Source: Car stuff, etc
Author: alex
Internet of Things think tank collation and release
Guide
On the evening of April 3, BYD announced on the Hong Kong Stock Exchange that according to the company's strategic development needs, the company will stop the production of fuel vehicles from March 2022, and at the same time, the company will focus on pure electric and plug-in hybrid vehicles in the automotive sector in the future.
Turn the rudder! BYD is accelerating into the deep sea of new energy vehicles.
This also means that BYD will become the first traditional car company in China and even in the world to stop production of fuel vehicles!
As soon as the news was released, #BYD announced that it would stop producing fuel vehicles, which quickly became a hot topic of discussion on Weibo. On the one hand, BYD's announcement of the suspension of fuel vehicles is actually a move to "promote the strengths and avoid the shortcomings", which not only avoids indulging in the long-existing "Red Sea" and cannot dial themselves, but also can "prepare" for the intelligentization of automobiles without distraction; on the other hand, with the intensification of the trend of automobile electrification and intelligence, BYD, as a leading enterprise of traditional car companies, may also play a certain role in market benchmarking, driving more traditional automobile companies to firmly believe in entering the era of electrification.
The trend of new energy vehicles is obvious, and the sales volume of fuel vehicles in March was 0
On the evening of April 3, BYD released the March production and sales express, which had a set of data that was quite "intriguing". According to the data, in March this year, BYD's production and sales were 106,700 units and 104,900 units, respectively, of which the production and sales of fuel vehicles were "0".
In stark contrast, SALES of BYD's plug-in hybrids and pure electric vehicles are booming. According to the data, in March this year, BYD's full line of passenger car sales was 104338, exceeding 100,000 for the first time. Among them, BYD's plug-in hybrid vehicle sales were 50,674 units, an increase of 615.2% year-on-year; sales of pure electric vehicles were 53,664 units, an increase of 229.2% year-on-year.
Specifically, the Dynasty series, as BYD's most successful brand, continues to help it expand its battlefield advantage. Among them, as the flagship models of the BYD brand, BYD Han and BYD Tang have achieved excellent sales results in the high-end market, with 12359 vehicles and 9625 vehicles respectively.
BYD Qin, BYD Song and BYD Yuan sold 24,797 units, 26,729 units and 12,881 units respectively in the mid-market in March. The dolphins of the BYD Ocean series, which have just been launched, also achieved sales of 10,501 units.
Judging from the above sales models, the main models of the BYD brand have fully realized new energy. In the meantime, BYD's decision to announce the suspension of fuel vehicles in March seems less abrupt. If the timeline continues to be extended, it will be found that even if BYD did not announce the suspension of production of fuel vehicles in March, it is only a matter of time before the fuel vehicles withdraw from THE BYD product series.
Since the beginning of this year, BYD has begun to significantly reduce the production and sales of fuel vehicles. According to a set of total data, in the first quarter of this year, BYD's cumulative production and sales were 292,200 units and 291,400 units, respectively, an increase of 170.06% and 179.78% year-on-year. Among them, the production and sales of new energy models reached 287,500 units and 286,300 units, respectively, a year-on-year increase of 416.96% and 422.97%.
In terms of production and sales of fuel vehicles, in January this year, THE production and sales of BYD fuel vehicles were 2365 and 2254 units, respectively; in February this year, the production and sales of BYD fuel vehicles were 2270 and 2795 units, respectively; in March this year, AFTER BYD stopped production of fuel vehicles, its sales have dropped to 0. Throughout the first quarter, bydir's new energy vehicle sales accounted for 98% of total sales!
Compared with the fuel vehicles that have already shown a "chicken rib" state in terms of sales, ATD announced the suspension of the production of fuel vehicles at this time, which will undoubtedly be more conducive to the company to concentrate all its energy and invest in the field of new energy vehicles that are better at.
Further focus on new energy vehicles and consolidate industry barriers
In fact, BYD's withdrawal from the field of fuel vehicles is not a temporary plan. At the United Nations Climate Change Conference on November 14, 2021, BYD, as the only Chinese car company, signed a pledge with Five cars, Named ,500,000 Volvo, Ford, General Motors, Mercedes-Benz and Jaguar Land Rover, but did not expect BYD to fulfill its commitment so quickly.
But if it comes down to the cause, there are actually a few traces to follow.
First of all, from the perspective of the policy environment, The country has long begun to formulate measures for environmental protection, and the "Carbon Peak Action Plan before 2030" issued by the State Council in October 2021 puts forward a clear "double carbon target", and the application of new energy in the field of transportation is also given guidance, by 2030, the proportion of new energy, clean energy power transportation will reach about 40%. This undoubtedly provides a good market policy for companies like BYD that develop new energy vehicles.
Secondly, from the perspective of the external market, domestic traditional fuel vehicles have been in a "disadvantaged" position in the global market for a long time, mainly due to the late start of the domestic automobile industry, the relatively backward level of production and manufacturing, and foreign brands in recent years in the internal transmission of domestic vehicles through marketing means have caused a great blow. In this field, BYD is often labeled as "cost-effective" or even "cheap representative". The new energy vehicles and future intelligent vehicles will be a reshaping of the global automotive industry chain, and a unique catch-up opportunity for domestic auto companies.
In addition, from the BYD data, as early as 2021, BYD new energy vehicles have achieved an absolute leading position in China. BYD's full passenger car sales in 2021 reached 720,000 units, an increase of 75.4% year-on-year, far surpassing other peers. Among them, the annual sales of new energy passenger cars exceeded 590,000 units, a year-on-year surge of 231.6%, accounting for 81% of the total series of vehicle sales. According to a research report by Guosen Securities, as of February this year, BYD's market share of pure electric passenger cars and plug-in hybrid vehicles reached 18% and 59% respectively, and the position of industry leader continued to be consolidated.
Wang Chuanfu, chairman and president of BYD, said at last year's Sequoia Digital Technology Global Leaders Summit that global climate change and the "double carbon" strategy provide BYD with "time of day"; new energy vehicles that comprehensively surpass fuel vehicles in terms of performance, price, and intelligence level are becoming more and more popular with the people to provide BYD with "geographical advantages"; new energy products with high-speed growth and record penetration rates provide BYD with "people" in data.
So, "BYD, based on its long-term persistence, just caught up with this outlet." BYD is ready in all aspects, mastering the core technology of the whole industry chain of new energy vehicles such as batteries, motors, and electronic controls, and after nearly 20 years of persistent preparation, we have finally ushered in a comprehensive outbreak of technology, products and markets this year."
With the core advantage in hand, chase the smart car in the second half
"Electrification is the first half, intelligence is the second half", BYD's thinking is obviously more than electrification.
Wang Chuanfu said that competition will produce prosperity, China is the most competitive electric vehicle market in the future, because of this surplus, there will be strong competition, because this competition, will form a number of competitive enterprises. Smart mobility and electrification together, the potential will be very large. Because the competition is sufficient, we must be innovative, we must innovate, and we will die without new cards.
In terms of electrification, BYD holds two trump cards in its hands – the DM-i super hybrid platform and the blade battery. The former allows BYD to provide technical support for the transition from traditional fuel vehicles to electric vehicles, so that it can show its fists in the market and show a certain "hegemonic" strength; the latter allows BYD's proud battery technology to continue to maintain a leading edge, while providing a guarantee in battery safety. After completing this series of electrification layouts, the second half of the intelligent opening of electric vehicles was naturally put on the agenda by BYD.
In September last year, BYD released the e-platform 3.0, and Wang Chuanfu claimed to "accelerate the development of global intelligent electric vehicles for 3 years". The advantages of the platform are also mainly concentrated in four aspects: intelligence, efficiency, security, and aesthetics. As far as BYD's e-platform 3.0 is concerned, the intelligence in it can be said to be one of the main core advantages of its layout of electric vehicles in the second half.
BYD e-platform 3.0 integrates the traditional distributed electronic and electrical architecture into a domain control architecture, which is divided into four control domains: intelligent power domain, intelligent vehicle control domain, intelligent cockpit domain and intelligent driving domain, which improves the efficiency of system exchange; in addition, BYD has also independently developed byding byd OS, an automotive operating system with hardware and software decoupling, providing a high-standard collaboration system. This makes it possible to achieve high-level autonomous driving.
In addition, not long ago, BYD and NVIDIA also reached a cooperation in intelligent driving technology, starting from the first half of 2023, BYD will be equipped with NVIDIA's DRIVE Hyperion platform on some of its new energy vehicles to achieve intelligent vehicle driving and intelligent parking.
It can be seen that in the second half of the new energy automobile industry rushing to intelligence, BYD has made certain preparations. However, this does not mean that BYD can sit back and relax. On the contrary, from the perspective of the entire automotive industry, from 2021, intelligent cars seem to have opened the door. From technology giants to traditional car companies to new car-making forces, the pace of related application layout is becoming faster and faster.
In the future, the electrified, green, and intelligent superimposed automotive industry will set off a new round of competition, and even this competition is not limited to domestic, but also to the world. What kind of effect CAN BYD's "strong man's broken wrist" can play this time, we are not in a hurry, we will wait and see.
Resources:
1. "Hot Search First!" BYD announces: stop production of fuel vehicles! Netizens blew up... The era of new energy vehicles has completely come? , Securities China
2. "Focus Analysis| Discontinued Fuel Vehicles, BYD Cuts Off the Retreat", 36Kr
3. "Heavy! BYD officially stopped production of fuel vehicles, march sales of 0%, car stuff
4. "Electrification enters the second half, Wang Chuanfu: Let the development of global intelligent electric vehicles accelerate for 3 years", Che Yun
5. "BYD King Chuanfu: Electrification is the first half, intelligence is the second half! Zhongke Haihui
6. "Wang Chuanfu: The Second Half of the Decisive Battle of Intelligence", China Entrepreneur Magazine
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