Recently, Jiangling Ford Technology officially announced that its "wide-body high-energy pioneer SUV" Jiangling Ford Lingrui will be officially listed on March 28, and the challengers of the 200,000-level SUV market have finally come!
As the industry's first newly established new automotive joint venture technology enterprise in 2022, what does the arrival of Jiangling Ford Lingrui mean? Does Jiangling Ford Lingrui have the strength to "challenge" core competitors in the current mainstream SUV market in the 10-20 range? For the young users of Generation Z, what surprises will Jiangling Ford Lingrui bring in the travel experience?
Now, it's time to take a closer look at the Jiangling Ford Lingrui car.
Hardcore product strength, do the mainstream SUV market "outlier"
The "pampering" of the SUV by the Chinese people stems from the relaxed car environment and the high-end atmosphere in the car. Jiangling Ford Technology has a deep understanding of domestic consumer demand, priced between 148,880-188,800 yuan, Jiangling Ford Lingrui, with the same level of "ceiling-level" configuration and surprising prices, in the slightly dull mid-size SUV market into a "depth bomb".
The ford lingrui has a length, width and height of 4630/1935/1706mm, a wheelbase of 2726mm, a body width that exceeds highlander, a wheelbase and a tanyue that are almost the same, and the vehicle body is a full circle larger than the Honda CR-V. By repeatedly adjusting the H-spot position of the seat, the 177mm optimal knee space of the same level and the 295mm optimal aisle space of the same level were obtained, ensuring excellent rear riding comfort and giving full play to the word "generous".
Lingrui's product strength is also reflected in the appearance, using Ford's latest "potential energy aesthetics" design concept, matrix grille with the iconic daytime light group, pioneer flowing waistline design, creating a strong sense of movement and power. Although there are many models of medium-sized SUVs at present, the smooth and stable lines are generally greasy, and the vibrant design language of Lingrui shows strong differentiation advantages.
In addition, Lingrui also has the most intelligent configuration of young people. Dual 12.3-inch suspension integrated smart interface screen, built-in Tencent's latest release of Tencent TAI4.0 intelligent car machine system, support OTA online upgrade, car version of WeChat, AR real-life navigation, accurate continuous voice recognition control, etc., with the intelligent function of the new power tram, breaking the inherent impression of the traditional joint venture brand outside. In the intelligent driving part, Lingrui is equipped with Ford Co-Pilot360 intelligent driving assistance system as standard, and has more than 20 intelligent driving assistance technologies such as ACC full-speed domain adaptive cruise and BLIS blind spot monitoring. Coupled with the practicality of the FULL CN95 health cockpit, Lingrui is in place in one step, so that young people no longer have to do "multiple choice questions".
Of course, the ford brand prides itself on the handling and safety DNA of the Lingrui, the Ford EcoBoost170 engine brings gold power, maximum horsepower of 170 horses, 260 N·m in the same class of the highest torque, power and fuel economy compatible. There are also BMW X1, Mercedes-Benz GLA and other cars with the same Magna 7-speed wet dual-clutch transmission, carefully designed by Ford's European chassis team, adjusted by Trust-Mark Ford's global standard chassis, fully demonstrating the century-old Ford mature technology.
It can be seen that in the polishing of product strength, Ford Lingrui has accurately cut to the pain points of the market and user needs, and created its own differentiated advantages, which have greatly increased the core competitiveness of Lingrui.
Young and promising, is a "challenger" and a "forerunner"
Nowadays, the domestic auto market is deeply involved in the "inner wind storm", and the compact SUV market is more in the "eye of the storm". The joint venture brand continues to explore, the independent brand continues to attack, and the compact SUV market that enters under the double squeeze has become the most competitive "Red Sea Market". In the medium-sized SUV market, the share of independent brands has declined, and the sales scale of the market segment has further expanded, leaving a certain growth space for joint venture brands.
At this time, Ford Lingrui took the initiative to attack the mid-size SUV market with a challenger posture. The "flexible atmosphere" exterior design, spacious interior space, advanced intelligent equipment, high-quality control and safety meet the differentiated needs of young consumers, reshape the benchmark of mainstream joint venture SUV market segmentation, and inject a clear stream into the medium-sized SUV market that lacks vitality and novelty.
In particular, it is worth mentioning that the advanced level of Ford Lingrui is far more advanced than the intelligent equipment of the same level. In today's increasing degree of automobile intelligence, the basic intelligent configuration of vehicles is gradually being delegated from high-end models to optional, and now it is slowly moving towards standard equipment and integrating into the lives of more public. The intelligent equipment added by Ford Lingrui is based on the user experience to meet the intelligent needs of the new generation of consumers, and redefine the car from a simple travel tool to a comfortable travel space. Jiangling Ford Technology is a latecomer in the passenger car market, debuting with a low-profile "challenger" image, while the launch of Ford Lingrui is a forerunner in the mainstream SUV market.
From product strength to cost performance, Jiangling Ford Lingrui is expected to become a real killer product in the mainstream joint venture SUV market, leveraging the market pattern with strength. Whether Lingrui, which will be listed on March 28, can be a great success, I believe that the market and sales will prove everything.