On April 7, Lantu Dreamer officially opened the pre-sale, of which the pre-price of the seven-seat version was 380,000-480,000 yuan, and the pre-price of the four-seat customized version was 600,000 yuan, and the price was significantly higher than expected.
Cui Dongshu analysis believes that the high-end MPV market is in a stage of steady development, which will provide a broad space for Lantu dreamers; The new car has a good strength and will also become its "weapon" in the market competition; Lantu's independent high-end brand identity may help Dreamers circle a group of audiences.
Last night, the second model of the Lantu brand, positioned in the "electric luxury flagship MPV", the Lantu Dreamer officially opened the pre-sale, of which the seven-seat version pre-priced 380,000-480,000 yuan, the four-seat customized version pre-priced from 600,000 yuan, the price is significantly higher than expected.
Under the background of the continuous shrinking of the overall scale of the MPV market, the emergence of blockbuster products such as Toyota Xena and Kia Kahua, and the intensification of competition, what "killer skills" will Lantu Dreamers rely on to break through?
Lantu Dreamer pre-sale price The picture is taken from the online conference
According to the data of the Association, the wholesale volume of MPV from January to February was 133,000 units, an increase of 3.8% year-on-year; Its penetration rate in the narrow passenger car market was only 3.7%, down 0.3 percentage points from the same period last year, and the market continued to shrink.
In this regard, Cui Dongshu, secretary general of the Association, said, "The MPV market shows a significant trend of high-low differentiation. The 'tool cart' function of MPV is being weakened or replaced, resulting in the rapid decline of the low-end market; At the same time, with the improvement of the quality of family life, consumers' demand for high-end MPVs continues to expand, which is the reason why products such as Toyota Xena, KiaGawa, and Lantu Dreamer have emerged. ”
Lantu Dreamer The picture is taken from the online conference
The prospect of the mid-to-high-end MPV market is good, providing a broad space for Lantu dreamers. The strength of the new car will become a weapon for its competition in the market. Specifically, Lantu Dreamer has deep-sea-level sound insulation and noise reduction technology, and there are more than 80 NVH sound and noise reduction parts in the whole vehicle, plus the silent characteristics brought by electric drive driving and high-quality low-noise horse brand tires, providing a 360° all-round quiet experience. Not only does it bring the ultimate experience of zero-gravity wide seats, but the Lantu Dreamer is also equipped with three-zone intelligent air conditioning, pure air management and baby-friendly fabrics that make people feel more steadfast. In addition, the hall-level Danna sound system brings an audiovisual feast like a concert hall, and the whole vehicle gives people a first-class comfort experience, fully interpreting the meaning of "no electric comfort, no comfort and no luxury".
At the same time, Lantu Dreamer is equipped with luxurious double-sided sliding doors as standard, with excellent size and space, flexible and free 2+2+3 seven-seat layout, and a luxurious customized version of 2+2 four-seat layout, creating a mobile super large living room. The integrated suspension surround interior of the Lantu Dreamer is elegant in color and otherworldly in temperament. Four 24-inch suitcases can be easily loaded without having to recline the rear row, while the all-round comfort of the occupants is not compromised. Dual front and rear sunroofs and oversized head space eliminate the feeling of oppression, making it stress-free even if multiple people are comfortable.
Lantu Dreamer oilable and electric Photo screenshot from the online conference
In addition, Cui Dongshu also believes that "the dual-power layout form of Lantu Dreamer Extended Range + Pure Electricity will also become a major advantage." Specifically, lantu dreamer originates from ESSA's native intelligent electric architecture and is currently the only electric MPV in the industry that adopts a dual-power layout. Among them, the Lantu Dreamer Pure Electric Edition is equipped with a front and rear dual motors with a maximum power of 160kW/160kW, a peak torque of 620N·m, and an acceleration of 5.9 seconds per 100 kilometers. The Super Extender Edition is equipped with dual motors with a maximum power of 130kW/160kW, a peak torque of 610N·m, an acceleration of 6.9 seconds per 100 km/h, and a maximum speed of 200 km/h for both models, with abundant power output.
For the pre-price of Lantu Dreamers higher than expected, Cui Dongshu also gave his own views, "In the high-end MPV market, in addition to the product itself, consumers' feelings and beliefs about the brand will also determine the market performance and premium level of a car." For example, Xena and Jawa, although the two are equal opponents in the global market; However, in the Chinese market, Xena has shown a 'one big family' situation, making it more bargaining power. Focusing on dreamers, Lantu's independent high-end brand identity may help it circle a group of audiences. (China Economic Network reporter Guo Yue)