Many people focus on the design of Buick's new logo, but ignore the meaning behind the resale.
For the world's century-old enterprises, the bid change has always been a prudent thing, and each bid change means that the company will make a big strategic transformation, in this carbon neutral transformation direction, the general matrix led by Buick began a huge transformation action.
Last year, GM unveiled its third-generation global electric vehicle platform developed for electric vehicles, and based on this new platform, GM will launch a series of new electrification products.
The new logo is the product of the Aotene platform, representing GM's determination and belief in a comprehensive transformation.
Last year, GM achieved excellent sales results in the Chinese market, the sales of the three major brands in China reached 1.28 million units, based on the huge group sales, GM not only carries brilliant, but also shoulders the huge pressure of transformation.
The Aoteneng platform has a strong driving force, and GM will take this as the strategic core to open up a new new energy vehicle manufacturing path of early research and development, testing, and then late procurement, manufacturing and sales.
GM, which has taken the first step, will also integrate all resources to fully bet on new energy products.
According to the plan, GM will rely on the Aoteneng platform to launch more than 30 pure electric vehicles in the global market in the next three years, of which at least 20 will be introduced into the Chinese market.
With flexibility, modularity and intelligent characteristics, the Aoteneng platform has taken the lead in producing Cadillac LYRIQ, placed in the global new energy market dominated by China, Cadillac LYRIQ has used new design, super competitiveness, excellent sense of science and technology and accurate positioning, in just a few months to win more than 10,000 orders, becoming a unique winner in the luxury passenger car market.
In general, the transformation of traditional luxury brands is difficult, such as Audi, Mercedes-Benz, BMW and Lexus.
To be successful in the early stage, or to build on the advantages of the time node of GM to open up the industrial chain in advance, and based on the huge Chinese market operation experience, as one of the foreign-funded enterprises that understand Chinese the most, GM's Aoteneng platform and related new models can be included in the Chinese consumer market demand at the beginning of design.
This also opens up new avenues for Buick's transformation.
In fact, Buick has already made efforts in the new energy market, the new micro blue 6 and micro blue 7 have provided pure electric and hybrid two completely different directions of consumption options, technical form, product reliability, market positioning and product technology sense, have been highly in line with the new four consumer culture under the market demand.
The new Logo replacement means that GM has opened a new electrification strategy, and the large automobile group led by Buick will comprehensively promote the development of the new four modernizations under the condition of excellent technical reserves and rich market operation experience.
China's passenger car market is a huge consumer territory, the annual market share of more than 20 million has begun to show the acceptance of new energy incomparable tolerance, and GM chooses to take the lead in the Chinese market, and open the Logo update plan in advance, revealing that it wants to take the Chinese market as the center and want to dominate in the new era.