【Pacific Auto Network Industry Channel】On April 1, April Fool's Day, car companies did not joke about sales, but still very seriously and rigorously announced the March delivery data. Counting January and February, we can also get the total deliveries for the first quarter of 2022.
Compared with last month's data release, everyone desperately explained that the poor sales were due to the impact of the New Year's shutdown, and the March data made major manufacturers excited to tell each other. Because of issues such as raw material rise/epidemic/subsidy decline, car companies have announced price increases, and many potential consumers have taken advantage of the price increase to buy cars. In addition, the suspension of work and production in February has also led to many orders waiting until March to be delivered. In summary, March has the first small climax of the new energy vehicle market in 2022.
However, does the good news in March really indicate that the spring of the new energy vehicle market in 2022 is coming? Let's watch it together.
Topped the list of new car-making forces
This time, it is still Xiaopeng who won the sales championship of the new forces. In the past January, Xiaopeng delivered 15,414 new cars, an increase of 202% year-on-year. Since then, in the first quarter of 2022 (January to March), Xiaopeng has delivered a total of 34,561 vehicles, an increase of 159% year-on-year.
For this achievement, Xiaopeng Motors said that despite the epidemic and supply chain challenges, the cumulative delivery volume of Xiaopeng Motors in the first quarter reached 2.6 times that of the same period last year, once again exceeding the upper limit of the financial guidance.
One reason for the increase in sales is that Xiaopeng has a broader vision and has already taken a shot at the sinking market. According to Xiaopeng Motors, in 2021, Xiaopeng began to adopt the strategy of channel sinking, accounting for nearly 80% of sales points outside first-tier cities, most of which were laid out in the second half of last year.
Among them, it is particularly dependent on the input of R&D costs.
Xiaopeng's fourth quarter and annual financial reports in 2021 show that Xiaopeng Automobile's annual revenue last year was 20.99 billion yuan, an increase of 259.1% year-on-year; the net loss was 4.86 billion yuan, an increase of 78% year-on-year.
Nevertheless, in terms of spending money on research and development, Xiaopeng has no ambiguity. In the whole year of 2021, Xiaopeng Automobile invested 4.114 billion yuan in research and development, of which R&D investment was 4.11 billion yuan, an increase of 137.6% year-on-year.
From the perspective of R&D investment to revenue alone, Xiaopeng Automobile is 19.6%, far higher than Weilai's 12.7% and the ideal 12.2%. This is Xiaopeng's consistent style, before that, in 2019 and 2020, Xiaopeng Automobile's research and development was 2.07 billion yuan and 1.726 billion yuan, and the R&D investment ratio was 89.2% and 29.5% respectively.
High R&D investment ensures the hard quality of Xiaopeng's products and the competitiveness of science and technology. Among the P5 and P7 delivered in the fourth quarter, the penetration rate of the driver assistance system XPILOT 3.0 was close to 20%.
Taking this opportunity, in the first half of 2022, Xiaopeng Motors also plans to launch XPILOT 4.0 to achieve all-scenario intelligent assisted driving; at the end of the year, Xiaopeng's new car G9 will carry out the test of Robotaxi to prepare for Xiaopeng's ideal 2026 driverless transition.
Of course, the ultra-high investment in research and development naturally means burning more money. But Xiaopeng does not want to reduce research and development in exchange for narrowing losses. Xiaopeng is ready not to be profitable in the short term, but sooner or later it will be profitable.
Xiaopeng's strategy is to promote the transformation of Xiaopeng in the power system, manufacturing process and BOM cost system through system platformization. With the help of economies of scale and operating leverage, the expense ratio will continue to decline.
From the current trend, it is to ensure that sales continue to grow, and constantly introduce new models with higher prices to pull the average price to a higher level in order to obtain both delivery and revenue increases. Xiaopeng's next-generation new flagship G9 has high hopes.
With these high-end models, Xiaopeng wants to achieve a new medium- and long-term goal: to increase the company's overall gross profit margin to more than 25%.
Xiaopeng has become the first seed player in the new forces to break through the annual sales of 100,000 vehicles, but Xiaopeng, after the gross profit margin is improved, may be the first 300,000 and the first 500,000 seed players.
On April 1, 2022, just now electric brother learned the march 2022 delivery data from the ideal car official. In March 2022, Ideal Cars delivered 11,034 Ideal ONE units, an increase of 125.2% over March 2021.
In the first quarter of 2022, Ideal Cars delivered a total of 31,716 units, an increase of 152.1% year-on-year. Since delivery, the cumulative delivery volume of Ideal ONE has reached 155804 units.
It is indeed not simple to obtain this sales volume with only one car, of course, this is also inseparable from the accurate model positioning, 6 seats + extended range can be on the green card, and there are indeed not many good choices at the same price. The larger Ideal L9 also debuts in April, when the two models will work together.
The ideal L9 also adopts the extended range electric vehicle route, the range extender is a 1.5T four-cylinder engine, and it is understood that the drive motor of the new car comes from the Great Wall Honeycomb Power. In terms of battery, it is a large battery of 44.5kWh, with a pure electric endurance of 155km under WLTC conditions, and with the addition of 65L fuel tank, the total cruising range exceeds 800km.
NIO
Only 15 units away from completing the target?
According to the data of March 2022, NIO delivered 9985 new cars, an increase of 37.6% year-on-year.
In the first quarter of 2022, NIO delivered 25,768 new cars, an increase of 28.5% year-on-year, and NIO vehicles have delivered 192838 units. In addition, it is worth noting that the smart electric flagship sedan NIO ET7 has opened for delivery, and 163 units have been delivered as of March 31.
On March 28, NIO started the delivery of ET7, delivering a total of 163 ET7s in March, in addition to 1726 ES8, 5064 ES6s, and 3032 EC6s.
Delivered 20,317 units
GAC Aeon did not publish a sales chart, but according to E-An's official news, its delivery volume reached 20,317 units in March, an increase of 189% year-on-year. According to previous news, due to the expansion and upgrading of the factory's production capacity in February, the scale of production capacity has doubled.
In March, the largest dark horse was born
Nezha became the biggest dark horse in March, with monthly deliveries reaching 12,026 units, up 270% year-on-year. With the results of March, the first quarter delivery volume also exceeded 30,000 units, at 30,152 units, an increase of 305% year-on-year.
In terms of new products, nearly 1 year has passed since the debut of Nezha S, and the current news is that it will be listed in 2022. The car is available in two versions, namely extended range and pure electric, of which the pure electric version can accelerate by 0-100km/h in 3.9 seconds. In terms of assisted driving, Huawei's MDC computing platform with 200T high computing power will be used, equipped with 2 lidars, 5 millimeter wave radars, 12 ultrasonic radars, 13 cameras, high-precision positioning units, and high-precision maps, and other hardware, which can achieve pilot assisted driving on high-speed and urban roads, as well as L4-level intelligent driving in some scenarios such as parking and remote summoning.
Zero running cars
First delivery exceeded 10,000!
Zero-run cars released the delivery data for March 2022, delivering a total of 10,059 units in that month, breaking through the 10,000-unit mark for the first time and entering the first camp of new car-making forces. It increased by 193% sequentially, with monthly deliveries increasing by more than 200% year-on-year for 12 consecutive months, and cumulative deliveries in the first quarter of 2022 increasing by 410% year-on-year.
In mid-March, Zhejiang Zero Run Technology Co., Ltd. submitted a listing application to the Hong Kong Stock Exchange, and the co-sponsors were CICC, Citi, JPMorgan Chase and CCB International. According to the prospectus, the total income in 2019, 2020 and 2021 was 116.9 million yuan, 631.3 million yuan and 3.132 billion yuan respectively, and the annual losses attributable to the company's equity holders in the past three years were 901 million yuan, 1.1 billion yuan and 2.8457 billion yuan, respectively.
Zero-Run Auto announced the highlights of the brand's new flagship model, the Zero-Run C01. Zero-run C01 is an electric medium-sized sedan on the C platform of zero-run cars, and it is also the first mass-produced model equipped with CTC battery technology, with 3-second zero-hundred acceleration, 5-meter-long vehicle length, and 700km long endurance.
Extreme Krypton cars
1,795 units were delivered in March
According to Extreme Kr news, due to the impact of the epidemic and chip supply, its delivery volume in March was 1795 units, and the cumulative delivery volume of the brand was 14248 vehicles.
In 2022, Extreme Kr will accelerate the layout of offline contacts, and it is expected that by the end of this year, the scale of extreme krypton stores in the country will exceed 300, including extreme krypton center, extreme kr space, extreme kr delivery center, etc. In terms of energy replenishment system, as of now, the self-built charging stations of Extreme Kr Energy have been launched in 19 cities across the country, and more self-built charging stations are under simultaneous construction.
(End)