Anyone who knows Jeep must know that Grand Cherokee's status was enough to shake Cayenne.
Commander Classic opened the door of Jeep's passenger car market in China, and the history was brilliant, followed by the Grand Cherokee, Cherokee, Cherokee SRT, and Wrangler successfully gained a foothold in the high-end SUV market.
In that era, not to mention the BBA, Land Rover, even porsche Cayenne in front of the Jeep high-end SUV need to wait for the Jeep to steal its market share.
To put it bluntly, when the Porsche brand wasn't that great before 2010, it wasn't a hard time for Jeep to grab the market from Cayenne.
Jeep products of that year had several characteristics: high price, large displacement, strong performance, and excellent brand.
Think about it, this is the first-line user demand of several core consumer needs, Jeep with his own first echelon model to accurately step on the user's pain points, for a long time, Cherokee is a must-have in the hands of high-end users.
Taking the Grand Cherokee as an example, as a model that began to be sold in the Chinese market in 2007, the starting price of the Grand Cut is not low, and the minimum model guidance price of 4.7L that year also needs 499,000 yuan.
Because of the good sales, in the subsequent 2011 model, Jeep successfully introduced the 5.7L advanced performance version, and the guidance price was close to the ceiling of 800,000, which was somewhat surprising that the top of the 800,000 large Cherokee did not lack market sales.
At that time, it affected the market sales of Cayenne, after all, the cayenne low match that year was only about 800,000.
We need to know that another model of the Land Cruiser sold in parallel, the Land Cruiser launched in the Chinese market in 2014, started at 490,000 that year, even lower than the Grand Cherokee.
Jeep originally had unlimited possibilities to push himself to the altar, after all, there are many gods in the system.
The well-known phrase "Not all Jeep is a wrangler" truly illustrates the position of wranglers in the market, and even now, there are still a large number of consumers willing to pay a budget of 600,000 to choose the top wrangler, and then use the price of 200,000 to modify it.
It shows that Jeep's brand value is still outstanding enough to this day.
In 2014, the number of Jeep regional dealers in China reached 400, and the sales volume reached 200-300,000 in that year, as a typical high-end brand with a price of not less than 200,000, Jeep has become the envy of many luxury brands.
After all, there were few models, high prices, and high profit margins of bicycles, and it was obviously very good to be able to achieve such results 8 years ago.
But unfortunately, the Jeep crisis began with the quality crisis of free light, the large-scale burning oil problem of the engine, and the slow iteration of products, and the emergence of lower-priced models that blurred the brand positioning.
As a professional manufacturer of SUVs, Jeep really has two brushes.
Grand Cherokee, Free Light, Wrangler, and later commanders all had a number of highlights: high professionalism, excellent chassis, and excellent engine performance.
Wrangler such a cruel cargo do not say, just say commander.
As a large-size SUV, the Commander's 2.0T engine is powerful and low fuel consumption, while the four-wheel drive system is indeed the benchmark of urban SUVs, and the most important thing is the feeling of not having a large-size SUV to open up and dangle.
It can be seen that Jeep has a lot of experience in building SUVs, but it will not operate the brand.
Too many dealers are indeed a point to support sales, but it is also a booster for the decline of the brand, and the emergence of a large number of dealers means that more models are needed for sales.
Quality began to decline, production began to rise, laying hidden dangers for word of mouth.
At the same time, the emergence of cheaper models, especially the appearance of hundreds of thousands of free men and two hundred thousand guides, has made the Jeep brand even lower than the BBA, which is significantly lower than the state of the Grand Cherokee's 600,000 or even higher pricing.
Whether it is high-end or civilian, people are confused.
For me, I think that the Jeep in the early years had the strength to shake Porsche, was a stronger player than the BBA, but it began to decline in the later stage and was quickly eliminated along with quality, model and other issues.
Some people say that the most regrettable brand in Chinese history is Jeep, and I nodded.