Among them, UNI-V, the second generation of CS75PLUS and other explosive products have been successfully launched in the first quarter, and the user-loved UNI-K, UNI-T, and the second generation of CS55PLUS will usher in a comprehensive upgrade. The multi-power combination of "automotive robot" Auchan Z6, the national classic scooter LUMIN based on the EPA0 platform, and the first future technology electric coupe C385 built on the EPA1 platform will be launched in the second half of the year. The first product jointly built by Changan, Huawei and Ningde, Avita 11, will also be launched.
In 2022, Changan Automobile's overall annual target is to produce and sell 2.45 million units, an increase of 6.5% year-on-year, of which the production and sales of its own brands are 1.857 million units, an increase of 5.9% year-on-year, and the market share is 11%. At the conference, Changan Automobile announced its future development goals: by 2025, Changan Automobile's total sales will reach 4 million vehicles, of which Changan brand sales will reach 3 million vehicles, and new energy sales will reach 1.05 million vehicles, accounting for 35%; in 2030, Changan Automobile's sales will reach 5.5 million, of which Changan brand will reach 4.5 million, new energy sales will reach 2.7 million, accounting for 60%, and overseas sales will account for 30%. For the new strategic goals, Changan Automobile is full of confidence and has launched seven key actions.
Action 1: Brand renewal. Create a new digital pure electric brand - Changan Navy. The brand is a new energy user focusing on the rise of quality experience demand, providing users with efficient and low-carbon intelligent travel solutions through forward-looking and innovative product design, digital ecology of Skynet Interconnection, and smart scene experience.
Action two: Speed up global products. By 2025, Changan Automobile will launch more than 30 products. It is worth mentioning that the Changan Deep Blue brand is expected to launch c385EV, C673EV, UNI-KPHEV, UNI-V PHEV, Auchan Z6-PHEV a total of 5 new products in 2022, and the first mass-produced hydrogen fuel cell sedan in China is also about to debut.
Action 3: Master the core technology. In the future, Changan Automobile will continue to make efforts in integrating electric drives, reducing vehicle energy consumption, mass production and application (semi-) solid-state batteries, hydrogen fuel technology research, etc., with the goal of independent control of key core technologies, and further consolidate the core technical capabilities of new energy vehicles.
Action 4: Build a new ecosystem. Changan will work with partners to transform into a green energy ecology, a green service ecology, and a green supply chain ecology. At the same time, we will focus on chips, operating systems, core algorithms and other fields, deepen cooperation with huawei, Tencent, Bosch, continental, Chinasoft International and other global outstanding enterprises, and build a new ecosystem of strong science and technology.
Action Five: Digital Transformation. Changan Automobile said that cars have "eyes and ears", "heart", "hands and feet" and "brains", gradually evolving from machines to AI robots, and continuously providing intelligent experiences and digital services throughout the life cycle of vehicles. Changan Automobile will build a user-centered intelligent, agile and collaborative manufacturing system. Focus on the system integration of the whole process of manufacturing and the connection of all elements of data, and build an intelligent manufacturing system from the three main lines of agile delivery, supply chain collaborative manufacturing, and intelligent operation of factories.
Action Six: International Market Development. Changan Automobile will enter the "fast lane" of global development, and will build 2-3 overseas manufacturing bases by 2025, completing the production capacity layout of the first phase of the global automotive market. At the same time, when the international business environment is improving, we will establish a European headquarters and a North American headquarters in the European and North American markets in due course, realize the comprehensive introduction of the global mainstream automobile market, and fully enter the European and North American automobile markets with high-quality and high-tech automotive products.
Action Seven: Resource Security. By 2025, Changan Automobile is expected to invest more than 80 billion yuan in key areas such as new energy, intelligence, scientific and technological innovation, and digital transformation, and accelerate the construction of core capabilities in the field of transformation. By 2025, the total number of R&D personnel in Changan will be about 20,000, including more than 6,000 intelligent and software R&D personnel, more than 5,000 new energy R&D personnel, and about 1/4 of R&D personnel.
In terms of sales, in 2021, the cumulative sales of Changan brand vehicles exceeded 1.75 million units, an increase of 16.7% year-on-year; the sales of new energy vehicles exceeded 100,000 units, entering the top ten in the industry; overseas exports exceeded 100,000 units, a new high for three consecutive years. In the downturn of the big market, Changan Automobile still performed eye-catchingly, handed over a satisfactory answer, and let us see the "Chinese speed" of its own brand.
This year marks the 160th anniversary of the establishment of Changan Automobile. A century of struggle, the beginning of a new voyage. From the seven key actions and the focus in the field of new energy, we can see a Changan Automobile that conforms to the trend of the times, continuously innovates and accelerates its transformation. It is believed that in the future, Changan Automobile will continue to help China's own brands move upwards and move towards world-class brands at full speed.