It has to be said that BMW is one of the most enthusiastic brands in the world to explore pure electric travel.
In 1972, at the Munich Motor Show in Germany, BMW's first pure electric vehicle 1602e came out, although this car only had an endurance level of 60 kilometers, it subverted people's perception of electric vehicles in that era;
In 1991, in order to explore the lightweight body, the BMW E1 was born, which was built of plastic and aluminum alloys and equipped with nickel chloride batteries, with the intention of increasing the cruising range by reducing the weight of the car;
In 1997, BMW launched the BMW 325 Electric, a more cutting-edge battery technology that not only brings a cruising range of up to 150KM, but also achieves a fast charging capacity of 75% in 40 minutes, nearly a decade before Tesla.
It is true that the cutting-edge development pattern made BMW realize the importance of pure electric travel at the end of the last century. In order to deepen the brand's sustainable development strategy and meet the mainland's "double carbon" development goals, BMW has launched the i-series pure electric series products to the mainland market since 2021.
After experiencing the three major products of iX, iX3 and i4, on the evening of March 31, the BMW Group brought us the first pure electric medium-sized sports sedan, the BMW i3, through online release, and announced a starting price of 349,900.
It is worth mentioning that the new BMW i3 can now enjoy face-to-face purchase tax and local preferential support policies for new energy vehicles nationwide. And as a "listing gift", BMW officials also provide additional purchase or replacement subsidies of 6,000 to 12,000 yuan for customers who order before June 30, 2022, and at the same time have preferential policies in loan finance and financial lease interest rates.
Sport is bmw's product gene that has been passed down for a hundred years. To this end, the new BMW i3 inherits the fashion aesthetic body of the BMW family, retaining the elegance and smoothness of the 3 Series in appearance, while not losing the unique futuristic sense of new energy vehicles. Among them, the newly evolved "Angel Eye" headlights adopt a more three-dimensional and concise line collocation, and the details are matched with the unique sky blue elements of BMW's pure electric series, which are highly recognizable after being lit at night.
In addition, the lines on the side of the body have also been optimized, adding a "shark's cheek" deflector, which is perfectly integrated with the lower waistline to create a unique coupe atmosphere. At the same time, the new car is equipped with 19-inch aerodynamic wheels with a lower wind resistance coefficient, which fundamentally enhances the vehicle's aerodynamic performance.
In the interior part, the new BMW i3 is equipped with an integrated curved suspension screen like ix, i4 and other models, with a built-in BMW iDrive 8.0 intelligent driving control system, which is composed of a 1.49-inch central control display and a 12.3-inch LCD instrument cluster. And in order to create a smoother stereoscopic visual effect, the two screens are also centered on the driver, with a slight angle tilt, so that users can find the important information they want more quickly and clearly.
Performance stems from the pursuit of every precise control, and for the new BMW i3, it is the inheritance of this sports gene. To this end, in terms of power, the car is equipped with the fifth generation of BMW eDrive electric drive technology, coupled with a strong excitation synchronous motor, so that the BMW i3 eDrive35L model has a maximum output of up to 210 kW, a peak torque of 400 Nm, and a single motor drive of zero hundred acceleration of 6.2 seconds.
In terms of range, the new BMW i3 is equipped with a ternary lithium battery pack with a capacity of 70 kWh, providing the vehicle with a comprehensive range of up to 526 kilometers. And in order to further achieve low-carbon travel, the new BMW i3 is also equipped with two driving modes, of which the more energy-saving "B gear" can achieve high-intensity kinetic energy recovery, so that users can feel the new driving experience in the "single pedal" mode.
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Since the 1970s, BMW has been exploring the field of pure electric mobility, and in the past five decades, it has continuously optimized its product lineup, from the early models such as the i8 to today's new BMW i3, the BMW Group has been a practitioner and leader in this development goal.
Bmw's plan is to mass-produce and trial-produce 15 pure electric vehicle models by 2022, and by 2025, it plans to deliver 2 million pure electric vehicles worldwide. It can be seen that under this ambitious goal, the listing of the new BMW i3 will become an important step for the BMW Group to achieve rapid industrial transformation.