In literature, there is an elegant word that expresses the inability of concubines to do so, "wild hope". For most joint venture brands, the current domestic market, want to transfer the accumulated reputation and brand advantages of fuel vehicles to new energy, is obviously a wild hope, at least in the decline in sales, it is difficult to catch up in the short term. The frustration of the joint venture brand in the new energy era, which brand will be the first to break? For the time being, it is an unsolvable problem. At present, it is more important to build cars, really build electric vehicles, and express a posture that is not a "pig killing plate", than to rush to produce new ones. Can the bZ4X represent Toyota's posture? Whether this car can leverage the sales growth of domestic joint venture electric vehicles with the "leverage effect" is a topic worth discussing.
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Toyota is the first step in leveling the differences in pure electric platforms
Today's domestic automobile market is not a random model, relying on the so-called brand can easily cope with the era of the market! Under the trend of electrification, germans, who represent the commanding heights of automobile technology, are also struggling to break through in the competition led by new car-making forces. Of course, this situation is also the same situation in Japanese joint venture cars. A few days ago, Yipinjun participated in the Toyota bZ4X tasting meeting, according to the official product background, this is a new platform, a new architecture of the new car. Compared with the previous models, its launch can better reflect Toyota's determination to enter the domestic new energy market. Some even said: "This is the posture that Toyota should have!" ”
In the joint venture new energy market, the passive "active" state exists in 80% of the brands. The difference can be seen from the words of product promotion. Most of the models are based on existing fuel vehicles, in accordance with the brand's first pure electric model, opening up the brand pure electric era and other directions of publicity; for some new generations of fuel vehicles, the use of this platform of electric vehicles is more inclined to promote in the early stage of research and development, which is a compatible electric vehicle platform. Both are strictly speaking "oil to electricity", but the latter is optimized in terms of battery flatness than the former. Manufacturers are often accustomed to vague concepts in publicity, and these two cars are also the most difficult to distinguish between ordinary consumers.
In short, because most of the models of the previous joint venture pure electric models were "emergency projects", consumers always have doubts about whether this car is "oil to electricity" or "pure electric platform". This is also one of the reasons why the joint venture electric vehicle can not sell the new force of car manufacturing, because the advanced degree of the electrification bus of the "oil to electricity" vehicle is not small compared to the new platform, and the chip computing power in the intelligent part is not as good as the new force of car manufacturing, resulting in a poor intelligent product experience. More bold design, stronger endurance, and more professional platforms are all the strengths of the new car-making forces.
If the joint venture brand wants to achieve a breakthrough in the electric vehicle market, in addition to the car-making posture to give consumers a reassurance pill, the rapid leveling of technology is the key to reversing the current decline. At present, the latest research and development and manufacturing standards that can represent the joint venture pure electricity are: the new pure electric platform + exclusive factory.
According to official information, the bZ4X is based on the Toyota e-TNGA global platform, including the future Subaru will also launch pure electric models on this platform. And Volkswagen. The ID series is also based on the EMB platform and factory, and the Guangqi Honda e:NP1 is also the first time to be built by the newly developed e:N Architecture electric vehicle platform. Therefore, in the future, the problem of platform attributes is no longer the short board of joint venture pure electric models. Yipinjun believes that compared with the previous Toyota electric models, this model has a greater role as a stepping stone, and it is also the first mass production of Toyota's pure electric platform technology.
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What level is the bZ4X in the electric vehicle echelon?
From the actual on-site static experience, Toyota does want to differentiate in the bZ4X in design, or add more iconic elements of electric vehicles. The entire body, including the front styling, is more like a product of the electric car era, and the taillights with the taillights and the slipback styling are creating a futuristic feeling. Compared with the new forces of car manufacturing, bZ4X is in line with the mainstream trend of electric vehicle design in terms of styling.
In terms of internal design, the bZ4X has also taken a big step forward, and the driving scene is also avoiding excessive innovation, so for those who drive fuel models, they will not experience the so-called induction opening of the door in this car, and can not find the start button and other strange phenomena. The advantage is that you only have to follow the driving operation of an ordinary car, of course, such a design may lead to some consumer denial.
In terms of intelligence, the bZ4X is equipped with the new TSS 3.0 system, which covers most of the advanced functions required for autonomous driving assistance. Highlights include: traffic sign linkage control, forward traffic crossing warning, lane centering, compared with the previous TSS 2.0 system assistance functions are more abundant. The configuration of the vehicle's intelligent driving assistance is in the first echelon, which is an important factor for electric vehicle users, and the intelligent configuration is also an important factor affecting their car purchase.
The appearance of the bZ4X represents that Toyota has embarked on a deep layout of pure electric products in the domestic market. As Toyota's new pure electric platform model, it is more suitable for the role of stepping stone, this model can still see the Toyota-style caution and innovation in technology, compared with the previous models facing the new energy market, this model is more proactive. This car is a key step taken by Toyota for the domestic new energy market, from wild hope to expectation, as for how far it is from the "hunting time", I think more models and time are needed.