In the past, in the sales rankings of manufacturers, the ones that came after FAW-Volkswagen were generally SAIC Volkswagen or SAIC-GM. However, since its own brands have become more and more powerful, Geely has often appeared in the second place, and in March, changan automobile ranked second.
In fact, in addition to February this year, Changan Automobile also ranked second in January. So Changan Automobile performed well throughout the first quarter. The only place that can pick out some deficiencies may be the new energy sector. In March, Changan Automobile sold 15,233 new energy vehicles, ranking seventh among all manufacturers.
Therefore, if the new energy sector business develops, will it shake the status of FAW-Volkswagen? No, on April 13, at the 2022 Changan Automobile Global Partner Conference, Changan Automobile announced a new new energy brand "Changan Deep Blue", which seems to have begun to fully exert efforts on the new energy sector.
What does "Chang'an Deep Blue" bring?
First of all, from the name, Changan Deep Blue is redefining pure electric travel.
According to Zhu Huarong, chairman of Changan Automobile and secretary of the party committee, the brand value of Changan Deep Blue includes "innovative reconstruction", "Internet of Everything", "experience as you like", "low-carbon life" and so on. This all contains Changan Automobile's beautiful vision for future electrification.
Perhaps, everyone will not be unfamiliar, the previously exposed Changan C385, is the first model of Changan Deep Blue. According to Mr. Zhu Huarong, the car has been released soon, will be available in pure electric and range extender hybrid version, the body length of 4800 mm, is expected to be released in the second quarter of this year. In addition, Changan Deep Blue is planning 5 products.
In addition, Changan Automobile also announced the sales target of future new energy models, that is, by 2025, the total sales volume of Changan Automobile Group will reach 4 million vehicles, of which the Changan brand will reach 3 million vehicles, new energy vehicles will reach 1.05 million, and new energy will account for 35%; by 2030, Changan Automobile Group will reach 5.5 million vehicles, of which Changan Brand will reach 4.5 million, new energy vehicles will account for 2.7 million, new energy will account for 60%, and overseas exports will account for 30%.
It can be seen that Changan Automobile still has great confidence in the future of new energy. However, this is not a small challenge for Changan Automobile.
What is the basis for the comprehensive layout of new energy?
Since it has set a very challenging sales target, Changan Automobile must have a good foundation to support.
At the Global Partnership Conference, in addition to releasing a new pure electric brand, Changan Automobile also announced the new product plan of Changan Automobile Group in 2022. According to the plan, Changan Automobile Group will launch 36 new products throughout the year, and 19 new products of its own brands will be accounted for. Among them, 9 are brand new products and 10 are new products. In this lineup of 19 new products, new energy products account for 8 models.
In addition, according to Wang Jun, president of Changan Automobile, among the 19 new products launched by Changan Automobile's own brand, in addition to the second-generation CS75PLUS, UNI-V, UNI-K iDD and other models that have been listed in the first quarter, this year, Changan Automobile will also launch the second-generation CS55PLUS, UNI-K, UNI-T and other models of modified models, and the mainstream passenger car products will be as many as 5 models.
Moreover, in terms of new energy products, Auchan Z6, the first model of Auchan Automobile's new product line, the new micro-electric vehicle Changan LUMIN (Glutinous Rice), the first model of the new digital pure electric brand Changan Deep Blue (code name C385), and the first model jointly created by Changan, Ningde Times and Huawei, Avita 11, are expected to be listed in the second half of the year.
It can be seen that it is not difficult to see from this lineup that Changan Automobile's new product strength this year is indeed not small. Therefore, with the launch of new models and the iterative update of hot-selling models, it is expected to bring Very Considerable sales performance to Changan Automobile, which is doubted to be the biggest source of confidence for Changan Automobile to maintain optimism.
Auto Network Review: More points to blossom, the future of Changan Automobile is worth looking forward to
In general, with the arrival of the new energy brand "Changan Deep Blue", as well as the announcement of Changan Automobile's new product planning and annual sales targets for 2022. It can be seen that Changan Automobile's competitive thinking and layout rhythm in 2022 are gradually becoming clear and clear.
From a macro point of view, whether it is the 2025 target, the 2030 target, or the "carbon peak, carbon neutrality", the future of Changan Automobile's new energy is worth looking forward to. Based on the present, Changan Automobile's new energy product layout not only covers mini-vehicles, but also covers the mainstream electric vehicle market, as well as the high-end intelligent electric vehicle market, and this multi-point blossoming situation is the envy of other car companies.
Of course, this also marks the growing strength of our domestic independent brands, and it can be expected that under the full layout of multiple market segments, Changan Automobile is expected to go further in the sales dimension this year. So, combined with Changan Automobile's sales target of 2.45 million units in 2022, do you think it is possible to achieve it?