Written by Looper
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Edit/Zwei
Introduction: With the official announcement of the price of domestic X5, several friends who hold coins to be purchased around are "tears in their eyes" and call out to be sold, saying that the good 56, 570,000? Especially for medium and large SUV size models such as X5, not buying 3.0T models always feels that there will be a discount on the later car experience, and the price of 3.0T models has reached more than 700,000.
Several 4S stores in Chengdu, there are already domestic BMW X5L successively to the store, what we see in the store is that many owners who drive GLE and Touareg, come to see the car, which shows that the extended X5L is attractive to this consumer group.
In fact, the domestic X5 has indeed attracted the attention of many consumers after the lengthened wheelbase, and the advantages of the market space at the same level are more prominent, but under the same budget, many people will still struggle with the problem of "domestic X5, imported GLE how to choose", and even some friends ask me "will the imported X5 reduce the price". Today, from the perspective of terminal price and car pick-up cycle, we will take a look at how changes will be brought to the medium and large luxury SUV market with the entry of X5L into the market.
Domestic X5 price increase of 30,000, import X5 discount of 30,000
Throwing aside the length of the car and the length of the wheelbase, the domestic X5 is essentially no change from the imported X5, but it is optimized for some details of the design, such as canceling the small fog lamp design of the front face, and adding silver chrome trim to the original fog light area, so that the horizontal visual feeling of the new car is more large; the front and rear seats are built for Chinese users.
In terms of configuration, the xDrive40i(Li)M sports suit version, which is also a 3.0T entry-level model, has more parallel assist, lane departure warning, road traffic sign recognition, reversing side warning system, HUD head-up display, front mobile phone wireless charging/seat ventilation, rear independent air conditioning and other configurations. In addition, because the domestic X5 is heavier after lengthening, the official zero hundred acceleration performance is 6 seconds (the imported version is 5.5 seconds),
Almost after introducing the main difference between domestic and imported X5, let's take a look at the terminal price and car pick-up cycle that everyone is most concerned about. Also taking the above configuration models as an example, the domestic X5 3.0T entry-level model seems to be 49,900 yuan cheaper than the imported version, but the current imported version of X5 is 30,000 yuan, and the domestic version of X5 needs to be added to the optional 30,000-50,000 yuan, and the actual price gap between the two should be less than 20,000 yuan. And according to the sales, the domestic X5 pick-up time is at least until the end of June or July.
It is worth mentioning that in the Chengdu area where we explored the store as an example, there are few existing cars imported from many dealers (mostly 3.0T models), and even there are no exhibition cars to see in the exhibition hall. That is to say, at present, consumers are likely to not see the domestic X5 at the terminal, nor can they experience the imported version of the model, for potential users, the lack of motivation to see the real car immediately ordered.
Imported GLE increased by 50,000 yuan, and the budget inflation exceeded expectations
Before the domestic X5 was listed, we estimated that several major competitors of the same level might make some concessions in terminal prices because of wheelbase and space disadvantages. However, the strength of Mercedes-Benz GLE in the terminal market still shocks us - it actually has to increase the price by 50,000, which is even more outrageous than the newly listed domestic X5.
We also take the 2022 Mercedes-Benz GLE 450 4MATIC dynamic type (2.5T entry-level version) as an example, the manufacturer's guidance price has reached 804,800 yuan, including the price increase and purchase tax and other costs, the price of the whole car may be on the basis of the domestic X5 xDrive 40Li there is an additional Accord money.
From the consumer's point of view, if you only buy a BMW X5 at a more affordable price at the beginning, then the Mercedes-Benz GLE that considers the same power level is obviously much more expensive, even if the interior atmosphere of the latter is indeed better than the X5 more than one level, the more obvious price gap is bound to affect the consumer's final choice.
Take a friend around me as an example, at the beginning of the preparation of the full purchase of the top of the 5 series, listen to the sales said that X5 domestic production will be less than 600,000, the heart moved, the result to see the official price, and then go to see the 3.0T model, almost is the money of the two BMW 5 series, while comparing the GLE, found that the speed of budget expansion completely deviated from expectations.
Will other luxury brands really follow suit?
After the domestic X5 listing, although most terminal potential customers have not yet seen the real car, but through the Internet can also be clearly found that its spatial performance has a crushing advantage over the same level of competitors, but many people may underestimate the strategic significance of medium and large SUVs such as X5 for luxury brand product matrix -
BMW will produce X5 domestically, partly because it uses product strength advantages to seize the market share of competitors (in 2021, Mercedes-Benz GLE sales are 52600 units, while BMW X5 is 50966 units), but after all, the X5 level and price model obviously cannot really become the pillar model of sales, its more important value is: to support BMW's existing domestic SUV price system. Therefore, although the current landing price of the domestic X5 is not much cheaper than the imported model, the good news is that the actual experience and product power are indeed more attractive at the same level.
In contrast, the author personally believes that in the future, Mercedes-Benz GLE and other X5 competitors of the same level may be domestic, but not necessarily will follow the trend and lengthen, after all, for this level of potential, it is unlikely that it is entirely because of the rear space and determine which brand product to buy, but the price, product strength, luxury atmosphere, etc. are more likely to touch the potential customer to pay.
Ah Chuan said car
From the current capacity and demand point of view, we estimate that even if the domestic X5 begins to be delivered in batches in June/July, the situation that its terminals need to be increased in price and selection will continue in the future. If you really look at the space and comfort performance of the domestic X5, you can order the car earlier, after all, buy early and enjoy early, and in the case of the price difference with the imported version, the domestic X5 also has certain advantages in the configuration, as long as it is not in a hurry to use the car, it is completely possible to consider waiting until June and July to pick up the car.
As for the lateral comparison of Mercedes-Benz GLC, we believe that in the case of sufficient budget, as long as we do not particularly care about the performance of space, the GLC's more luxurious interior atmosphere is more in line with our expectations for luxury medium and large SUVs.
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