Nissan Qijun: People are doing heaven and looking, everything in the world, everything is cause and effect, everything has reincarnation. My current situation today is determined by the choice of a few years ago, if God gives me another chance to come, I will definitely seize the opportunity. If there is regret medicine in the world, I will definitely buy it. The new Qijun, who was praised in the sky, now the sales volume has turned upside down, and the monthly sales of 929 vehicles have hit whose face?
Nissan X-Trail was once one of the more popular SUVs in China, data show that in 2017, Nissan X-Trail's sales in Chinese mainland were 176763, 2018 was 201263, 2019 was 214622, 2020 was 169551, 2021 was 89206, in just a few years, from more than 200,000 to more than 80,000, worse than waist, not only that, sales in 2022 are worse.
January 2022 sales of 1795 vehicles, February 853 vehicles, here it is necessary to say, the above is the sales of Nissan X-Trail, formerly called Nissan X-Trail is now called Nissan X-Jong, add a new word, so how about the sales of Nissan X-jong? Data show that in 2021, Nissan's sales volume in the Chinese mainland was 13344 vehicles, 2646 vehicles in January 2022, and 929 vehicles in February, don't care about The X-Trail or the New Ki-Jun, 102550 vehicles in 2021, compared to the sales of previous years, it is still a waist cut. It seems that nissan's days are getting harder and harder.
When the three-cylinder Qijun was listed, many people were touting, and said that 9228 vehicles were sold in August 2021. At most, the inventory transfer is calculated, because Qijun + New Qijun actually sold only 3038 vehicles, what is the use of light blowing?
Later, the sales were not good, and then various offers began, and there were also test drives... Why did you go earlier? A year of one or two hundred thousand sales you are not satisfied, not satisfied is a good thing, not satisfied with the status quo can challenge themselves, improve themselves, surpass themselves, since there are higher goals, then redouble their efforts, such as: optimize their own products, strengthen services, this is like opening a restaurant, the annual turnover is stable at 20 million, how to do 30 million a year? 1: strengthen service, exceed customer expectations, let customers help you publicize, 2: expand the cuisine, always let customers have a sense of freshness, 3: improve the turnover rate... In a word, let the old customers come often, let the new customers want to come, retain the old customers, and constantly develop new customers, so that the business is naturally not worried, but how does Nissan X-Trail do?
Is it right or wrong for Nissan X-Trail to turn four cylinders into three cylinders? This depends on what angle to consider the problem, if it becomes three cylinders to reduce the price, it is nothing, it has become three cylinders, the price has not changed much, this is cutting corners in disguise, the price increase, just like 10 yuan a plate of peanut rice, the price has not changed, the amount is obviously less, if your peanut rice is delicious to lick the fingers, and others have no way to imitate, in this case, the amount is less, who called you the ancestral secret recipe, the key you are not the ancestral secret recipe, and others, are from the market wholesale peanut rice, Why do you sell less expensive?
Consumers are not stupid, Nissan New Qijun is not irreplaceable, before a month of ten thousand vehicles, now good, monthly sales of 929 vehicles, before the market, now cold and cold, but to the competitors to learn a lesson, there is no regret medicine in the world, if you want to do a thing, think twice.