"Universiade", this car company is not a car industry insider, and it does not know its existence; The high-end new energy brand it created, Yuanhang, is even less known, but this brand amazed the audience with two high-end pure electric models at this year's Beijing International Auto Show.
Dayun Group is located in Shanxi, is a motorcycle started as a car-making enterprise, and Dayun heavy truck is in the field of commercial vehicles occupy a place, it makes passenger cars, and is a popular new energy product, and into the high-end bureau, this will really be recognized?
Let's take a look at the products first, at the Beijing Auto Show, Yuanhang Automobile released two new cars, Y7 and H9, with pre-sale prices starting at 399,800 yuan and 409,800 yuan respectively. After the launch of the new car, Yuanhang Automobile has 4 models on sale, and the lowest Yuanhang Y6 also starts at 269,800 yuan.
The new Yuanhang Y7 is positioned as a large-scale pure electric luxury sports coupe, with a modern design and smooth body lines and a dynamic feel. In particular, the scissor door has a unique design, which highlights the dignity and fashion while bringing a different driving experience to the driver.
In terms of power system, Yuanhang Y7 adopts advanced electric technology, providing a strong and stable power output, with the fastest 000 acceleration of 3.2 seconds, and the range is divided into two versions of 720 km / 920 km (CLTC standard).
Yuanhang H9 is a large pure electric SUV with a body length of 5.22 meters, the fastest 000 acceleration time of 3.8 seconds, and the range is divided into two versions: 650 km / 840 km. In addition, both new cars may adopt an 800V architecture, which can increase the range by more than 300 kilometers after 10 minutes of charging.
And the two models that have been on the market - Y6 and H8 are also prominent words - "big", coupled with the industry's mainstream three-electric performance, intelligent level, Yuanhang's product power is still very strong, but it is the brand power, as well as the company's IP attributes, compared to the ideal of young brands, Xiaomi and other obvious disadvantages.
And although Dayun Group has certain supply chain advantages and production experience in the field of motorcycles and commercial vehicles, it is not easy to make passenger cars, especially high-end passenger cars, even in the new energy tuyere period, to do a good job in products (not only stacking configuration), and matching high-end services and marketing methods.
However, Yuan Qinshan, chairman of Universiade Group, said: "We are also learning from Internet companies, but first we must do a good job in products, supplemented by efficient marketing, high-quality service and cost control, so as to avoid being eliminated in market competition." ”
Yuan Qinshan, chairman of Universiade Group
At present, Yuanhang's parts and software system suppliers, such as Bosch's electronic and electrical architecture, integrated intelligent chassis integration technology, advanced driver assistance system, Huawei's vehicle domain controller, Alibaba's intelligent cockpit, etc., can at least ensure that they will not be left behind by the mainstream of the market.
On the channel side, Yuanhang mainly adopts the parallel way of traditional dealers and direct stores, but based on brand positioning, it must be opened in the provincial capital market. According to Yuanqinshan, 97% of the provincial capitals currently have our stores, and economically developed areas, such as Hangzhou, Suzhou and other prefecture-level cities.
"Especially in Beijing, Shanghai and Guangzhou, we have laid out core areas, such as Wangfujing, Blue Harbor and Hopson Hui in Beijing; On the edge of the West Lake, you can see the beautiful scenery of the West Lake in our store, as well as Chengdu Taikoo Li and so on. First of all, a good product should let people know that they want to test drive, which is the first priority. ”
According to the layout plan of Yuanhang, each city will have at least 1 4S store and 5 supermarket stores. With the subsequent development, there may be 10 or even 20 supermarkets in a city, more than 1,000 stores in provincial capitals and more than 2,000 stores in prefecture-level cities.
In this way, let more high-end people see Yuanhang's car first, which is the first step for Yuanhang to successfully acquire these customers. Whether this part of the customer can be retained, and whether the continuous high-end of products and services can hold the cost, perhaps this is what Yuanqinshan should be worried about.