Yamaha doesn't build cars, but the industry is full of Yamaha's shadow.
Japanese companies are more interesting, can develop in their own specialized fields, absolutely do not operate across industries, even motorcycles, automobiles, the two types of the same, but the product direction of different industries, enterprises will not blindly cross the line.
For example, Yamaha, its technical strength reserves are no less than most car companies, but for Yamaha, its main business planning has not been in the auto industry until now.
In this era when Chinese Internet companies do not have any basic manufacturing capabilities, and the founders of enterprises such as 360, Yiche, and Autohome dare to go to the sea to build cars, Yamaha adheres to its own "no car" principle, is it really its own technical ability?
Just not, just like the saying "the more you know, the more you feel ignorant", Yamaha's height in the basic manufacturing industry exceeds that of many companies, and it knows the pressure and difficulty of building cars.
Yamaha is a well-rounded business, it's more like a musician with a mechanical hobby.
Its piano, violin industry is famous, even the high-end professional audio also has a market in Yamaha, in addition to Yamaha is also one of the mainstream motorcycle companies, based on the achievements in the field of motorcycles, Yamaha also has a place in the field of speedboats.
It doesn't build cars.
According to the logic of Japanese companies, in a new market, it is difficult for you to use your success in the old field to dominate in the new market, the Japanese auto industry is highly developed, there are already many opponents, Toyota, Honda, Nissan, Suzuki, etc., these are Yamaha's opponents.
Not wasting too many resources in new unknown markets is the basic principle of Yamaha's operations.
But not building a car does not mean that Yamaha will not build a car, in fact, in the automotive field, Yamaha's shadow is many.
Beijing Auto Museum placed a Yamaha research and development, design and production of a small displacement L6 engine, 24V inline six-cylinder engine broke my understanding of small displacement engine, this engine was once equipped on the Toyota Bull Devil King, the biggest feature is the beautiful sound, excellent power, 7000 rpm is not a red turn zone.
The 2.0L displacement makes six cylinders, which is evident in Yamaha's strength more than 20 years ago.
Not only that, Yamaha once solved the problem of the design angle of the Volvo XC90's large-displacement turbocharged engine, and volvo's V8 engine could not be successfully placed in the narrow XC90 cabin due to design problems.
The design and production plan was entrusted to Yamaha to do, which perfectly solved the problem of engine design, volume, size, and also solved the problem of poor reliability.
Not only that, Yamaha once solved the problem of poor sound and sound of the Lexus LFA, a Toyota high-end sports car.
Toyota's top sports car LFA debuted that year, in order to create a perfect sports car image, the harsh Toyota looked unable to solve the sound wave problem, and finally Yamaha shot to solve the problem of LFA sound difference, today you see the beautiful sound wave of LFA, if there is no Yamaha, it really feels a lot worse.
A while ago, Toyota once again joined hands with Yamaha to propose a solution to the life of the internal combustion engine, they want to prove the use of the internal combustion engine to the industry by developing a more energy-efficient internal combustion engine, and at the same time join hands with Kawasaki, Mazda and other companies to develop hydrogen fuel internal combustion systems.
Yamaha is more like a professional expert, the expert may not go to the sea to do business, but this expert is an experienced business veteran, the reason why he does not build a car, is because Yamaha knows that he entered the automotive field, is in the market to rob Toyota, Honda.
And as a strategic partner, Yamaha does not need to build cars anymore, does a good job in its own speedboat, motorcycle, and piano business, and is not necessarily bad for the technocracy of the Japanese auto industry.
Smart companies are like this, creating myths only in their own areas of expertise, not blindly entering other industries.