Han DM-i has been discussing the heat since the pre-sale was quite high, and there are often car friends in the live broadcast room who ask which configuration to choose, and the author often jokes: Don't try the 3-second 7 version? The response is often: the price is too high...
The so-called "love of mi deep", is to "hate the miche", often such a full of complaints and complaints of the riders, they are likely to have made up their minds in advance, until the product is officially listed after the first time full of joy to take it, in the process of use continue to "pain and happiness" while enjoying the joy brought by the new product, while seemingly very aggrieved to complain about the imperfections of the product.
The growth of domestic car brands is really thanks to these strongly supported car consumers, because of their support, domestic cars can step by step, impacting one high price range after another, BYD Han family series products this time is to set the target to the 200,000-350,000 price range, BYD really drifted?
Today, combined with the existing Han EV products and Han DM-i, Han DM-p known news, a simple analysis of the product itself, and talk about the analysis of the target user groups of the three, for riders to choose a car for a reference.
Before analyzing the product, let's first review the achievements of the Han family in 2021 and the first two months of 2022, and list the achievements of other similar grades and price models.
From the sales data of several models listed in the above table, in 2021, Han series products accounted for 13.36%; in the first two months of 2022, Han series products accounted for 14.41%, only the total sales data of 6 models listed in the above table is quite considerable figures, not to mention that there are many models at the same price that have not been counted, so the price range, or the level range, the domestic consumer market still has great potential to dig, for the Han family, Every increase in the proportion of the total number of models of the same price class is 1%, that is a considerable number, I believe this is the reason for the further expansion of the BYD Han family product series, Han EV series products continue to compete with the same type of products, the main competitor of the hybrid series is the same price grade fuel vehicles.
【Han EV】
Purchase suggestion: If it is an electric indicator green card just need a family, don't wait, etc. The party will not necessarily win, the current Han EV pricing and market is still appropriate, when it is time to shoot it.
The basic data of the current Han EV is shown in the figure above, and the product advantages of the same level of joint venture products are high configuration price ratio, stronger acceleration performance, richer functional configuration, some purchase restriction areas can get green cards, and some fuel vehicle tail number restriction areas are not affected by tail number restrictions, which is more convenient to use.
In addition, Han EV's unique skill is "blade battery", from the perspective of the safety and reliability of the current industry's power battery, the blade battery is considered to be the industry leader.
Han EV's target user group is the main force of the purchase area of the "green card just needed", standing in the 20-280,000-280,000 price range of electric vehicle angle, Han EV is quite a suitable choice, after all, it is its own production of three electric system + blade battery, technical strength there, and the joint venture of similar products compared, the functional configuration is more abundant, the process details are relatively more refined, coupled with the first owner of the non-operating car three electric system lifetime warranty and 6 years 150,000 vehicle package repair period, basically covering the price range of the car consumer group car cycle , it can be said that the use of the car is worry-free, such users can give priority to the ultra-long endurance version.
For the home has charging conditions, daily is used for commuting short commute, it does not matter whether the oil car or tram, Han EV entry-level model may be a more suitable choice;
The four-wheel drive high-performance version is more suitable for the middle and high-income groups, they pay more attention to the vehicle acceleration performance and higher texture of the cockpit environment, and the 5G Tanner smart music cockpit pushed by the four-wheel drive high-performance version may be easier to gain their favor.
【Han DM-p】
Whether it is Han DM-p, or Han DM-i, without endurance anxiety, the main competitors are actually the same price, the same level of high-end fuel vehicles, compared with the same price of fuel vehicles, they have a stronger acceleration performance, richer functional configuration and wider interior space performance;
Compared with the same level of fuel vehicles, they still have a relatively higher configuration price than performance, the power is more outstanding, and if the charging is convenient, the travel cost is lower, although the target user group does not care about the cost of travel, but as an individual can do a social responsibility for energy conservation and emission reduction, it is also natural, I believe that this should be able to win the recognition of this part of the car consumer population.
Han DM-p four-wheel drive flagship pre-priced 322,800 yuan, it is equipped with dual permanent magnet synchronous motor, the main "performance performance", the front motor output of 160kW, the rear motor output of 200kW, Zero hundred acceleration of 3.7 seconds, looking at the same price of BBA fuel vehicles, acceleration performance is almost unparalleled, in addition, Han DM-p is also equipped with DiSus-C intelligent electronic control active suspension for the first time, the vehicle driving control performance has been further improved, and in terms of configuration price ratio, Han DM-p and the same price point of fuel vehicles may also have a lot of advantages.
Han DM-p is to grab a part of the market share from the target user group of the same price BBA, how much sales are won is not important, the important has climbed to the price range, if it can still get relatively bright results, this will become another milestone in the development process of domestic luxury cars.
With the growth and maturity of the domestic automobile consumer market, the group with higher consumption capacity for the brand identity will be weaker and weaker, the car is just a means of transport, which car overall experience is more in line with their own needs, the texture is relatively better, accelerated performance and energy saving and emission reduction more talking, these advantages may stimulate their desire to try it, and they can also afford the "trial and error cost", plus the ultra-long after-sales guarantee to completely dispel their concerns, It is believed that after the listing of Han DM-p, it should be able to win the favor and choice of some consumers.
【Han DM-i】
Han DM-i's competitors are fuel vehicles and electric vehicles in the 200,000-300,000 price range, some of the purchase restriction areas if plug-in hybrid can also get the green card, Han DM-i is of course more suitable for this part of the car consumer group, relatively lower fuel consumption, and eliminate the "endurance anxiety", if their car purchase budget is in line with the pricing range of Han DM-i, then they have no reason not to go to see.
The known data on Han DM-i circulated on the network end has been sorted out and presented in the table below, of course, these data are for reference only, and the specific is based on the actual car, or the official configuration table released in the future.
Han DM-i and the current Han DM compared, the body lengthened by 15mm, the wheelbase remains unchanged, the price of the previous Han DM after the comprehensive subsidy is 22.28-24.28 million yuan, first of all, from the pricing range, Han DM-i entry-level pre-sale price is lower, and at the same time, the fuel economy has been further improved in the state of power loss, which shows that from the technical level, Han DM-i has further improved.
Han DM-i is equipped with a 1.5Ti Xiaoyun-plug hybrid special engine, with a thermal efficiency of up to 40%, and with a permanent magnet motor to drive the vehicle, it has achieved faster and more economical achievements.
In addition, according to relevant news, Han DM-i and Han DM-p have also been blessed with a new generation of DiPilot intelligent driver assistance system, 12 Bosch sixth-generation ultrasonic radars, 5 millimeter wave high-precision radars, 4 surround view cameras and 1 intelligent driving high-sensitivity camera, and the driving assistance performance has been further improved.
For novice drivers, or areas where parking is inconvenient, the new model also supports oblique parking, parking function without parking space unilateral car scene, etc., which further facilitates parking.
Of course, the super hybrid special power blade battery can not be less, and the high-efficiency heat pump air conditioner like what wide temperature range not only improves the relevant effect, but also reduces the energy consumption quite quite.
Finally, let's talk about the pre-sale interests of Han DM-i and Han DM-p, with a down payment as low as 15% and a maximum of 60 installments, which further reduces the purchase cost and also has a 4k replacement subsidy.
In terms of warranty, the 6-year 150,000-kilometer ultra-long warranty, the first owner of non-operating vehicles, the lifelong warranty of the three-electric system, which is also relatively long in the industry.
In terms of services, free pick-up and delivery of cars, free substitute cars, worry-free roadside rescue services, the first owner's lifetime free charging pile installation rights (including charging piles), it is quite appropriate to have charging conditions at home.
Zhaopin online services include, lifetime free system OTA upgrade, lifetime free online navigation, lifetime free intelligent voice online, 2 years of free car traffic (5GB / month), 2 years of free E-call, i-call, just in line with the preferences of the new generation of car consumer groups, to meet their online needs.
Review:
As far as the pre-price of Han DM-i is concerned, and the previous DM version, the pricing has been explored, and there is an improvement in energy saving and emission reduction and power output, in terms of price, compared with the joint venture car at the same price, Han DM-i and Han DM-p still have the advantage of high configuration price ratio, and at the same time, there may also be certain advantages in power output and fuel economy, the author believes that the launch of Han DM-i may further increase the overall sales volume of Han family products, and its market share will be further expanded.
For consumers who hold the car purchase budget, the launch of Han DM-i and Han DM-p provides them with a new choice, higher configuration price ratio, better power performance, lower fuel consumption and longer warranty, there is no reason not to try ah, do you expect the arrival of Han DM-i and Han DM-p?
Note: The pictures and vehicle related information in the text come from the Network and are for reference only. The improvisation has not been reviewed in time, and if there are any errors or omissions, please understand.