The new Wuling Hongguang MINIEV has also increased its price! The two major events of the Russian-Ukrainian conflict and the epidemic have cast a shadow on the entire automobile industry, the price of raw materials has risen, the difficulty of delivering new cars has increased, and the price of new energy vehicles has become the norm. Will the market landscape change after the price rises? Today we are going to take a plate of these mini cars.
Hongguang MINIEV
Hongguang MINIEV is a phenomenon-level model, and I believe that there is no need to repeat how strong the sales performance last year was. The current guidance price of the 2022 models on sale is 32,800-49,800 yuan, and the overall price has increased from the previous price of 3-4,000 yuan, but it still has not exceeded the threshold of 50,000 yuan.
Although the sales performance of Hongguang MINIEV in the same class is still very strong, it cannot hide the shortcomings in terms of endurance, and if it is not made up as soon as possible, it may lose its market dominance. The next GAMEBOY version is expected to break this embarrassing situation, will launch 200km and 300km endurance version of the model, the power is also increased from the original 20kW to 30kW, the ability to carry people has been greatly improved. In addition, from the adjustment of the car name and design, it can be seen that the new model pays more attention to young men and "daddy" people. However, according to relevant news, the GAMEBOY version or 59,800 yuan for sale, with reference to the current macaron version of the top model, this speculation price is also relatively reasonable, so close to the price of an entry-level fuel vehicle, do you think there will be anyone to buy it?
I believe that everyone is like me, the expectation of the long-endurance version of the Hongguang MINIEV may be far less than the convertible version of the model, since the debut of last year's auto show, the production progress of the convertible model has been attracting much attention from all parties, and many netizens shouted, "within 100,000 ironclad to buy one." Regardless of future sales, at the marketing level, Hongguang MINIEV has been very successful and is worth learning from all competitors.
Chery Ants
In last year's sales ranking, Chery Ant was second only to Hongguang MINIEV, and the secret of success was to cleverly avoid the overlapping price of Hongguang MINIEV, and the current price range was 69,900-8.9 million yuan. In terms of configuration, the whole series is equipped with a leather multi-function steering wheel, color dashboard and 10-inch central control touch screen, which is a rare design in the same level of models, with a total of 30kW and 55kW versions to choose from, and the battery life has 301km and 408km two configurations, in addition, it is worth mentioning that the small ant also uses the front and rear suspensions are mcPherson-style independent suspension, and the control and shock absorption effect is better than the non-independent suspension. Combining the above configurations, the price of Chery Ant is also reasonable, but it also limits its own sales growth to a certain extent, and it is the best result to touch 10,000 vehicles, so Chery launched a new model that completely benchmarks The Hongguang MINIEV - QQ Ice Cream.
Chery QQ Ice Cream
Chery QQ ice cream from the body size and Hongguang MINIEV is similar, the design language is also more similar, the body of the founder makes full use of the space in the car, the cute front face is very good, in line with the image and positioning of its own urban scooter. The motor power is 20kW, and the two endurance versions are 120km and 170km, which is exactly the same as the basic version of the Hongguang MINIEV, and the price is only 2.99-4.70 million yuan, which is several thousand pieces cheaper than the latter. Sales of nearly 10,000 units in the first month of launch are a testament to the success of this "imitation strategy."
Changan Ben E-Star
Changan Ben E-Star is also a model with monthly sales of 10,000 vehicles, as an oil-to-electricity model, Ben Ben E-Star retains the exterior design language of the fuel version of the model, and the five-door five-seat design has a stronger practicality than the model introduced earlier. Although the configuration richness is not as good as Chery Ant, the guidance price of 49,800-74,800 yuan is still very cost-effective. There is also a rumor about the monthly sales, that is, the production capacity allocated by Changan Automobile is not sufficient, so a large number of orders cannot be delivered on time, and the sales volume cannot be further improved, and it is not known whether in the new year, Changan Automobile will adjust its production capacity to increase the market share of new energy vehicles.
Mini car is the first step for many traditional car companies to enter the field of new energy, the practice is nothing more than the original fuel micro car for "oil to electricity", which is a relatively low cost, and then launch a similar product like Hongguang MINIEV, through "imitation reference" to seize the market, you can also be a little careful in pricing. In general, the battle of new energy mini vehicles, 2022 is no longer the situation of Hongguang MINIEV, as for who can catch up with its pace, for now, Chery New Energy is the one with the most opportunities. (Text/UVIS Auto Ride)
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