On March 25, the Autonomous Automobile Industry Branch of the European Association for Economic and Technical Cooperation in China and the Autonomous Automobile Network jointly released the February SUV Value Spread Index (AVSI).
As a car category that domestic consumers are more enthusiastic about, SUVs have always had good sales with large space and high price. In particular, independent brands are constantly launching cross-level products to seize the market heights.
BYD Song had the highest sales volume, and Haval H6 rank fell
According to the February SUV sales ranking released by the Association, the first place is bydir Song, which sold 24,532 units; followed by the Honda CR-V with sales of 22,260 units; and the third place is the Haval H6, which has long been at the top of the sales list.
BYD Song's rise from fourth place in January to top of the sales chart in February is not just a fluke. The reason why BYD Song has a good reputation and sales is due to its rich product line, coupled with self-developed technologies such as blade batteries, so that consumers with different needs can find a suitable one for themselves.
From the perspective of the top fifteen models in the sales list, the joint venture and the independent model are basically the same, especially the top ten are basically half of each, on the one hand, it is not difficult to see that consumers are still very buying about the practice of "increasing the amount of independent brands without increasing the price", on the other hand, it is also seen that the joint venture models are still relying on the brand and product power.
BYD Tang AVSI index won the championship, and Auchan X5 had the highest growth rate
According to the newly released February SUV Value Communication Index List, BYD Tang ranked first in the list with an index value of 15463, followed by Haval H6 with an index value of 15240, and the third place was Changan CS75 with an index value of 14726. Similarly, similar to the sales list, the top ten SUV value communication index list are also joint ventures and independents.
In addition, although Auchan X5 ranked high in the AVSI list in February, ranking only eleventh, its growth rate was the highest in the list, at 45.27%. It seems that this product of less than 100,000 yuan and positioned as a 100,000-level sports benchmark SUV does have a lot of attraction for young people.
summary:
Entering the era of intelligence, people have to choose a car to see if there is a large screen and whether there is any intelligent operation. Judging from the 15 models listed in February, bydIrd Tang, Haval H6, Changan CS75, BYD Song, Hongqi HS5, Auchan X5, Trumpchi GS4 These autonomous models have a good intelligent configuration and a high price. In contrast, joint venture models such as Qashqai, Binzhi and Honda CR-V are still in line with the standard of "enough" in terms of intelligence.
Even so, joint venture brands do have certain advantages in terms of core technology. For independent brands, with the development of new energy lines, there is a high probability that they can avoid the technical shortcomings of the two major parts of the engine and gearbox, and achieve a leap in brand quality. However, the possibility of joint venture brands having a latecomer advantage in new energy technology should not be underestimated.
illustrate:
In terms of data sources, the AVSI index collects 10-word titles and content keywords of > through media platforms such as forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.), news homepage (Sohu, Sina, Autonomous Auto Network, Tencent, NetEase, Phoenix, etc.), celebrity Weibo, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, Sosou Q&Q, Wukong, etc.), news clients (today's headlines, one-point information, etc.). Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.