On April 13, Changan Automobile held the 2022 Global Partnership Conference, during which Chairman Zhu Huarong announced that Changan Automobile will launch a new digital pure electric brand "Changan Deep Blue", and introduced the brand value, new car planning and other information.
Changan Deep Blue has four brand values, the first is "innovative reconstruction", which will reconstruct users' cognition and imagination of future travel through forward-looking innovative product design and industry-leading platform architecture; then "Internet of Everything", building a digital ecology of thousands of networks interconnection, and realizing unlimited expansion of all digital scenes; the third is "experience at will", providing intelligent and interesting functional scenes, as well as personalized and customized smart services to help users freely expand the boundaries of experience; and the last is "low-carbon life". Adhering to the concept of green and low-carbon sustainable development, we provide efficient travel solutions and promote the sustainable coexistence of man and nature.
Zhu Huarong expressed the hope that the Deep Blue brand can let users feel the convenience and beauty brought by digital technology, and help Changan Automobile accelerate its strategic transformation.
In terms of product launch, Changan Automobile will launch 30 new energy products by 2025, of which the Deep Blue brand will have 5 new models on the market, including pure electric car C385, pure electric SUV model C673, as well as UNI-K PHEV, UNI-V PHEV, Auchan Z6 PHEV, of which C385 is reported to be listed in the second half of this year.
Another Avita, which is positioned as a high-end smart electric vehicle brand, will have 4 complete vehicle products, and the first model, Avita 11, is about to enter the mass production stage. At present, CATL has become the second largest shareholder of the brand, and Huawei will also empower the car as a partner.
In terms of technology, Zhu Huarong said that Changan Automobile will further consolidate the core technology of new energy vehicles, create a new generation of deeply integrated electric drive, and 450V/800V all-in-one electric drive platform, which can meet the mileage requirements of 400km to 1000km, and on the 800V electric drive platform, it matches the high-magnification fast charging core, which can be charged for 5 minutes and increase the endurance by 150 to 200km.
In addition, Changan Automobile will continue to strengthen the energy consumption integration design, reduce the energy consumption of the whole vehicle, and achieve a longer mileage, and it is expected that the 100 km power consumption of A-class vehicles will be less than 11kWh, and the cost of electricity per kilometer may only be 6 cents.
In terms of battery chassis integration technology, Changan Automobile will accelerate the progress of research and development, effectively reduce the weight and cost of the vehicle, and realize the research and development and industrialization process of solid-state and semi-solid-state batteries as soon as possible, providing consumers with a safer long-lasting travel experience.
The last is to achieve a breakthrough in hydrogen fuel technology and industrialization process as soon as possible, establish a hydrogen energy research and development, manufacturing and testing system that covers all parts, systems and vehicles, independently control the system integration and control domain, and strive to create zero pollution, low hydrogen consumption, high efficiency and high safety hydrogen energy products.