On March 25, NIO officially released the brand's 2021 fourth quarter financial report and annual financial report, in the financial report, WEI achieved a year-on-year increase of 122.3% in revenue growth; in this earnings call, MR. Li Bin, founder, chairman and CEO of NIO, repeatedly mentioned the "confidence" in the future of the brand and NIO, and, when a number of brands announced product price increases, Li Bin said that NIO has accumulated a lot of experience in the supply chain in the past few years, and also has a very good supply relationship. Compared with many new power brands, there are better ways to cope, so the price increase of products is not carried out for the time being.
But under the influence of the price fluctuations of new energy raw materials again and again, Weilai finally could not resist, on the afternoon of April 10, Weilai officially released an announcement on the price increase of its products, in the announcement, Weilai said that due to the impact of the global raw material price increase, from May 10, Weilai will adjust the price of its products, adjust the products for the sale of ES8, ES6 and EC6 three products, respectively, corresponding to the starting price of each version of the increase of 10,000 yuan, and its car products, The starting prices of et7 and ET5 remain unchanged.
Weilai is different from other new energy brands, Weilai has also been committed to battery rental services, and the most direct impact of the price increase of new energy raw materials is the power battery, so in the Weilai battery rental service, there is also a certain price adjustment.
Mr. Li Bin, the founder of Weilai, also replied to this news in the NIO community: raw materials, especially battery raw materials, have risen too much this year, and have not seen a downward trend recently, originally wanted to resist a fight, stemming from the epidemic, it is even more unbearable, and the price increase is more forced, hoping that users and fans will understand.
In this regard, the author believes that as an enterprise, income and profit is the way of survival of the enterprise, the new forces of domestic car manufacturing, more financial reports are shown as a state of loss, whether it is research and development expenditure or energy ecological construction, is a huge expenditure cost, but also in order to be able to have a more adequate guarantee on the new energy track in the future, and in the epidemic and raw materials and other multi-dimensional impact, many enterprises in the price adjustment, is indeed helpless.
Of course, the author also expects the market to be stable, whether it is semiconductors, battery raw materials, or supply chain demand relationships, etc., can quickly return to the right track, so that consumers and fans can better support the new energy industry.