Smart was exposed, and after I watched it, I didn't have any waves in my heart, and I even wanted to laugh a little.
The reason for the laughter is that the century-old Mercedes-Benz actually showed a state of illness and chaos under the electrification transformation route, and Smart still has foreign aid, and it is really sorry for Daimler's history to come up with such a product force.
After the cooperation with BYD was announced, Mercedes-Benz chose to withdraw a part of its shares, the king of this group of fuel vehicle market began to transform another idea.
For Mercedes-Benz, which has a relatively single brand, it is certainly not possible to take Mercedes-Benz and Maybach as a new four transformation brands, after all, these two major brands carry the important development mission of sales, profits and brands.
As a result, the smart car that lost money for many years and walked into a dead end became the object of transformation.
For Mercedes-Benz, Geely's entry is more like taking what is needed, Geely wants to enter the Daimler Group system and overseas markets through Smart as a springboard, and the purpose of Mercedes-Benz is equally simple, under the turbulent new market pattern, the brand advantage in the traditional sense is gradually weakening, and Smart, as a perennial loss-making brand, needs to have per capita amortized costs.
Therefore, we look at smart's technical direction is actually very special, born from the new architecture of Geely SEA, and the design is the Mercedes-Benz team.
Some are like Denza, but different from Denza, which is a brand created by Daimler and BYD, the main direction is electrification, and Smart has a long period of fuel vehicle heritage.
Moreover, the original intention of brand operation is different.
Denza is Daimler's brand to test the waters, Smart is the first brand of the transformation of the entire group, Denza was born earlier than the direction of carbon neutrality, so it has not improved for many years, but Smart is prepared, operational and determined.
But to say, from the current point of view, Smart's comprehensive product strength has not come up with a particularly amazing state, because I comprehensively analyzed many aspects, and several highlights of Smart's publicity are leftovers for domestic car play.
For example, the powerful human-computer interaction interface promoted by Smart can support OTA upgrades, these configurations have been played badly on domestic cars, the new forces of Weilai Automobile and Ideal Automobile have been able to hang many foreign-funded enterprises, and the car and machine systems of Changan, Great Wall, Geely and BYD can also be mainstream and strong.
At present, Smart wants to use the sense of technology to attract consumers, I am afraid there is no hope, because domestic consumers already have high technology requirements, Smart's car machine is not very strong and subversive, I am skeptical.
In addition, Smart said that his design is the language of the future, but I saw no fluctuations, such as the design of hidden door handles, domestic cars have been dismissed.
In the most important power architecture of electric vehicles, Smart is equipped with a 66kWh ternary lithium battery pack, the theoretical mileage reaches 560km, and the 30-minute theory can charge the battery from 5% to 80%.
When I wrote this paragraph, I still wanted to laugh a little in my heart, such a product force in the domestic car I have written a lot, there is really no highlight to speak of.
I will not say other people's homes, just say Mercedes-Benz old guy BYD.
Four or five years ago launched a new generation of Tang EV has been design, sense of science and technology, power architecture to do a strong, the second generation of Tang EV from the former Audi designer Egger hand, with 500km endurance, while having a DiLink car machine system, playability, functionality and expandability.
It can be said that in addition to the gap in the brand, BYD is really much stronger than Smart, not to mention that Smar really has the so-called brand value?
What I can see is that Mercedes-Benz is also very confused on the road to new electrification, after all, Europeans do not worship the Internet and electric vehicles, so it is really difficult for Mercedes-Benz to become mainstream in the era of electrification, but electrification is something that must be done.