In the past week, there is a very hot topic in the domestic smartphone field - high-end. Because a well-known data research company not only issued a 2021 domestic high-end market research report, but also issued a global high-end market research report. Unfortunately, in these two different reports, Apple ranked first, and the market share was as high as 60%. In other words, the overall Android camp together is not an opponent of Apple.
What is even more infuriating is that these two reports are based on the market of more than $600, and if the market segmentation is made to the ultra-high-end (the average market is more than 5,000 yuan), then Apple is even more invincible. Data from CINNO Research shows that apples have an average selling price of more than 5,000 yuan in China in 2020, but by 2021, Apple's share in this field will reach 75%. This is really scary, Apple not only ate Huawei's vacated share, but also took a part of the share of other brands. Everyone should pay attention to the fact that the share of other types of data charts is also shrinking year-on-year.
What does this mean? I believe that everyone already knows it very well. That is, if the domestic mobile phone in the post-Huawei era is priced at more than 5,000 yuan, basically the market is unattended, even if someone asks about sales, it is unbearable to see. It is true that the consumer's first choice in the market of more than 5,000 yuan is definitely the iPhone, and will not consider the flagship of the domestic equivalent price. In this price range, it seems that the top domestic flagship parameters are all top-notch, but the overall experience is still a big gap with the iPhone. This is why in the past two years, the domestic pricing of more than 5,000 yuan flagship is very easy to reduce the price of the reason, when the stock volume becomes inventory, it has to reduce the price, once the vicious circle is formed, no one really dares to enter the domestic price of more than 5,000 yuan of the model.
Therefore, what domestic mobile phones need to consider is not to match Apple in price, but to match Apple in overall product performance. Heap hardware can not solve the problem, but also need to find and find the user's pain points from the bottom of the technology. Personally, I suggest that you don't rush to do the price first, and do the overall experience of 4000 yuan or even 3500 yuan or so.