Since the acceptance of the reservation in April last year, the popularity of Extreme Kr 001 has remained high, and there has even been a situation where a car is difficult to find and queues to buy a car. Of course, while harvesting the applause of flowers, it was also accompanied by some controversy. Now that nearly a year has passed, I believe everyone is also curious, what is the current situation of this domestic hunting coupe? Let's take you to understand it together.
ZEEKR OS 2.0 official version upgrade
First of all, the recent occurrence, on March 25, Extreme Krypton underwent an OTA upgrade for Extreme Kr 001, involving a total of 33 ECU units, adding 5 new functions, and optimizing 59 functions for the previous version.
The biggest highlight of this OTA upgrade is the unlocking of the ZAD Extreme Kr Intelligent Driver Assistance System, including ACCQA (adaptive cruise with queuing function), AEB (forward collision mitigation), LDW (lane departure warning), and FCTA (forward intersection traffic warning) four functions.
In fact, before that, Extreme Kr 001 had undergone 3 OTA upgrades, the first time 129 user experience improvements; the second OTA upgrade, which completed 187 user experience improvements; and the third ZEEKR OS 1.1.1 version added 25 new features.
It should be admitted that in the early stage of being introduced to the market, Extreme Kr 001 does have some problems, but as a smart electric vehicle, Extreme Kr 001 can do OTA, that is, through software upgrades, and optimize for user feedback problems.
For example, the problems such as automatic door failure, slow start-up response, car machine caton, and rearview mirror heating time reflected by car owners have now been improved. Officials said that this year, Extreme Kr will also be updated several versions through OTA. To be sure, The Extreme Krypton 001 is actually slowly getting better.
How did the actual sales perform
As an electric luxury hunting coupe, The Krypton 001 is built based on the SEA vast architecture, with a maximum NEDC cruising range of 712km, 3.8 seconds of 100 km acceleration, air suspension + electromagnetic suspension + Yamaha audio, the guidance price is 29.90-36.80 million, the overall strength and cost performance are outstanding, which is also the key reason why it is so hot.
So how does it actually perform in the market? It should be noted that although the Krypton 001 was launched in April last year, it was not officially delivered until October, while its cumulative delivery volume reached 6,007 units in the three months of last year (October-December). In January this year, 3530 vehicles were delivered in the Krypton 001 and 2916 vehicles in February.
Although as a 300,000-level domestic car, such data is not a stretch, but it is indeed not as hot as everyone imagines. In fact, this is mainly limited by insufficient production capacity, in the global supply chain, some of the core accessories of The Kr 001, such as chips, air suspension, etc. have encountered the problem of insufficient capacity, which also affects the delivery of the whole vehicle to a large extent.
When the capacity shortage will ease
According to the official of Extreme Kr, in terms of supply chain, after multiple rounds of communication with The German Vibark, the exclusive production line of extreme krypton 001 empty suspension parts has been put into production, and the overall production and delivery of extreme kr 001 will continue to improve. At the end of this month, a new batch of core components will arrive, production and delivery in April will be improved, and the phenomenon of subsequent queues will be alleviated.
Product planning for Extreme Krypton
According to the plan, Extreme Kr hopes to sell more than 650,000 vehicles worldwide in 2025, so in the next three years, Extreme Kr will have 6 new cars launched, covering the SUV, crossover and MPV markets, all based on the SEA Haohan architecture. This year, The Krypton will launch a second model, the new car interior code EF1E, which is an MPV model.
The new car is currently in the road test stage, positioning medium and large MPV, perhaps using range extenders or pure electric drive. It is worth mentioning that in order to improve the user's experience, Extreme Kr is also rapidly improving the network construction of experience centers, delivery centers, charging and after-sales service.
With Lynk & Co, why does Geely push krypton?
Here is another digression, I see that many people still do not understand, why does Geely launch the high-end brand of Extreme Kr in the case of Lynk & Co? After all, Extreme Kr is positioned as a trend technology brand, and Lynk & Co's brand positioning is young, trendy, cool, and personality, and the two seem to have the meaning of colliding faces.
But in fact, this is not the case, Lynk & Co is jointly built by Geely and Volvo, with a strong "Volvo" on the technical label, and currently focuses on the field of fuel vehicles. And extreme Kr, it is the product of Geely's independent operation, the main is pure electric, the positioning of the two is obviously different. Moreover, as Geely's current relative weakness, new energy also needs emerging brands like Extreme Kr to act as a stepping stone for the high-end new energy market.
Write at the end
Although Extreme Krypton Automobile is backed by traditional car companies such as Geely, its car-making logic is the same as that of new car-making forces. For many traditional car companies, its thinking is more inclined to one-way output, that is, I build the car, give the price, you can buy it.
Brands like Extreme Kr will pursue product innovation, sales model innovation, marketing innovation, and at the same time will focus on user feedback and complete product updates in a timely and rapid manner. I believe that everyone can also see that in the face of car owners' doubts and unfavorable public opinion on the Internet, Extreme Kr did not avoid or play Tai Chi, but solved the problem through official statements and timely OTA upgrades, which is a two-way car-building thinking.
From the practice of the new car-making forces in recent years, it can be known that this kind of car-making thinking can still be praised by many consumers. And now The extreme krypton not only has the car-making thinking of the new forces of car-making, but also has the resource advantage of the entire Geely Group, such a dual attribute, really makes people have a lot of expectations.