"Bad" ideal ONE Why aren't sales bad? | sales are an afterthought

Looking at the sales ranking of new energy vehicles every month, you can basically see the ideal ONE in the top ten sales. As a brand new brand, its own car, the price is more than 300,000 yuan, the shape design looks "unremarkable". The internal or controversial extender, Volkswagen CEO bluntly said that the extender is the "worst solution", so why can such a "bad" ideal ONE always sell hot, almost every month can sell about 10,000 vehicles? The sales volume of this issue is an afterthought to try to answer this question.

It just so happens that there is an ideal ONE owner around me, first through his car purchase process to understand who bought the ideal ONE. My colleague actually has only one child at home, and he doesn't have a strong demand for a six-seater car. He is the head of another department of the company, more active thinking, especially like to contact new things, ideal ONE this new car is already very appetizing to him. Asked why he chose the ideal ONE instead of Tesla or Xiaopeng Car, he said that after the comparison, he found that the ideal ONE met his tone and needs, and then paid a deposit to wait for the car. He is actually reluctant to talk about his car purchase logic, to put it bluntly, in fact, he did not go deep into other opponents after understanding the ideal ONE, basically belongs to "love at first sight", after seeing the release of the ideal ONE, he has already moved to buy a car.

Unlike other brand owners, I see that his circle of friends often sends messages about the ideal ONE, such as this month, the ideal ONE sells well, he will forward the news report and evaluate: good and good! The kind that has a special sense of belonging. Once I was driving home with him, and on the way I talked about how I felt about using the car, and all he gave me back was praise.

In fact, in addition to the ideal ONE, he seems to have no more suitable choice. As a literary and artistic youth with a stable career and a love of life. He bought a car first of all to be practical, with this trait and then wanted the car to have its own tone, not so mediocre, so that the Highlander and Volkswagen Tuang are obviously not a good choice. If you set the conditions as: there is a comfortable third row, the price is about 300,000 yuan, in fact, you will find that the ideal ONE has an absolute advantage. If you add the two options of green card and tonality on this basis, then the ideal ONE is the only choice.

From the product level, the problem solved by the ideal ONE is also very accurate. The shape design of the ideal ONE is really nothing particularly brilliant, and looking at the shape alone does not feel that there is any essential difference between this car and the HighlandErda Tuon. But as long as you open the doors, the ideal ONE can impress you with its exclusive design, warm atmosphere, four huge LCD screens, and comfortable seats.

Ideal ONE also knows how to please the "decision-makers" at home, and the co-driver has designed a very comfortable "Queen's Seat", so that the co-driver's entertainment and comfort are completely different from all other cars, and the consensus can be reached instantly when buying a car. The design of the ideal ONE also makes many new forces start to learn from the subsequent car manufacturers.

Putting aside these innovative elements, the ideal ONE is an SUV that really solves the comfort of the third row of SUV rides, and Highlander and Touron can indeed ride adults, but it is still uncomfortable to ride for a long time. The ideal ONE directly uses more than 5 meters of body length and longer wheelbase to improve the comfort of the third row to another level, which also changes the comfort of the three-row SUV at this price point. It is not difficult to be big, but it is not easy to be exquisite and comfortable at the same time.

With this product feature, the ideal ONE's new energy identity is a plus. Because you can get on the green card, the purchase desire of first-line restricted cities will undoubtedly increase a lot. The ideal ONE is essentially to make the practical landing, some users are afraid of charging trouble, then with an engine, the range of the car on the market is not much, but do not love to charge the alternative option of oil also makes the ideal ONE basically invincible.

Many auto executives say that the ideal ONE is a fake new energy vehicle, and dragging an engine does not solve the fundamental problem at all. If we consider the energy environment, this logic can also be self-consistent. However, at a time when fuel vehicles are still the mainstream, the increase in the range of the ideal ONE is only a compromise orientation. But most users pay for practicality, not for environmental protection.

In fact, the powertrain is precisely the strong point of the ideal ONE. First look at a set of data, full of oil full power endurance of more than 1000km, such a large SUV 100 km acceleration time only needs 6.5 seconds, and compared to the Highlander and other models of the rear drive, this car front and rear dual electronic four-wheel drive, the whole family is not afraid to get out of trouble when encountering bad roads. Whether it is accelerated performance or mileage, there is once a leading fuel SUV at the same price in terms of product strength.

The key is that this car can be driven purely electric, and it is a standard new energy vehicle. The ideal ONE battery has more than 40kwh of electricity and a pure electric driving range of 188km, which means that there is no traditional fuel vehicle that is afraid of urban congestion. Urban driving can be completely electrical, not only does not cost fuel, but it is cheaper than the use of cars. As soon as these details are analyzed, you find that the ideal ONE can win the favor of the market is obviously all dependent on strength.

Looking back, why the ideal ONE can always sell so well with this car! In fact, it is because the ideal ONE does not have many opponents in the same level. If you want to calculate, the BMW X5 domestic lengthened price may directly compete with the ideal ONE, and other opponents are not able to threaten the status of the ideal ONE at present.

Therefore, talking about more feelings, talking about more technology, in the end, it is all about paying for the product. Ideal ONE is of course on the fast track of new energy, but its product positioning is the cornerstone of success. Before the emergence of a strong opponent, I think the ideal ONE should be able to continue to maintain this sales for a period of time, about the range extender new energy vehicle ideal ONE, what do you think, welcome to the car front gun message to discuss.