The monthly sales in March were lost to BYD, and what Honda didn't want to see happened.
As we all know, as one of the representatives of Japanese car brands in the Chinese market, honda automobile's market influence is really remarkable, the two representative car companies are Gagac Honda and Dongfeng Honda, each car company has a well-known hot model, GAC Honda has Accord and Binzhi, etc.; Dongfeng Honda has CR-V and Civic.
According to public sales, in the past March, Honda's monthly sales in the Chinese market exceeded 100,000 units, reaching 101061 units. Among them, Guangqi Honda has monthly sales of 53,700 units; Dongfeng Honda has monthly sales of 47,361 units. Cumulative sales from January to March 2022 were 353786 units, and the cumulative sales of hybrid models from January to March were 54,034 units.
From the above sales, it is not difficult to see that Honda's influence in the Chinese market is really not small, although compared with the market performance of the north and south Volkswagen, Honda still has some gaps, but with Toyota and Nissan is basically between Bozhong, but its market performance is really much better than domestic brands, the Chinese market for Honda Motors, absolutely worthy of feng shui treasure.
In terms of single-month sales, in the past March, Honda's monthly sales lost to BYD, and although the single-month sales gap is not large, something that Honda does not want to see happened. According to the sales volume disclosed by car companies, in March, BYD's monthly sales reached 104338 units, of which DM models sold 50,674 units per month and EV models sold 53,664 units per month. It sold 3,277 more units than Honda in March.
Taking the sales of hybrid models as an example, the single-month sales of BYD hybrid models are basically comparable to Honda's cumulative sales in the first three months of this year. If BYD's sales of hybrid models in the first three months of this year are added together, they have far exceeded the sales of Honda hybrid models in the Chinese market, and it seems that the sales "myth" of Honda fuel vehicles has not been reflected in the hybrid models.
With the strong market performance of new energy vehicles, BYD has sounded the clarion call to launch an impact on the joint venture competitors, and the small single-month sales in March beat Honda, which is a clear market signal, which is a good sign for BYD, but the pressure from BYD for Honda has just begun.
To be honest, Honda's influence and appeal in the Chinese market is really very strong, but the market performance of its hybrid models is not too good, whether it is the Sales of Accord Hybrid models or Haoying Hybrid models and Lingpai Hybrid Models, compared with BYD's Han series, Song PLUS DM-i and Qin PLUS DM-i, its sales gap is really very large. Although Guangqi Honda has launched a pure electric vehicle model, whether it can become its new sales growth point remains to be tested by the market. You tell me?
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