In the most competitive compact SUV market, Chinese car brands with the highest sales volume have basically adopted a family-style "two-car strategy", such as Geely's Boyue family, Changan's CS75 family and Haval's H6 family, in order to deal with consumers with different aesthetic orientations and age groups.
On April 28, with the official release of Mizuki Nianhua's new song " Departure 2022 " National Co-creation MV, Geely 2022 Boyue was also officially announced. It has been adjusted in appearance and interior, and is equipped with a 1.8TD+7DCT powertrain, and is priced at 102,800 to 112,800 yuan. In the future, it will form a dual-vehicle layout with Boyue X and jointly compete in the most mainstream compact SUV market of 100,000-150,000 yuan.
The most significant change in the appearance of the 2022 Boyue is that it adopts the Geely 4.0 family straight waterfall front face design, plus the moment crystal diamond LED headlights and L-type light belt design of the daytime running lights, which also adds a high-end temperament to the vehicle. In terms of interior, the 2022 Boyue adopts a new beige brown two-color light luxury interior, with more than 20 parts such as the interior roof, steering wheel, seat, center console, etc., and the soft and environmentally friendly leather coating area is more than 80%, and is equipped with a 10.25-inch central control screen and electronic gear changer.
The change in the riding experience is the most core change. In terms of tranquility, the 2022 Boyue adopts a new sound insulation design such as a 360-degree seal design for the engine compartment and an acoustic package at 90+ places in the vehicle, plus silent tires, front and rear noise reduction glass, and the idle silence is only 39dB, leading the industry average.
In terms of seat comfort, the 2022 Boyue adopts an ultra-zero pressure energy seat, a new ergonomic wrapping support, and a long-term sitting. In terms of driving control, it took 2 years to comprehensively adjust the road conditions of the whole scene such as speed bumps, Belgian road, pothole road surface, etc., and the driving posture was more stable.
The cover news reporter learned that Geely's previously launched Boyue X, the main target group is users under 35 years old. After the listing of the 2022 Boyue model, it will aim at the low-key and introverted, rational and pragmatic inner pursuit of users over the age of 35, and complement and empower each other with Boyue X.
Cover news reporter Liu Nian