On the last day of the first quarter of 2022, BMW Brilliance released a big move and officially announced the listing of the domestic BMW X5. A total of 4 models were launched, and the power is available in two engines, 2.0T and 3.0T, of which the 2.0T version is priced in the range of 605,000-635,000 yuan, and the 3.0T version is priced in the range of 705,000-775,000 yuan.
As soon as the news came out, the small editor circle of friends immediately brushed the screen, and its praise was overwhelming. The vast majority of people feel that after the domestic post-X5 has been lengthened, its wheelbase is close to X7, and the price is 100,000 yuan cheaper than the previous imported version, which can be described as super cost-effective.
"So what is the X5 after the domestic production, let's talk about it."
"Why do new cars get so much attention?"
The appearance of the domestic BMW X5 has not been significantly adjusted, and only some changes in the front and rear surrounds and taillight design have basically continued the appearance design of the imported version. So what is the charm of the newly debuted domestic BMW X5? The editor summarizes it into 3 points:
1, the price of nearly 100,000 yuan fell;
2. Space improvement brought about by the wheelbase lengthening of 130mm;
3. High standard standard and China-specific configuration.
Will the sales advantage be further expanded?
The price of imported BMW X5 is 69.99-86.39 million yuan, while the price of domestic BMW X5 is 605,000-77.5 million yuan, which is 94,900 yuan lower than that of imported models, coupled with the overall lengthening of the size, the domestic BMW X5 plus the price reduction of the game is beyond doubt to enhance market competitiveness.
In addition to the sharp reduction in price, the domestic BMW X5 is the first medium-sized luxury SUV in the first-line luxury brands to complete the domestic listing, and seizing the opportunity is conducive to further expanding the market segment.
Looking at the entire luxury medium and large SUV market, Lincoln Aviator, Cadillac XT6 and Infiniti QX60 have embarked on the road of localization and achieved certain sales growth, in addition to the localization of Volvo XC90 is also advancing, but the second-tier luxury brands choose domestic production in order to open up the price difference between the first-line brands and the first-line brands to harvest more orders, but from the brand level, they are completely different from the first-line luxury brands.
The real match for the BMW X5 is the Mercedes-Benz GLE and Audi Q7. It can be seen from the data on the upper limit of compulsory traffic insurance that the sales volume of imported BMW X5 has been slightly ahead of Mercedes-Benz GLE and significantly ahead of Audi Q7 before domestic production. Nowadays, the domestic BMW X5 further increases its competitiveness, and I have to lament that people who are better than you work so hard. Remembering the lively circle of friends on the day, I had to worry about the sleep quality of Mercedes-Benz and Audi that night.
At present, Mercedes-Benz GLE has no domestic plan, and the current Audi Q7 has put domestic production on the agenda. It is not difficult to imagine that the BMW X5 will have a certain impact on the Mercedes-Benz GLE and Audi Q7. Perhaps, this move will speed up the localization process of Mercedes-Benz GLE and Audi Q7. The pressure has been placed on Mercedes-Benz and Audi, and they are expected to respond satisfactorily to consumers.
"Back to the product itself, longer length is one of the core of the value of new cars."
As a medium-sized SUV under the BMW Group, the domestic BMW X5 is also lengthened on the basis of imported models, compared with the imported BMW X5, the body length has increased by 130mm, and the lengthened part is all reflected in the wheelbase, and the wheelbase of 3105mm has even reached the level of its own big brother BMW X7.
In the horizontal comparison, the domestic BMW X5 pair of competitors from the body size and wheelbase to achieve overtaking (only the body length is slightly lower than the Audi Q7), the upgrade of the new car is a precise adjustment of the space short board, so that the bosses sit more comfortably to be more conducive to card signing.
Domestic BMW X5 is unexpectedly cost-effective
Judging from the announced configuration, the standard level of the domestic BMW X5 series is high. 15 standard items covering functionality, comfort and upgrading. It is worth noting that the "China Exclusive" configuration has more comfortable seats and a newly designed wireless charging configuration in addition to the longer length.
Among them, in terms of China's exclusive comfortable seats, the seat cushions and backrests have been thickened by 15mm, replacing the leather with a synthetic leather called Sensafin, and the official claim will obtain a more delicate touch than the leather. Coupled with the increased inclination of the back seat in the back row, the boss in the back row lies down more comfortably.
Spicy car said
The domestic BMW X5 has chosen a beautiful debut time. Externally, in the face of the still imported way to sell Mercedes-Benz GLE and the imported Audi Q7 that has reached the end of the product, the strengthening of the new BMW X5 after domestic product strength and price advantage can further strengthen the leading position; internally, BMW Group has obtained 25% of the shares from BMW Brilliance, and this new joint venture contract came into effect in February this year, choosing to launch the domestic BMW X5 with high profit acquisition ability at this time, which is undoubtedly the best time.
Reflected in the market, the domestic BMW X5 opened pre-sale only 1 hour to harvest more than 8,000 orders. Xiaobian learned from dealers that after the new car was officially launched, the number of customers rushing to the BMW X5 to the store increased significantly, and the sales consultant said that many colleagues had received orders, and each colleague was in contact with several high-intention customers. If you sign the car contract now, it will become the owner of the new BMW X5 in China as soon as the end of this month.