As young consumers gradually become the main users of the compact car market, more and more car companies have launched sports cars with high personalities, such as Civic, Fiesta, Shadow Leopard, Lynk & Co 03 and so on. In this segment, SAIC Volkswagen Lingdu is the earliest "pioneer" in China. At that time, netizens also gave it a kind nickname - "spicy steamed buns", taken from its English name (Lamando).
Now, after 7 years, "Spicy Steamed Buns" has finally ushered in a change of generation and transformed into "Lingdu L".
Recently, SAIC Volkswagen Lingdu L was officially listed, the new car launched a total of 4 versions, the official guidance price of 149,900-18.99 million yuan, and launched a multiple order benefits, can be described as full of sincerity. So, can the new generation of Lingdu L after this replacement listing be "hot" again and become a true fragrance coupe in the A+ market?
The shape is "hot" and caters to the aesthetics of young people
As a replacement product, this new generation of Lingdu L took the initiative to abandon the "matryoshka face" design of the Volkswagen brand and pursue the unique appearance exclusive to a single model.
"The design of this car was mainly done by a global team, and our team also gave a lot of support. Because this car is mainly designed for the Chinese market, and it is also very important to SAIC Volkswagen. In response to the many changes of Lingdu L, Michele Tinazzo, senior director of styling design at SAIC Volkswagen, said.
Specifically, the new Lingdu L uses a design language between the Volkswagen ID series electric vehicles and traditional fuel vehicles. The visual center of gravity of the front face of the new car is very low, and the grille of the front face is wider, a bit like a laughing mouth, and with the LED headlights on both sides, it is a visual effect of "smiley face". However, for such a front face design, the controversy on the Internet is still very large.
Some netizens think that the appearance of the new Lingdu farewell nesting doll design is a good thing, in line with the aesthetic concept of some young consumers, on the contrary, some netizens feel that this design is not as good as the old model. For a time, the new generation of Lingdu became the focus of the car circle. Whether such a design looks good or not is a matter of opinion, but it is undeniable that Lingdu L's recognition is indeed high enough.
From the side of the body, the new Lingdu L emphasizes the streamlined design, the roof line is very rounded, and the narrow window height also creates a coupe temperament.
The highlight is its extra frameless doors and hatchback tailgates than its predecessor. The new Lingdu L adopts a four-frameless door design that is rare in the same level, which instantly opens up the gap in temperament with ordinary grocery shopping cars such as Sagitar and Civic. And such a combination of design, for this price point consumers, is definitely a dose of "Ecstasy".
Not only that, in order to further cater to the preferences of young consumers, in terms of body color matching, the new Lingdu L can be said to be the most complete model of the SAIC Volkswagen family. In addition to the hot and spicy tianjiao red, Lingdu L also prepared cigar ash, pepper white, rock tea ash, mint blue and tequila blue these 5 vibrant colors for young consumers to choose, at the same time, SAIC Volkswagen also "contracted" a part of the aftermarket this time, can provide 5 colors of color change services for the owners of Lingdu L, mustard green, ginger powder, ice alcohol blue, cardamom powder and juniper green These colors can be customized through SAIC Volkswagen official.
For the first time, it is equipped with a dual screen, which is more intelligent
Stepping inside the car, you can see that the new car has also changed a lot.
The new generation of Lingdu L adopts Volkswagen's latest dual screen interior style, which is also the first time that Volkswagen's home model has been equipped with a dual screen design. Among them, the full LCD instrument is 10 inches, and the central control screen is 12 inches, which is more scientific and technological, and also enhances the grade of the interior.
In addition, the AR-HUD head-up display system, which is highly acclaimed on the ID series electric vehicles, also appears on the Lingdu L, which can not only display conventional driving information, multimedia and other content, but also combine the vehicle's navigation and driver assistance systems to display more vehicle status and route indication.
In addition to the upgrade of the car machine system, BEATS brand audio, mobile phone wireless charging + wireless CarPlay/CarLife, gesture operation central control screen, 30-color atmosphere lights, and "mini" electronic gear lever with cyberpunk flavor make the cockpit texture and sense of technology fully advanced.
In terms of intelligent driving, the IQ.Drive system equipped with the new car provides L2-level driving assistance functions.
Thanks to MQB-EVO's advanced digital architecture, the new car will support Front Assist Front Safety Assist, SWA Lane Change Assist, ACC Adaptive Cruise, Stop &Go Intelligent Follow-up, Lane Assist Lane Keeping, Traffic Sign Recognition, RCTA Reversing Emergency Braking, HD Reversing Image with Dynamic Auxiliary Line, PLA All-Round Intelligent Automatic Parking, EPB Electronic Handbrake, Auto-Hold Automatic Parking and many other functions.
Better understand the length of Chinese users to make up for the shortcomings of old models
The previous generation of Lingdu was complained about because of the rear space, although Lingdu had the title of "wide-body coupe" at that time, but it was only more dominant in the width of the car, so that the length and wheelbase of the body were actually not too far away from the A-class car. But this time, the new Lingdu L was further enlarged in body size and given the suffix "L".
Specifically, the new car has a length, width and height of 4784/1831/1469mm, and a wheelbase of 2731mm. The wheelbase is 75mm longer than the current model, and the length of the car is 169mm. The overall parameters are not inferior to the competing models of the same level of home- and home-oriented models, and even better, living up to the title of "luxury wide-body coupe" of its predecessor model.
At the same time, the design of the hatchback tailgate not only makes the taste of the Lingdu L coupe more pure, the back cover is opened together with the back gear, directly giving the storage capacity of 523L, and the rear drain is expanded to expand the "lying flat" space of 1448 L.
In short, the increase in body size means that the space shortcomings of the once lingdu have also been upgraded, and the performance of the rear space will certainly not disappoint, and the competitiveness will be further enhanced.
The entire series is equipped with a 1.4T powertrain as standard, equipped with independent suspension at the front and rear
In terms of power, the new car will be equipped with an EA211 1.4TSI engine, a maximum horsepower of 150 hp, a peak torque of 250 N·m, and a drivetrain that will match a 7-speed dry dual-clutch transmission. SAIC Volkswagen said that the new car's 100-kilometer acceleration time is 8.5 seconds, and the fuel consumption per 100 kilometers is only 5.92 liters. In terms of performance, it belongs to the level of mainstream models of the same class.
In terms of chassis structure, Lingdu L still uses the mainstream front McPherson, rear multi-link independent suspension.
Can the new Lingdu L with hot "spicy" shape fire?
As a sporty compact sedan, Lingdu's main competitor in the past was the Honda Civic. With this excellent product strength and athletic personality, the previous generation of Civic will once overwhelm Ling Du. However, with the new generation of Civic turning to "home" in terms of product power, a lot of sports elements have faded, and it is obviously unable to meet the pursuit of sports and personalization of some young users. And this may be an opportunity for the new Lingdu L.
We can see that the upgrade of the new generation of Lingdu L is very obvious, more sporty appearance, more technological interior cockpit and intelligent driving system, as well as the increase and lengthening of the needs of the Chinese people, all of which have reached the current young people's car buying preferences. More importantly, in the same class of joint venture cars, almost no model has a frameless door + hatchback tailgate at the same time. With this eye-catching weapon, as well as the public's brand strength, I believe that the new generation of Lingdu L will gain the favor of young people, so as to harvest good sales.
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