With the continuous development of China's auto market and the advent of the new era of the four modernizations, more and more leading Chinese car companies, including Changan, Geely, BYD and so on, have begun to transform and upgrade in the direction of low-carbon and digitalization.
On April 13, Changan Automobile held the 2022 Global Partnership Conference, which focused on the field of new energy, officially released the digital pure electricity brand "Changan Deep Blue", and practiced the determination and commitment to transform into an intelligent low-carbon travel technology company. In addition, Changan Automobile also released its latest future development goals.
"Our goal is to reach 4 million vehicles in Total Sales of Changan Automobile by 2025, of which new energy sales account for 35%; in 2030, Changan Automobile's sales volume will reach 5.5 million vehicles, of which new energy will account for 60% and overseas sales will account for 30%." Zhu Huarong, chairman of Changan Automobile, said.
The cover news reporter learned that Changan Automobile will open seven key actions to promote the achievement of the above strategic goals.
In terms of brand renewal, Changan Automobile will create a new digital pure electric brand - Changan Deep Blue and high-end intelligent electric vehicle brand: - Avita, and further optimize the brand strategy and positioning of Changan UNI, Changan Passenger Vehicle, Auchan and Kaicheng, and transform to electrification and electrification.
In terms of product acceleration, Changan will launch more than 30 products by 2025. Among them, Avita plans to have 4 vehicle products, covering the main segments of the middle and high-end markets; the mainstream passenger car market will launch 21 new products in the future, including 5 models of Changan Deep Blue brand. In 2022, Changan will launch a total of 5 new products, including C385EV, C673EV, UNI-KPHEV, UNI-V PHEV, and Auchan Z6-PHEV, and the first mass-produced hydrogen fuel cell car will also be unveiled.
In terms of mastering the core technology, Changan will build a new generation of deeply integrated electric drive and complete the construction of a 450V/800V all-in-one electric drive platform. On the 800V electric drive platform, it is matched with a high-rate fast charging core to achieve a range of 150 to 200 kilometers for 5 minutes of charging. In addition, it will also mass-produce (semi-) solid-state batteries and accelerate the pace of hydrogen fuel technology research and industrialization.
In terms of building a new ecosystem, Changan will work with partners to transform into a green energy ecology, a green service ecology, and a green supply chain ecology, and by 2025, the carbon emission intensity of bicycle manufacturing will be reduced by 30%.
In terms of digital transformation, Changan will promote digital transformation through three major directions: digital products, digital marketing and intelligent manufacturing.
In terms of international market development, Changan Automobile will enter the "fast lane" of global development, and will build 2-3 overseas manufacturing bases by 2025 to complete the production capacity layout of the first phase of the global automobile market.
In terms of resource security, by 2025, Changan Automobile is expected to invest more than 80 billion yuan in key areas such as new energy and intelligence, and the total number of R&D personnel will be about 20,000.
At the conference, Changan Automobile officially released the overall target for 2022, with production and sales of 2.45 million units, an increase of 6.5% year-on-year, of which the production and sales of its own brands were 1.857 million units, an increase of 5.9% year-on-year, and the market share was 11%.
Cover news reporter Liu Nian