Introduction: Although there are already many OEM joint venture pure electric vehicles in China's new energy vehicle market, there is a rare precedent for the combination of China and foreign countries.
After the grand alliance of the automobile industry gradually drifted away, Mitsubishi Motors wanted to continue to create miracles in the Chinese market, in addition to better cooperation with the GAC Group and play its own strengths in the field of off-road SUVs, new energy is an area that must be touched. A few years ago, through labeling, GAC Mitsubishi used Trumpchi brand pure electric models, when the logos were all Chinese, which could only be regarded as a transition.
On March 23, GAC Mitsubishi's first pure electric SUV model, Artuka, which combines GAC Group's new energy technology and Mitsubishi Motors' global design language, "hardware and software", was launched, and at this point, GAC Mitsubishi finally opened its new energy curtain in the Chinese market, and the new car is also the first new energy cooperation model between GAC Group and Mitsubishi Motors.
In the view of the automotive K-line, the new pure electric SUV can be described as a timely rain for GAC Mitsubishi. On the one hand, it can allow GAC Mitsubishi to quickly enter the fastest growing market in the Chinese auto market and increase sales; on the other hand, it can also alleviate the pressure that all GAC Mitsubishi models are SUV models and have large double integrals.
In the view of Li Quming, executive deputy general manager of GAC Mitsubishi, this new car with a starting price of 199,800 yuan is a rare joint venture hardcore pure electric SUV in the current market; as a generous gift for consumers on the 10th anniversary of the establishment of GAC Mitsubishi, it will become a milestone model for gac mitsubishi's transformation and upgrading and enter a new pattern of new energy industry development; in the future, GAC Mitsubishi will continue to deepen the new cooperation and research and development model of shareholders, gather superior resources, and accelerate the introduction of new models.
Artuco is built on a pure electric platform based on native aluminum alloys, which can achieve the 50:50 ratio that BMW once boasted. "Using a ternary lithium battery of about 70 kWh, the CLTC can reach a cruising range of 520 km under working conditions, the maximum power is 165 kW, and the maximum torque is 350 N·m. It is noteworthy that the remaining power estimation accuracy of its high-precision BMS battery management system can reach 3%.
In order to make the first product competitive enough, GAC Mitsubishi equipped Artuka with AR real-life navigation and iFLYTEK XTTS voice support provided by iFLYTEK to upgrade the intelligent voice interaction system. This marks a huge breakthrough for GAC Mitsubishi in in-vehicle intelligence and acceptance of localized IT suppliers.
In addition, Artuco is equipped with an L2 automatic driving assistance system, and the whole vehicle is equipped with nine high-performance radars and cameras to provide hardware support for seven driver assistance functions such as ACC adaptive cruise. To some extent, the rapid development of the Chinese market has made the thick Mitsubishi Motors more modern technology.
In addition to the invisible core technology and intelligent configuration of the overall improvement, if it is not the Mitsubishi Motors logo, the appearance of Artuco may be reminiscent of a new car of the new force.
In terms of appearance design, Artuco inherits the family design concept of the Mitsubishi brand in an all-round way, and the Dynamic Shield family front grille is matched with split LED headlights, and the hardcore gene is highlighted in the simple lines. In terms of interior design, Artuco adopts Mitsubishi's new generation of interior design style, horizontally surrounding the interior, and using a large area of soft package materials where the user can touch.
Coupled with the ergonomically designed highly wrapped material thick seat, combined with the long wheelbase of 2830mm, the vehicle's seating space is an advantage. Not only that, Artuka has 25 storage spaces, a tail box volume of 368L, and can be expanded to a maximum of 1102L to meet the needs of consumers in multiple scenarios.
In order to make Atuka a hit, the first owner of GAC Mitsubishi can enjoy the privilege of lifelong "three electricity" warranty and lifetime free car network traffic, and its battery rental policy can directly reduce 60,000 yuan, which also makes people look forward to its sales performance.
According to the announcement released by GAC Group, GAC Mitsubishi sold 3632 vehicles in February, an increase of 20.99% year-on-year, returning to the growth track. With the launch of new vehicles, the GAC Mitsubishi plate is expected to recover rapidly and once again become the kinetic energy of GAC Group.