Brand power has invisibly become a key factor for consumers to consider when buying a car. When with a budget of about 200,000, some people will resolutely choose "chicken head", such as joint venture models B-class cars, etc.; while others will choose "phoenix tails", such as entry-level BBA. The choice of the latter obviously depends to a certain extent on its excellent brand power, such people have higher pursuits and will yearn for a more advanced life experience. BMW 1 Series as BMW's entry-level model, BMW dropped from 199,000 to 140,000, sharper than the Audi A3
In terms of appearance, although the 1 series based on the UKL front-drive platform looks much more compact than the 3 series, it also continues the BMW sports gene; the overall shape is young and fashionable, and the details take into account the high brand recognition. Compared with the M Sports Edition, the M Sports Edition adopts black paint in the middle net, side window frame, rearview mirror shell, etc., and cooperates with the exclusive wheel hub style, which is more performance-oriented. The front part, the iconic double kidney mid-mesh grille, is still an oval silhouette, the M Sport edition uses a chrome border, and the M Sport Night Edition has a black mesh border and internal spokes, which looks similar to the horizontal through style. The interior of the lower grille is a black honeycomb network structure, with three-dimensional draft shroud decoration on both sides to further enrich the movement effect of the front face.
Entering the car, the interior of the BMW 1 Series 2021 120i M Sport Edition presents a more elegant design style, with silver embellishments, in line with the aesthetic preferences of different consumer groups. The car is equipped with thirteen major types of configurations such as Bluetooth/car phone, CarLife, brake assistant, etc., and its functional equipment is relatively rich, which is undoubtedly very friendly to the driver.
The size of this model, its length, width and height are 4462/1803/1446mm, the wheelbase is 2670mm, the side is quite sports car style, with smooth grain and extremely sporty shape design, which is deeply liked by many young consumer groups. The car is equipped with Hankook tires, the front and rear tires measure 225/45 R17, and feature a double five-spoke rim design.
As a standard small steel gun model, the main 2.0T turbocharged engine in terms of model power, which can burst out 306 horsepower, has been able to reach the state of the performance car, whether it is acceleration ability or driving pleasure, has exceeded the same level of Audi A3, compared to some household small steel gun models, Volkswagen Golf is more competitive.