On March 30, FAW Toyota's flagship TNGA sedan, the new Asia Dragon, was launched online. The new Asia Dragon offers three powertrains, a total of nine models, priced from 199,800 yuan to 279,800 yuan. At the press conference, FAW Toyota created a creative exhibition at the art museum with the theme of "Endless Wisdom and Beauty": relying on virtual reality technology and live-action shooting, it will bring a unique immersive experience to the audience, highlighting the value and surprise of the new Asian Dragon "Wisdom and Beauty Re-Evolution".
Guest strings sing
Since the birth of North America in 1994, The Asian Dragon has swept the world with its luxurious temperament and excellent quality. As of December 2021, The cumulative sales volume of Asia Dragon in the global market has reached 2.05 million, which has won unanimous recognition from the industry at home and abroad. Since entering the Chinese market in 2019, Asia Dragon has broken the B+ market pattern in one fell swoop, bringing users a high-quality driving experience that exceeds expectations, with cumulative sales exceeding 300,000, achieving a double harvest of sales and word-of-mouth, and helping FAW Toyota develop rapidly.
Zhao Dong, senior director of the planning department of FAW Toyota Motor Sales Co., Ltd. (left); Ren Luyu, host of CCTV (right)
In order to better meet the diverse aesthetic needs of users, the new Asian Dragon integrates more design into the front grille and provides two different styles. Among them, the 2.5L dual engine version and the 2.0L gasoline power version adopt the upper and lower integrated high-brightness modular grille, which is exquisitely crafted to highlight the atmosphere and high-end; the 2.5L gasoline power version adopts the dot matrix mesh modeling front grille, highlighting the strong dynamic of low center of gravity. The new three wheels are refreshing, with both dynamic and stylish styling and a calm and atmospheric style, showing a unique posture.
In order to meet the advanced needs of the new generation of consumers for smart life, the new Asia Dragon has comprehensively upgraded its technology configuration. The whole series is equipped with a new generation of Toyota Safety Sense, which ensures that in the field of security, "entry is high-end", creating a full range of peace of mind driving experience for users. In addition, the new Asia Dragon also adds smart keys, wireless charging, full LCD instruments and other configurations, 10.1-inch multimedia screen + 12.3-inch full LCD instrument + 10-inch HUD head-up display, three-screen linkage is more technological charm; the whole series of new Toyota Connect Toyota Chi Heng interconnection system, to achieve remote control of the vehicle, with technology to give people intimate convenience.
Cover news reporter Li Sijing