In the field of joint venture B-class cars, don't look at the exposure of the Asian Dragon in the market is not as high as the Camry, its sales in the past three years, has exceeded 300,000 vehicles, if the price and interior can be slightly adjusted, or far more than this number, such as the current Asian Dragon's more conservative central control design, dissuaded some users.
On the evening of March 30, the new Asian Dragon was officially listed, priced at 199,800 yuan - 279,800 yuan, the new car has a targeted adjustment to the central control design, canceling the physical buttons on both sides of the multimedia display, and the high-end model upgraded the size of the display; in terms of appearance, the new Asian Dragon optimizes the grille design at the same time, providing a dual-style front face shape for choice, and the richness is improved.
The double-style grille design is closer to the aesthetic of young people
The Asian Dragon entered the market earlier with the title of "equal replacement" Lexus, not only talking about the same GA-K platform as the Lexus ES, but also the large size of the grille is also quite Lexus momentum.
However, the front face of the "big mouth" design has long been common in the market, and the domestic car has grabbed a large handful, and the optimization of the new Asian dragon is different, and its biggest change is that it is more inclined to a younger aesthetic.
The biggest difference between the new and old models is the change of the forward gas grille, the new Asian Dragon also played the "double face" design of the set, of which the 2.5L gasoline power version uses a dot matrix mesh modeling front grille, highlighting the sense of sport.
The other two versions, the 2.5L Dual Engine Edition and the 2.0L Gasoline Power Edition, use the upper and lower high-brightness modular grille, replacing the old horizontal layout of the mid-grid grid, and the chrome trim strip plays a "brightening" effect.
Obviously, compared with the atmosphere and introverted atmosphere shown by the old model, the new model emphasizes the sense of fashion and youthful atmosphere, and presumably can win more user markets like the new generation of Camry with a red head and red tail.
In addition, in terms of size, the length of the new Asian Dragon has also increased slightly, reaching 4990mm, looking from the side, the silhouette of the whole vehicle is more slender, highlighting the high-end sense of high-end cars, and the rear shape can be continued, maintaining a consistent wide posture and highlighting the sense of stability.
Overall, the adjustment of the new Asian Dragon in the appearance is very elaborate, the whole car is more inclined to youth, to a certain extent impact on the young market, but will not be too avant-garde, do not lose the high-end car should be high-end and quality sense, in the young and middle-aged consumers to achieve a better balance.
Cancel the physical buttons, the center control is more stylish
The interior is the highlight of the optimization of this car, and in the feedback from consumers, the central control design of the current Asian Dragon is slightly conservative, which feels a bit contrary to the trend.
On the new Asian Dragon, the designer listened well to the opinions of users, first of all, the physical buttons on both sides of the multimedia display were cancelled, at the same time, the multimedia screen of the medium and high version was upgraded to 10.1 inches, after this treatment, the sense of science and technology was improved, changing the design drawbacks such as the current obsolescence and lack of fashion sense.
More detailed to the dashboard, it is reported that the Premium/Premium Edition has upgraded the gauge size from 7 inches to 12.3 inches and adopted a full LCD design. In addition, the new Asian Dragon optimizes the design of the central control screen to the central floor, adding chrome trim embellishments to create a stronger fashion atmosphere.
The adjustment of the configuration also takes into account the skills of the car company, and whether it can give feedback to the real needs of users is the key to attracting new users.
Personally, I believe that in the case of little price change, some of the more chicken configurations can be removed, and the configurations that are more practical and helpful for driving safety can be added. For example, the new Asia Dragon series adds Toyota Connect Toyota Zhixing Interconnection System to achieve remote control of the vehicle, and the whole series is equipped with 10 SRS airbags as standard.
In the power part, the new Asia Dragon also offers two gasoline engines, 2.0L and 2.5L, as well as a 2.5L gasoline-electric hybrid system, of which the 2.5L gasoline version is matched with an 8AT transmission. It is worth mentioning that the new Asian Dragon 2.5L gasoline version adopts avS adaptive variable suspension system, which can achieve ride comfort and excellent handling according to the road surface and driving conditions.
How about competing Japanese cars in the same class?
Speaking of the Asian Dragon's competitive models, Camry, Accord, Tianlai entered the Chinese market early, and currently formed a situation of three male divisions, but the Asian Dragon as a Toyota car that was born for nearly 30 years, its own product strength is not bad, on the driving texture, the Use of Toyota TNGA architecture, low center of gravity, driving more close to the ground, this is one of its major advantages.
In addition, the positioning of the Asian Dragon is B+ class, and the larger body size makes the whole vehicle more atmospheric and luxurious than the same class, and the performance of the ride is more spacious. In addition, the basic configuration of the Asian Dragon is rich enough, and the aggressive version of the new Asian Dragon entry-level model has all kinds of auxiliary systems such as full-speed adaptive endurance and lane keeping/deviation warning.
The disadvantage is that there is no certain fan base, and because of the positioning of the product half level, the pricing is slightly higher than the same level, but now the new model is listed, the current model currently has a large amount of preferential support, it is understood that the actual landing price of the current Asian Dragon 2.0L Aggressive Edition has been lower than the same level camry 2.0G luxury version, and the top price of the new Asian Dragon has also been reduced to a certain extent.
In addition, in terms of product performance, the optimization of the new Asian Dragon this time is also a favor for investment users, which will make up for the shortcomings of the original central control design, and the sense of interior technology and fashion have been improved.
Write at the back:
The arrival of the Asian Dragon is obviously important to FAW Toyota's deep cultivation in the car market, before this, FAW Toyota's presence in the high-end market was not very strong, but after three years of efforts, the Asian Dragon gradually entered the vision of more consumers.
For consumers, the change of the new Asian Dragon can also be said to be sincere, the designer can really listen to the voice of consumers, the central control screen that has been complained about has been adjusted, in the product image display, the new Asian Dragon has also made some tilt to the aesthetics of young consumers, more sporty and young modeling, undoubtedly in the young user's heart. If you can give certain benefits in terms of terminal car purchase, the sales of new models are believed to be able to climb up on the basis of the original.