The automobile market has never been in a state of rapid change as today, which is the upward of independent brands, and the electrification and intelligence of automobiles. As a result, from market segments, technology to models, "redefinition" has become another popular word in the automotive market.
The sedan market controlled by multinational car companies, the SUV market where independent brands must be contested for life and death, the MPV market has always been a niche market, and it is easy to call names, that is, a small number of star models such as Buick GL8, Honda Odyssey and Trumpchi M8.
The timeline comes to 2022, this easy to ignore MPV market, ushered in the groundbreaking attention of major car companies, starting from GAC Toyota Saina, one after another new MPV models have been lined up for listing.
When GAC Toyota "redefined" the "high-end household MPV" and "mark-up" with the "upgraded" Xena, this model that only provides a gasoline-electric hybrid has now reached the level of 5,000 units per month, becoming another successful case of GAC Toyota's high-end.
At the key node of automobile energy saving and emission reduction, MPV as a large-displacement car series has entered a new stage of electrification, plug-in hybrid and pure electric will become the priority and even the only power choice for medium and large MPV models.
The world's first luxury electric MPV was brought by Lantu, an electric high-end automobile brand under Dongfeng.
The Dreamer has two kinds of power, extended range hybrid and pure electric, and the world's first air suspension makes it the "most stable" MPV model, which is also the self-cultivation that an MPV should have.
Whether it is a seven-seat version sold from 380,000 yuan or a four-seat customized version sold from 600,000 yuan, Dreamer has not only raised the positioning of Dongfeng and Lantu, but also become another price ceiling for independent traditional car companies.
That's not all of the MPV market in 2022.
Soon Geely's electric high-end brand, Extreme Krypton Automobile, will also bring MPV models as the second model. Compared with the positioning and pricing of The Kr 001, this pure electric MPV is believed to exceed the imagination of the market and users in terms of shape and price.
Compared with the mystery of the extreme krypton MPV, the electric high-end brand that has just been adopted by BYD, the MPV of Denza Automobile has been announced by Zhao Changjiang, general manager of the denza sales division, through various platforms, one by one, and even named dextile fans "Tengjiao", which has a new power to play.
As one of BYD's high-end brands, the super hybrid system and the pure electric system will be the inevitable two major power systems of this MPV, and may even be an upgraded high-performance version of the existing power.
After all, this is also bydy's largest model at present.
In terms of traditional car brands, FAW Hongqi's MPV products are about to come out, and the current king of its own brand MPV, GAC Trumpchi's M8 will also launch a replacement product at the end of the year, Toyota dual engine hybrid will only be one of the highlights of one of the major upgrades, and the two generations will also let it continue to sit on the throne of the independent MPV champion.
China's MPV market has finally ushered in a belated increase in its own brand after almost only the only blockbuster model of the Buick GL8.
After the independent brand "redefines" the Chinese auto market, whether it is Lantu, Extreme Kr or Denza, from the shape, power, configuration to the brand, when the breakthrough becomes inevitable, they will be expected to "redefine" the MPV market.
However, whether it is the gorgeous copywriting in the sky, or the high performance and super intelligence of the car itself, the most important thing about an MPV is safety and stability, "hard enough" and "stable enough" are category features that cannot be lost, and then it is necessary to fight for the user's perception and pricing of the brand.
The MPV market will become another new battlefield for independent brands to rise, and it is also another confrontation and collision between traditional car companies and new cars, which is an excellent opportunity.
Anyone can and can "redefine" this new market and see who can bring real new goods and who users dare to trust.
Lantu dreamer has come, will Denza MPV be far away, can MPV really support the dream of Chinese cars?